Testimonials

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Richard Laermer
Testimonials
As keynote speaker for the Northwest Ohio chapter of the Public Relations Society of America's
2011 Professional Development Seminar, Richard Laermer offered an honest, inspirational call to
come back to our roots: Focus on research, read widely to spot consistent themes and trends,
and bring back results for our clients and organizations. One of our rising stars told me this was
the most worthwhile presentation of the year, helping her to tackle her current responsibilities
with a long-term, big-picture perspective. I concur, and I'd recommend Richard to any
organization looking for an interesting speaker with a unique outlook.
- PRSA Northwest Ohio
We invited Richard to speak to Adobe’s global marketing organization as a way to stretch their
minds and ideas. We certainly got what we asked for. Richard delivered an enlightening
presentation on Trendspotting that was composed of both wry humor and straight shooting. The
audience especially appreciated that he did his homework and incorporated Adobe into his
“trendspotting analysis”… and even pointed out a few things that we hadn’t yet considered. His
book was ferociously read after his talk. Thank you.
- Marketing Department, Adobe Systems
I was familiar with “Punk Marketing” but didn’t really know much about Richard Laermer. After
reading all I could on Google, I knew he would be the perfect fit for our speaker. We needed
someone who would push our audience to a new level, to get people excited and to take our
conference to a different level with a nationally known speaker. The audience loved him! Mr
Laermer brought his knowledge, insights and wisdom and the response was overwhelming! All
day I was told “he was great!”; “what a terrific speaker”; “he’s spot-on with his book” – I knew
we had delivered a winning speaker for our attendees.
- Minnesota American Marketing Association
I just want to thank you again for an excellent presentation. The feedback we’ve received has
been entirely positive… dynamic, engaging, provided a different way of looking at media
relations and, perhaps most importantly, added value.
- PRSA, Public Relations Society of America
Richard Laermer was a huge success at the SaskTel Marketing Leadership Conference. His
keynote address was very well received, and his forward-thinking ideas, opinions, and thoughts
on trends were applicable to everyone in our marketing department. We’ve had very positive
feedback from attendees as well as comments such as, “I really want to read his book now.” He
313 Washington Street, Suite 225 | Newton, MA 02458 | Phone: 617.614.1600 | Fax: 617.965.6610 | apbspeakers.com
was a pleasure to work with and we’re glad he came all the way to Regina, Saskatchewan, for
this event.
- SaskTel
Richard is able to blend a very professional demeanor with high-level humor. That seems to keep
the attention of the audience while maintaining the posture of the subject matter expert. For
him to be able to captivate an audience of car dealers on the topic of new ways to market,
advertise, and interact with their communities was remarkable.
- Chrysler Motors
Richard proved to be an engaging and entertaining speaker for the International Association of
Exhibitions and Events on the subject of public relations and marketing. The association rarely
pays for speakers other than keynotes, but they were pleased to have invested in Richard's
breakout session, one of the highest-rated sessions at the conference.
- International Association of Exhibitions & Events
Richard is a wonderful speaker and someone who excited our whole audience; I feel as though
the best is yet to come for this powerhouse.
- Real Estate Marketing & Technology Expo
I invited Richard Laermer to open his treasure chest of tips and tricks to an efficient PR and
marketing effort: He knows his classics and history of the field and serves his recipes for success in
a clear, no nonsense manner, amplified by his unstoppable sense of humor.
- Fast Company
Richard Laemer brought insights and a refreshing view of effective marketing strategy and
practical and visionary examples of how our members can dramatically improve their outreach
efforts. We'll surely invite him back.
- Automotive Communication Council
I just wanted to thank you, Richard, for pleasantly surprising me at the Government
Communicators gathering last week. Most of the speakers were rather boring, so I wasn't
expecting much from the closing session, but your talk was awesome. I took from it this idea that
we have to participate rather than facilitate.
- National Conference of State Legislatures
313 Washington Street, Suite 225 | Newton, MA 02458 | Phone: 617.614.1600 | Fax: 617.965.6610 | apbspeakers.com
I had the privilege of watching Richard in action as keynote speaker for our Governor's Tourism
industry Conference. Describing this presentation is like trying to explain what the wind looks like.
Exciting. Outrageous. Innovative. Provocative. Cutting edge. A little raw and dangerous for the
weak at heart - but well worth the risk. This guy means business and if necessary will drag us all
kicking and screaming toward a much improved bottom line.
- Maryland Tourism Council
Laermer's keynote address was excellent. Coupled with a copy of Punk Marketing, the CCRA
conference attendees walked away with creative, edgy ideas for boosting ROI on their
marketing efforts.
- Campus Computer Resellers Alliance
313 Washington Street, Suite 225 | Newton, MA 02458 | Phone: 617.614.1600 | Fax: 617.965.6610 | apbspeakers.com
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