Contact: John Regal
214-580-4826
john@tabletopmedia.com
FOR IMMEDIATE RELEASE
TABLETOP MEDIA IS NAMED A PEPSICO10 WINNER
Dallas, TX – (September 13, 2010) PepsiCo announced that TableTop Media, LLC is
one of the 10 start-up companies chosen for the inaugural PepsiCo10, an innovative
incubator program that matches technology, media and communications entrepreneurs
with PepsiCo brands to activate pilot programs in digital media and social marketing.
“The PepsiCo10 are an inspiring group of entrepreneurs, who represent the best in
emerging trends in technology, media and communications,” said B. Bonin Bough,
Director of Digital and Social Media at PepsiCo in a company issued press release.
“With the inaugural PepsiCo10, we are creating a new conduit for digital R&D within
PepsiCo and for the industry broadly—an important endeavor as we continue to seek
innovative and meaningful ways to connect with our consumers and to transform
communications into a business driver.”
TableTop Media, selected as a winner in the Place-Based and Retail Experiential
Marketing category, offers a revolutionary pay-at-the-table and digital promotion tabletop
platform that uses the Ziosk™, a seven-inch wireless touch screen device to provide
guests at casual dining restaurants with an interactive and convenient ordering and
check-out experience. With the Ziosk, users can simply swipe their credit cards when
they’re ready to leave. The Ziosk also features content and games that users can
interact with during their meal.
“We are honored to be part of such an elite group of innovators and look forward to
partnering with PepsiCo to bring the Ziosk to every casual dining table in America,” said
Jack Baum, CEO of TableTop Media.
“PepsiCo10 is about outside innovation, celebrating and helping to cultivate emerging
start-ups, while at the same time, refreshing our brands and our communications
strategy with new perspectives and inspiration,” said Seth Kaufman, Director of Media
Strategy and Investment for PepsiCo North America Beverages.
About TableTop Media
TableTop Media, a Dallas, TX based company, is bringing the digital age to the
tabletops of brick and mortar establishments. The company’s first product, the Ziosk, is a
seven-inch wireless touch screen device that is revolutionizing the restaurant industry
with a host of custom applications that enhance the dining experience. These
applications include Pay at the Table, Digital InteractiveTable Tents, dessert order entry,
e-club enrollment, surveys, games, news, and more. Currently, TableTop Media is
working with a number of the nation’s top casual dining restaurants. For more
information please contact info@tabletopmedia.com.
About PepsiCo
PepsiCo offers the world's largest portfolio of billion-dollar food and beverage
brands, including 19 different product lines that each generates more than $1
billion in annual retail sales. Its main businesses - Frito-Lay, Quaker, Pepsi-Cola,
Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods
and drinks that bring joy to our consumers in more than 200 countries. With
annualized revenues of nearly $60 billion, PepsiCo's people are united by our
unique commitment to sustainable growth, called Performance with Purpose. By
dedicating itself to offering a broad array of choices for healthy, convenient and
fun nourishment, reducing its environmental impact, and fostering a diverse and
inclusive workplace culture, PepsiCo balances strong financial returns with giving
back to its communities worldwide. In recognition of its continued sustainability
efforts, PepsiCo was named for the third time to the Dow Jones Sustainability
World Index (DJSI World) and for the fourth time to the Dow Jones Sustainability
North America Index (DJSI North America) in 2009. For more information, please
visit www.pepsico.com.
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