Job Family: 27-0000 Arts, Design and Media
Occupational Group: 27-1010 Artists and Designers
OCCUPATION PROFILE
JOB FAMILY:
ARTS, DESIGN AND MEDIA
OCCUPATIONAL GROUP:
ARTISTS AND DESIGNERS
OCCUPATION:
ART DIRECTORS
27-1011
BROADBAND LEVELS:
Level 3– Pay Band 007
Level 4– Pay Band 008
DESCRIPTION
This is work formulating design concepts and presentation approaches, and/or directing
workers engaged in art work, layout design, and copy writing for visual communications
media.
Some positions in this occupation may be responsible for coordinating work and
supervising employees.
EXAMPLES OF WORK
Supervises subordinate employees by assigning work, reviewing progress and
assessing performance.
Develops and/or assigns and directs staff members to develop design concepts into art
layouts or prepare layouts for printing.
Formulates basic layout design or presentation approach, and conceives material
details, such as style and size of type, photographs, graphics, and arrangement.
Reviews and approves art and copy materials developed by staff, and proofs of printed
copy.
Reviews illustrative material and confers with staff concerning objectives, budget,
background information, and presentation approaches, styles, and techniques.
Confers with staff to discuss requirements, outline presentation concepts, and
coordinate creative activities.
Presents final layouts for approval.
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Writes typography instructions, such as margin widths and type sizes, and submits for
typesetting or printing.
Marks up and completes layouts to prepare for printing.
Draws custom illustrations for project.
EXAMPLES OF JOB CHARACTERISTICS
Thinking Creatively
Originating, inventing, designing, or creating new
applications, ideas, relationships, systems, or
products, including artistic contributions.
Getting Information Needed to
Do the Job
Observing, receiving, and otherwise obtaining
information from all relevant sources.
Communicating With Other
Workers
Providing information to supervisors, fellow workers,
and subordinates. This information can be
exchanged face-to-face, in writing, or via
telephone/electronic transfer.
Communicating with persons outside the
organization, representing the organization to
customers, the public, government, and other
external sources. This information can be
exchanged face-to-face, in writing, or via
telephone/electronic transfer.
Developing plans to accomplish work, and
prioritizing and organizing one's own work.
Communicating With Persons
Outside of the Organization
Organizing, Planning, and
Prioritizing
Making Decisions and Solving
Problems
Coordinating Work & Activities Of
Others
Combining, evaluating, and reasoning with
information and data to make decisions and solve
problems. These processes involve making
decisions about the relative importance of
information and choosing the best solution.
Coordinating members of a work group to
accomplish tasks.
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Judging Qualities of Things,
Services, and/or People
Making judgments about or assessing the value,
importance, or quality of things or people.
Estimating Needed
Characteristics
Estimating the Characteristics of Materials,
Products, Events, or Information: Estimating sizes,
distances, and quantities, or determining time,
costs, resources, or materials needed to perform a
work activity.
Scheduling events, programs, activities, as well as
the work of others.
Scheduling Work and Activities
EXAMPLES OF KNOWLEDGE, SKILLS AND ABILITIES
Coordination
Adjusting actions in relation to others'
actions
Operations Analysis
Analyzing needs and product requirements
to create a design
Product Inspection
Inspecting and evaluating the quality of
products
Management of Personnel Resources
Motivating, developing, and directing
people as they work, identifying the best
people for the job
Writing
Communicating effectively with others in
writing as indicated by the needs of the
audience
Implementation Planning
Developing approaches for implementing
an idea
Idea Evaluation
Evaluating the likely success of an idea in
relation to the demands of the situation
Idea Generation
Generating a number of different
approaches to problems
Visioning
Developing an image of how a system
should work under ideal conditions
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Time Management
Managing one's own time and the time of
others
Design
Knowledge of design techniques,
principles, tools and instruments involved
in the production and use of precision
technical plans, blueprints, drawings, and
models
Fine Arts
Knowledge of theory and techniques
required to produce, compose, and
perform works of music, dance, visual arts,
drama, and sculpture
Administration and Management
Knowledge of principles and processes
involved in business and organizational
planning, coordination, and execution. This
may include strategic planning, resource
allocation, manpower modeling, leadership
techniques, and production methods
Management of Material Resources
Obtaining and seeing to the appropriate
use of equipment, facilities, and materials
needed to do certain work
LICENSURE, CERTIFICATION OR REGISTRATION REQUIREMENTS
EFFECTIVE:
07/01/2002
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