Communicating Research
Michelle Ryan
University of Exeter
Overview
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Background: My research
Practical Application
Integrating Research and Communication
Benefits
Background: My research
• Research in Australia
• Research in UK
– Different focus
– Wider interest
– Steep learning curve
Practical Application
• The most important thing to consider when
communicating your research is the
practical application
• Once an afterthought
• Now something to be considered from the
outset
– Grant applications
– Study design
Practical Application
• But this is not about letting communication
direct your research
• It should enhance your research
– Adding additional questions
– Using additional methodologies
• Convincing academics and business are
very different things
Integrating Research &
Communication
• Not two independent processes
• The two can work together
– When I speak – hand out questionnaire
– When I write an article – include weblink
– When I collect data – I look for potential endusers
• Media exposure facilitates access to
organisations
Benefits
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Increases external validity
Access to unique samples
Adds unique perspectives
Facilitates grant applications
More relevant