Career profile- Updated version 6.0
SANJAY B RAO
Profile Summary

A dynamic professional with 4 + years of experience in the areas of Marketing Analyst
(Researcher & Strategist), Financial Services and HR background verification.
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Marketing Analyst (Researcher & Strategist) - Utilize several secondary research sources
such as comScore, Nielsen @ Plan, MRI to provide timely consumer and advertiser brand
research & insights to support to RFP responses. Monitor and optimize online campaigns on
daily basis. Provide post campaign analysis
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Finance & Accounts - Providing end-to-end resolution to Vendor/HP Requestor pertaining
to payment-related issue, dealing with several teams to find out the RCA and solution for the
discrepancy occurred and handling customer escalations and troubleshoot issues on a daily
basis
Reconciling complex customer accounts and responsible for chasing outstanding invoices to
the company and plays a vital role in the cash-flow of the organisation ensuring credit given
to customers is monitored and controlled effectively
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HR Operations - Roles included verifying the details provided by the candidate against the
Criminal database from Official website.
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Exposure to ComScore, Nielsen @ Plan, MRI, Salesforce, Media Planning System,
Adtech, SAP, VMWARE, PMG, VARS, SWAN/ORACLE, HPSM, CMT, MALA,
CMP, CASS, E-paper and VIM applications
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Instrumental in devising a mass mailer and Knowledge Management Tool, which helped the
project with reduction in 1 FTE
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Masters in Business Administration with First class in Finance
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Availability of Valid passport and willingness to work under any new international
assignment.
CAREER SCAN
HEWLETT PACKARD LTD
Marketing Analyst (Researcher & Strategist) – Marketing Domain
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Hewlett Packard (Client AOL): 1st March 2014 to Till date as Analyst
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Working directly with the sales team and account managers to provide winning research
input to RFP responses

Strategically analysing data to provide an attractive research story for AOL (Digital online
advertising company)
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Research work on Categories: auto, technology, CPG, retail, pharmaceutical, or finance
categories

Prepare presentations and clearly communicate recommendations to sales. Adhere to project
deliverables and milestones.
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Mobile: 9686021953 ~ E-Mail: Sanj.capri88@gmail.com
Career profile- Updated version 6.0
Campaign management:
 Assist Sales with available inventory figures, cost and budget allocation
 Ensure all campaigns are booked accurately and the inventory is reserved in our systems to
meet clients objectives
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Managing campaign delivery by doing forecasting and optimization.
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Monitor and optimize online campaigns on AOL Portal on daily basis.
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Provide post campaign analysis (Performance of the campaign)
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Establish control mechanisms/provide optimizing solutions
Revenue analysis
Provide benchmark calendar for performance comparisons.
HEWLETT PACKARD LTD
Senior Financial Associate – F&A Domain
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Hewlett Packard (Global E Business operations) working from 26th September 2011 to 28th
February 2014 as Vendor payables Escalation expert
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Looking after the payments made by HP globally

Providing financial query assistance on processes and features to GBS Customers on a set
range of Finance Operations
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Working closely with supervisor or mentor to help resolve operational problems
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Processing of Invoices and provide response centre management with feedback on process
supportability and other job-related activity

Handled accounts of Nordics region, cross trained on all region specifics (APAC, EMEA
and AMS)

SPOC for implementation of new tool “VIM-Vendor Invoice Management tool” in HP’s
payment system

CAPA record maintenance and governance. Co-ordinating and drive towards the closure of
process improvements and non-value ads

Worked on Capacity utilization of AP Teams and driving projects to release headcounts.
Credit & Collections (Credit controller)
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Ensure that customer satisfaction is achieved while monitoring and improving payment
performance for the customers
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Presenting data in an effective manner for various presentations and reviews
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Reduction of unidentified and unapplied cash through research and reconciliation
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Coordinating with internal departments (Cash application, Accounts Payable, Project
accounting, Order management and Credit) to make sure issues, requests and queries are
addressed and resolved in a timely manner
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Maintained a very good relation with the sales team as well as the external customers
4| P a g e
Mobile: 9686021953 ~ E-Mail: Sanj.capri88@gmail.com
Career profile- Updated version 6.0
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Daily and month-end reporting and account reconciliations
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Working to strict monthly and annually collections targets
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Ensuring that all major accounts work to agreed order to cash cycle
Aegis PVT LTD
Process Associate – HR Operations
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Worked as Criminal Records Researcher in Aegis PVT LTD from June 2010 to August
2011
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Ensuring that appropriate background checks have been completed prior to entering data for
new appointments into the personal/payroll system

Process involved determining a person applying for a job has ever committed a crime.
Access to confidential database like SSN number, DOB, Full name/AKA of candidates and
cross verify with online county websites

Taken initiatives to ensure the weekly productivity details are consolidated and presented in
the weekly dashboard. Performed internal quality check of the team
ACADEMIC CREDENTIALS

MBA with specialization in Finance, from Sikkim Manipal University, Bangalore: 2013
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Bachelor of Commerce with specialization in Accounts, from Surana College, Bangalore.
2010
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Class 12 from PES College, Bangalore: 2006
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Class 10 from St Joseph High School Bangalore: 2004
ACCLOADES
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Best Debutant (2011), Extra miller award (2013 Quarter 4), Bright spot award, Paramount
award, Non value added, you made a difference and I made it better award.

Review rating for year 2013 to 2014 as “Significantly Exceeds Expectations” and 2014 to
2015 as “Exceeds Expectations”
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Driven Projects like I Made It Better and Knowledge Management Tool
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MS EXCEL 2013, MS POWERPOINT, SQL (Intermediate Level)
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Actively participating in CSR (Corporate Social Responsibility) activities and have been an
integral part in organizing blood donation camp, Stop Hunger Campaign and Social
committed group
4| P a g e
Mobile: 9686021953 ~ E-Mail: Sanj.capri88@gmail.com
Career profile- Updated version 6.0
Personal Dossier
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Date of Birth:
4th January 1988
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Marital Status:
Single
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Languages:
English, Hindi & Kannada
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Father’s name:
K Babu Rao
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Nationality:
Indian
4| P a g e
Mobile: 9686021953 ~ E-Mail: Sanj.capri88@gmail.com