Arizona State University
School of Community Resources and Development
Fall 2006
COURSE SYLLABUS
NLM 300
Fund Raising and Resource Development
Units:
3 semester hours of credit
Professor:
Robert F. Ashcraft, Ph.D.
Director and Associate Professor
ASU Center for Nonprofit Leadership and Management
Co-Instructor:
Patricia F. Lewis, ACFRE
Sr. Practitioner in Residence
ASU Center for Nonprofit Leadership and Management
Office:
UCENT, Room 500
Student Office Hours: M/W – 12:00 – 1:00 p.m. or by appointment
Time:
M/W, 1:40 – 2:55 p.m.
Location:
UCENT, Room 279
Required Text:
Achieving Excellence in Fund Raising – Henry A. Rosso & Associates
Course Description
Methods, techniques, and directed experience in fund raising and resource development
practices. Theories of fund raising, donor motivation, legal issues and ethical considerations
are highlighted. This course satisfies one of the course requirements for the American
Humanics Program certification.
Purpose
The purpose of this course is to provide a foundation of knowledge about methods and
techniques by which voluntary, nonprofit organizations plan, budget and raise funds and
otherwise acquire resources necessary to meet their mission. This is accomplished through
an exploration of the theories and practice of philanthropy. Students will appreciate the
historical significance of philanthropy in American society.
Course Objectives and Outcomes
Upon successfully completing this course, students will be able to:
1. Appreciate the historical significance of philanthropy in American society.
2. Know the basic legal structure upon which philanthropy thrives.
3. Understand the role of volunteers as a resource for community development.
4. Demonstrate the various forms and methods of fund raising and resource development
as applied to organizational financial development goals including entrepreneurial
approaches that generate resources.
5. Review and comprehend how ethically-based resource development strategies relate to
governance and the successful management of voluntary agencies.
6 Know how to measure the effectiveness of a fund development program.
7. Differentiate among the variety of fund raising techniques and skills used by fund raisers.
Blackboard web-based environment
NLM 300 is supported by ASU’s Blackboard web-based environment. Students must enroll at
https://myasucourses.asu.edu in order to receive announcements, check on grades, review
additional readings, etc. Assignments will be submitted electronically and students should
familiarize themselves with the “Digital Drop Box” features on Blackboard.
Examinations/Assignments
Examinations and quizzes will contain a combination of true/false, multiple-choice, short
answer and essay questions. Quizzes are random and will cover previously assigned reading
materials and class. They may be conducted in-class or as an on-line assignment.
Examinations are given on the dates noted in the schedule unless change by the instructor.
Any changes to the listed exam schedule will be announced in class at least one week prior
to the exam date.
There are two paper requirements. Details will be provided and available through
Blackboard.
Grades
A total of 400 points are possible, assigned as follows:
Fund Raising Analysis Assignment
Case Statement/Proposal Assignment
Quizzes
Mid-Term Exam
Final Exam
50
50
50
100
100
TOTAL
350
Grading is based upon the number of points earned from those points available. The points
you earn are totaled and grades are assigned according to the following +/- percents.
99 – 100 %
94 – 98 %
90 – 93 %
87 – 89 %
84 – 86 %
80 – 83 %
77 – 79 %
70 – 76 %
60 – 69 %
< 60
A+
A
AB+
B
BC+
C
D
E
Course Policies
1.
NLM 300 is an upper division course and, as a result, it is expected that students will
take responsibility for creating a positive learning environment. Students are
encouraged to participate when appropriate in class discussion and to demonstrate
their understanding of the assigned readings and course materials. It expected that
students will come to class prepared to discuss each week's reading assignment.
2.
Students who miss class are responsible for obtaining notes from other students.
3.
Students are encouraged to contribute to the positive learning environment in the
class. Disruptive behavior such as inappropriate talking, eating, and tardiness
detract from learning objectives will result in a reduction in overall points earned by
a student in the class. Please turn off cell phones and beepers. Extreme cases may
result in a student being withdrawn from the course.
4.
Please be courteous to others and to yourself by coming to class on time (see #3).
5.
Late assignments will, under no circumstances, be accepted for a grade. Except for
certified medical excuses there are no make-ups for quizzes or examinations.
Students will be told in class the due dates for all assignments (except for “pop”
quizzes well in advance of expected completion.
6.
Please review the attachment: School of Community Resources and Development
Policies and Procedures for additional guidelines.
Class Attendance and Participation
Students are expected to attend class regularly and to participate in all class discussions. Absences in
excess of 3 for the entire semester could result in a reduction of your grade. If absences are excessive,
but excused, a student will receive an “I” or “W” depending upon the circumstances. Please be
considerate of others by arriving on time to class.
SCHOOL OF COMMUNITY RESOURCES AND DEVELOPMENT
POLICIES AND PROCEDURES
1.
Students must meet all course prerequisites listed in the ASU general catalog.
Students not possessing these prerequisites will be withdrawn from the course.
2.
An instructor may withdraw a student from the course with a mark of "W" or a grade
of "E" only in cases of disruptive classroom behavior (ASU General Catalog).
3.
During the first four weeks of a semester, a student may withdraw from a course
with a mark of "W." From the fifth week to the end of the 10th week of a semester,
students may withdraw with a mark of "W" from courses only in which the instructor
certifies that they are passing at the time of withdrawal.
4.
The faculty in the School of Community Resources and Development assume that
academic honesty will serve as the cornerstone of the academic experience.
Academic dishonesty will not be tolerated. This includes, but is not limited to,
cheating, plagiarism, or deception on an exam, paper, or class assignment.
Plagiarism is defined as "intentionally or knowingly representing the words and/or
ideas of another as one's own in any academic exercise" (Board of Regents Code of
Conduct and Academic Dishonesty).
Cheating and plagiarism may result in
disciplinary action including, but not limited to, a failing grade on the assignment, a
failing grade in the class, or suspension/expulsion from the university. Please note
the following links to ASU policies. Students are responsible for reviewing and
complying with all ASU policies:
Academic Integrity Policy
http://www.asu.edu/studentlife/judicial/integrity.html
Student Code of Conduct
http://www.asu.edu/aad/manuals/sta/sta104-01.html
Computer, Internet and Electronic Communications Policy
http://www.asu.edu/aad/manuals/acd/acd125.html
5.
The instructor of a course has full authority to decide whether or not class
attendance is required. During the second week of classes (Fall or Spring), the
instructor can drop a student for non-attendance. It is the student's responsibility to
contact the instructor before the end of the first week of classes if absences during
that period cannot be avoided.
6.
Class Attendance and Participation - Students are expected to attend class regularly
and participate in all class discussion. Excessive absences will result in lower course
grades. If absences are excessive, but medically excused, a student will receive an
"I" or "W," depending on the circumstances. Tardiness constitutes an absence.
7.
Students are asked to show common courtesy to others in order to encourage a
positive learning environment for all. Cell phones, pagers, and other electronic
devices are to be turned off throughout the duration of the course. There is to be no
eating or drinking in the classroom.
Please refer to the ASU General Catalog for additional information and the
schedule of classes for withdrawal date deadlines.
REVISED:
07.31.04
NLM 300 Fund Raising: Theory and Practice of Philanthropy
Course Outline – Tentative
A tentative schedule of weekly topics and reading assignments is listed below. This
schedule, including topics and reading assignments, is subject to change and is intended to
provide the student with an idea of the range of issues to be covered in this course. There
will be several guest lecturers during the semester – they are not on this schedule.
Handouts refer to in-class materials provided to students but also to postings of required
readings that will occur on Blackboard.
Week
Topic
Readings
1
Introduction to Fund Raising & History of Philanthropy
Chapters 1, 2
2
Philanthropic Leadership & Ethics; Diverse Resources
Chapters 24, 25, 30
3
Case Statements & Organizational Readiness
Chapters 3, 4, 5, 6
4
Fund-raising Pyramid, Annual Fund, Individual Giving;
Intro to Fund Raising Plan
Chapters 8, 13, 22
5
Direct mail, Telephone Solicitation, Special Events
Chapters 19, 20, 21
6
Corporation & Foundation Support
Chapters 14, 15
7
Prospect Research & Relationships
Chapters 26. 27
8
Midterm Exam
9
The Fund-Raising Plan
Chapter 7
10
Gifts of Significance
Chapters 9, 16, 17, 18
11
Planned Giving, Endowment Funds
Chapters 10, 12
12
Capital Campaigns
Chapter 11
13
Management, Accountability & Budgeting
Chapters 23, 28
14
Management of Fund Raising, Stewardship, Consultants Chapters 29, 31, 34
15
The Development Profession and Review
16
Final Exam
Chapters 32, 33
Schedule of Topics and Assignments
Any changes to this schedule, including additional reading assignments, will be announced
in class and posted on Blackboard.
WEEK OF:
August 21
Topics:
Reading
Assignments:
Introduction/Course Overview
History of Philanthropy
Chapters 1, 2
Giving USA 2005 (AAFRC Trust for Phil. Reading, Blackboard)
August 28
Topics:
Leadership & Ethics; Diverse Resources
Reading
Assignments:
Chapters 24, 25, 30
September 4
No Class on Labor Day (September 4)
Topics:
Case Statements & Organizational Readiness
Reading
Assignments:
Chapters 3, 4, 5, 6
September 11
Topics:
Reading
Assignments:
Fund-Raising Pyramid; Annual Fund, Individual Giving
Intro. to Fund Raising plan
Chapters 8, 13, 22
Donor Motivations (K. Kelly Reading, Blackboard)
September 18
Topics:
Direct Mail, Telephone Solicitation, Special Events
Reading
Assignments:
Chapters 19, 20, 21
September 25
Topics:
Corporation & Foundation Support
Reading
Assignments:
Chapters 14, 15
October 2
Topics:
Prospect Research & Relationships
Reading
Assignments:
Chapters 26, 27
October 9
Topics:
Mid-Term Exam (October 11)
Reading
Assignments:
October 16
Topics:
The Fund-Raising Plan
Reading
Assignments:
Chapter 7
October 23
Topics:
Gifts of Significance
Reading
Assignments:
Chapters 9, 16, 17, 18
Paper #1 -
Due Wednesday, October 18
October 30
Topics:
Planned Giving, Endowment Funds
Reading
Assignments:
Chapters 10, 12
November 6
Topics:
Capital Campaigns
Reading
Assignments:
Chapter 11
Paper #2 Due
Wednesday, November 8
November 13
Topics:
Management, Accountability & Budgeting
Reading
Assignments:
Chapters 23, 28
November 20
Topics:
Management of Fund Raising, Stewardship, Consultants
Reading
Assignments:
Chapters 29, 31, 34
November 27
Topics:
The Development Profession
Reading
Assignments:
Chapters 32, 33
December 4
Topics:
Last Day of Class
Course Wrap Up; Examination Review
Reading
Assignments:
December 13
Final Examination - 2:40 – 4:30 p.m. – UCENT, Room 279