Career Portfolio provided by Beyond.com
Business Marketing Manager or
Product Manager
Member Number: 49831729
San Diego, CA 92127
Portfolio: http://www.beyond.com/people/49831729
Professional Information
Job Function: Healthcare & Medical, Marketing & Advertising, Media & Communication
Education: 4-Year College Degree
Experience: 10 – 15 Years
Employment: Full-Time
Salary: $110-140k
Security Clearance: None
Citizenship: U.S. Citizen
Resume
*** R. ***
***A Avenida De Los Lobos, San Diego, CA ***
Email: *** phone: ***
A strategic marketing professional with over twelve years of market management experience. Extensive practice with
new technologies requiring a comprehensive understanding of technology, scientific principles, disease states and various
industry trends. Effective problem solver with strong interpersonal skills and the ability to communicate with diverse
audiences. Customer-focused with excellent organizational skills and the willingness to take on additional responsibilities;
a team player and self-starter accustomed to working in a fast-paced business environment.
PROFESSIONAL EXPERIENCE
RiskIQ, Inc., San Francisco, CA
*** Present
RiskIQ is a leading provider of enterprise security solutions beyond the firewall. The companys proprietary technology
intelligently interacts with websites and mobile applications, modeling user behavior to detect anomalies, policy violations
and previously undetected threats. Armed with a purpose-built, worldwide proxy network that spans the globe, the
company scans millions of web pages and mobile applications to provide enterprises with visibility and control beyond
their corporate borders.
Senior Market Manager
Working with sales, product management and marketing to understand market goals and priorities, translating them into
focused marketing objectives
Business Marketing Manager or Product Manager
Managing leads and campaigns via HubSpot and Salesforce to ensure sales lead follow up
Managing industry conference (e.g. Black Hat, FS-ISAC, Gartner Security Risk Management Summit, IT Security
one2one Summit and RSA) attendance including B2B events and all marketing activities including special hospitality
events surrounding industry conferences
Coordinating and implementing content changes to company website to ensure proper branding and verbiage using
Drupal and intranet using Confluence
Managing vendor relations
Managing and organizing company special events including sales training, team building and customer prospecting and
appreciation events
Maintaining a company-wide global events calendar
CARDIODX, INC., Palo Alto, CA***
*** ***
CardioDx is a cardiovascular genomic diagnostics company. As a pioneer in the field of cardiovascular genomic
diagnostics, the company is committed to developing clinically validated tests that empower clinicians to better tailor care
to each individual patient. Strategically focused on coronary artery disease, cardiac arrhythmia, and heart failure, poised
to expand patient access and improve healthcare quality and efficiency through the commercialization of genomic
technologies.
Program Manager, Marketing Communications
Managed the marketing communications initiative outlined in the companys marketing communications plan
Ensured consistent appropriate branding, positioning, and marketing messaging throughout all communications channels,
marketing materials, programs, and events
Worked intimately with the product marketing and managed care teams to support commercialization and adoption efforts,
communications, and programs
Interviewed practitioners for product testimonial videos used on company website
Managed industry conference attendance and all marketing activities including special hospitality events surrounding
conferences
ELEKTA, INC., Sunnyvale, CA
*** ***
Elekta is a human care company pioneering significant innovations and clinical solutions for treating cancer and brain
disorders. The company develops sophisticated state of the art tools and treatment planning systems for radiation therapy
and radiosurgery, as well as workflow enhancing software systems across the spectrum of cancer care. Around 2,***
employees are employed globally. Headquartered in Stockholm, Sweden, the company is listed on the Nordic Exchange
under the ticker EKTAb.
Business Marketing Manager,
Decision Support (DS) & Laboratory Information Systems (LIS) ***
*** ***
Managed a $***K combined marketing budget for both METRIQ and Précis-Central, as part of the cancer registry software
product line along with PowerPath® and IntelliLab®, as part of the laboratory information systems software product line;
never exceeding budget
Oversaw all products marketing strategy including creation of collateral, promotions and launches
Business Marketing Manager, Decision Support (DS) & Laboratory Information Systems (LIS) (continued)
Managed the creation and media buying for placement of print and online advertising
Managed over *** domestic and international business units conference presence including, company and product
messaging and equipment logistics
Business Marketing Manager or Product Manager
Maintained a business-wide global events calendar
Supervised the DS and LIS annual and regional user meetings including the coordination of all meeting materials
Researched international exhibition opportunities evaluating companys value in attending, works with Elektas international
business units achieving a fully integrated company presence when applicable, increasing companys awareness
Managed the relationship with the Pathology Advisory Board including communication regarding meetings, travel and any
status updates when appropriate
Worked closely with product management to optimize PR opportunities including inclusion of cancer registry product in
Health Information: Management of a Strategic Resource 4th Edition by Elsevier along with multiple pathology product
mentions in CAP Today
Business Marketing Manager, Decision Support (DS)
*** ***
Managed a $***k marketing budget for cancer registry business unit, coming in on target
Created and implemented marketing plans including launch and new product follow up, promotion of responsible products
to generate sales leads
Managed business units ***+ conferences, directing trade show activities including messaging and user meeting and
equipment requirements
Developed advertising campaign to keep product and company top of mind in market place additionally managed
placement of product advertisements and sponsorships
*** super-user tester prior to the company-wide *** rollout
SYNERGEYES, INC. ***
*** ***
Senior Market Manager
Provided support and strategic input for marketing communications in creation and production, including creative copy
development, of marketing materials including print and digital collateral, newsletters, print advertising, email offers,
website, presentations, and training materials
CARDINAL HEALTH, San Diego, CA***
*** ***
Marketing Manager
Collaborated with project engineering in developing product specifications to meet market and customer needs
Developed and distributed all promotional materials for markets, new products, collection of products and product
revisions - developed a pre-trade show mailer, generating ***% increase in product sales leads
Developed and executed marketing strategies including product development, product specifications, market introduction/l
and product launch generating $***M in sales within first year of release
Developed and monitored all pricing for products, product revisions and pricing programs supported product margins
from ***% to ***%
EDUCATION
Babson College, Wellesley, MA
Bachelor of Science in Business Administration with a concentration in Marketing and Communications
Business Marketing Manager or Product Manager
COMMUNITY SERVICE
Court Appointed Special Advocate (CASA) Silicon Valley, Milpitas, CA****** Present (Volunteer)
Court-appointed volunteer providing support and a voice to state dependent children. I help ensure the needs and best
interests of foster children in the program are met. I thoroughly research every aspect of a childs case, including meeting
teachers, social workers and foster parents; provide reports to the court to help judges make decisions with clear and
accurate information. In addition to representing children in court, I serve as a friend and mentor.