Press Release
Dedicated General Tire Test Track in Uvalde, Texas:
Enhancing Safety for More Than 55 Years
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Tires have been tested in Texas since 1959 – five million kilometers a year
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General Tire celebrates its 100th birthday with a promotion tour through Europe,
heading for highly unusual places
Hanover, Germany / Fort Mill, SC, U.S.A., March 18, 2015. Steeped in tradition, the U.S. tire
brand General Tire is celebrating its foundation 100 years ago. With this in mind, the
employees enjoy pointing out the impressive test track in the middle of the Texan desert.
There, in the rather sleepy small town of Uvalde, the tire brand has had an outstanding test
center for over 55 years.
Uvalde – an outstanding tire test track
The first tracks were built in 1959. At that time, the main focus was on obtaining information
about the mileage performance of passenger car tires. Tire developers adapted these tests to
the requirements of American consumers. The 14 km long oval circuit was built so that cars
could be driven without interruption and, more importantly, so that comparable results could be
reproduced. Of course, it was also important for the test drivers to be able to drive at higher
speeds than they could on public American roads. As time passed, further test tracks were
gradually added, for example a track for commercial vehicle tires, rubble tracks for 4x4 tires,
and sections similar to the tracks in quarries.
With the change in consumer expectations in the 1980s, further new tracks were constructed
in Uvalde. In addition to mileage performance and damage resistance, these were proof of
people's increasing interest in safety characteristics. In addition, the American tire manufacturer underwent a change in ownership. It had belonged to the Continental Corporation
since 1987, which, as a European tire specialist, traditionally focused on different areas of
development and production than those in the U.S. While American car drivers and automobile
manufacturers value tire performance and breakdown-resistance on rough road surfaces,
European consumers and vehicle manufacturers demand particularly good handling, short
braking distances, and the avoidance of aquaplaning. The Uvalde track provided the Hanoverbased tire specialist with an important benefit: Unlike North West Europe, testing could be
carried out all year round in comparable conditions, thanks to the warm Texan climate. So it is
only natural that aquaplaning pools, handling courses, and wet grip surfaces have been added
to the test track since then.
Each year, the test engineers drive countless test kilometers using Continental Corporation
products, wearing out around 20,000 tires in the process – the equivalent of 90,000 hours’
work and around 5 million kilometers in total. The overall use of the site has also changed
significantly. As well as traditional tire testing, many of the corporation’s original equipment
customers have since become regular visitors as well. A track has therefore been designed
exactly in line with the specifications of GM. Thanks to international motor journalists, some of
whom actually travel all the way from Europe, the test track in Texas has even opened up to
the public at large in recent years. More and more private visitors and companies are now
heading to the small town of Uvalde. After all, the test tracks are the only place where it is
possible to drive at higher speeds than in public traffic in the highly speed-controlled U.S.A. –
under expert, safety-conscious guidance, naturally enough. Under these conditions, the test
track in the prairie will hopefully continue to flourish – and to benefit the drivers who are able to
fit their cars with safe tires that have been tested for all eventualities.
General Tire – covering the length and breadth of Europe on the promotion tour
To mark the brand's 100th birthday, General Tire is embarking on a special promotion tour
throughout Europe. The company will deliberately travel to places where no-one would expect
the American tire brand to pop up. The tour organizers promise that no track is too strenuous
for them and they want to overcome all limits. "It’s an adventure" and "Anywhere is possible" –
these are their promises. Ultimately, they want to visit everywhere from Norway's North Cape
to Sicily, and from Portugal's coast with the Atlantic to the beach off the Black Sea in Bulgaria,
together with their General Tire partners. They thus want to introduce car drivers and tire
dealers to the brand's long tradition with its reliable high-tech tires, and also draw their
attention to the current products on offer.
General Tire
Based in Fort Mill, South Carolina, General Tire got started in 1915, and can now look back on a 100year company history. From early on, the company has produced tires for all types of motor vehicles.
Continental acquired the company in 1987. Today, General Tire delivers car, truck, and industrial tires
to customers all around the world. It also equips 4x4 vehicles with special tires.
www.generaltire.eu
Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable
partner, the international tire manufacturer, automotive supplier, and industrial partner provides
sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated
preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior,
Powertrain, Tires, and ContiTech. Continental currently employs approximately 200,000 people in 53
countries.
www.continental-corporation.com
Tire division
The Tire division currently has 24 production and development locations worldwide. The broad product
range and continuous investments in R&D make a major contribution to cost-effective and ecologically
efficient mobility. As one of the world's leading tire manufacturers, with more than 47,000 employees,
the Tire division achieved sales of €9.8 billion in 2014.
Passenger Car and Light Truck Tires
Continental is one of Europe's leading passenger car and light truck tire manufacturers and is the
world's fourth-largest passenger car and light truck tire manufacturer in the original equipment and
replacement business sectors. The product development focus of the Continental premium brand is to
optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.
www.continental-tires.com
Media database
www.mediacenter.continental-corporation.com
Contact:
Alexander Bahlmann
Head of PR, Passenger/Light Truck Tires
Continental AG
Tire Division
Büttnerstraße 25, 30165 Hanover, Germany
Phone: +49 (0) 511 938 2615
Fax: +49 (0) 511 938 2455
alexander.bahlmann@conti.de
www.continental-tires.com
www.generaltire.eu
Klaus Engelhart
Press Spokesman
Passenger Car and Light Truck/Two-Wheel Tires
Germany/Austria/Switzerland
Continental AG
Tire Division
Büttnerstraße 25, 30165 Hanover, Germany
Phone: +49 (0) 511 938 2285
Fax: +49 (0) 511 938 2455
klaus.engelhart@conti.de