Alva Set to Transform Corporate Reputation Analysis
New services will build reputation analysis into day-to-day business processes
London, UK. 17th May 2010: Alva today launched the In Sight Automotive, the first of its
new range of corporate reputation analysis services. The services are designed to allow
organisations to build reputational risk assessment and analysis into their day-to day business
processes to ensure reputation is managed in the same way as any other business asset.
The In Sight Automotive is a sector-based report drawn from traditional and social media.
Delivered daily and weekly on a subscription basis, the service provides organisations in the
Automotive industry with a unique overview of the issues, trends and risks behind the news
and social media chatter. Alva In Sight for the Energy & Utilities and Financial Services
sectors will follow shortly, with 32 industry sectors planned in total.
“In an economy where intangible assets such as brand equity, intellectual capital and goodwill,
can contribute up to 80% of a company’s market value, reputation management is a vital
component of any boardroom strategy,” said Alberto Lopez, CEO and founder of Alva.
“I want every CEO and Corporate Affairs Director to be able to equip their organisation with
the tools to effectively analyse and manage their corporate reputation. Our range of reputation
analysis services will firstly inform organisations of the emerging issues in their sector, then
deliver a near real-time dashboard to analyse and manage their reputation and additionally
provide specialist consultancy services.”
Forthcoming Alva services will include:
Alva: In Depth - An online, analytical tool that aggregates and analyses vast quantities of
reputational intelligence to produce a near real time, detailed dashboard of an organisation’s
reputation.
Alva: In Research - Delivers bespoke sector research on demand for campaign, event or
crisis reporting.
Reputation Management Consultancy – Specialist advice in the areas of Reputation
Diagnosis, Reputation Risk Management and Reputation Enhancement.
The Alva Reputation Forum - An invitation-only, sector-specific forum for senior
reputation practitioners to continue their professional development and expand their network.
The Alva founding team brings more than 50 year’s experience in media intelligence,
business analysis and technology innovation. The Alva Board of Directors consists of
industry experts with extensive first-hand experience in managing reputation at PLC level.
Alva Chairman Andrew Vickerman is the former Global Head of Communications &
External Relations at Rio Tinto Plc. Alan Schofield, Former Press Secretary to Deputy Prime
Minister John Prescott and Mark Rigby, Director of Corporate Affairs at Sainsbury’s PLC,
serve as Non-Executive Directors.
Alva recently secured venture capital investment from a group of investors led by the Cass
Entrepreneurship Fund. The fund was created with the support of Peter Cullum, a Cass MBA
alumnus and founder of insurance group, Towergate.
About Alva
Alva specialises in analysing corporate reputation and reputational risk.
Its services equip organisations with the analysis tools to manage reputation and reputational risk in the
same way as any other valuable business asset.
Alva’s services are industry sector specific. Reputation analysis services for the automotive industry
are already being delivered with services to the energy and utilities and financial services communities
following shortly, with 32 industry sectors planned in total.
Alva’s Board of Directors consists of industry experts with extensive first-hand experience in
managing reputation at PLC level. Alva Chairman Andrew Vickerman is the former Global Head of
Communications & External Relations at Rio Tinto Plc. Serving as Non-Executive Directors are Alan
Schofield, Former Press Secretary to Deputy Prime Minister John Prescott and Mark Rigby, Director of
Corporate Affairs at Sainsbury’s PLC.
For further information please contact Alastair Pickering at 020 3176 7855, alastair.pickering@alvagroup.com, or visit www.alva-group.com
Press Contact:
Paul Smith
paul@ambergroup.net
Tel: +44 (0)7770 828525