Media Primer
Interior Refiners Network
First Annual Conference, New York
October 6-8, 2001
1. Communication is the key to your success!
2. Your Company Press Kit




3.
Bio
Release on your company and services
Story ideas
Photos
Writing a press release
 Keep it SIMPLE! Keep it SHORT!
 Story ideas...not a novel!
 The spin
What is your message? It may have changed since 9/11
Information/Your credibility
 Lauri Ward
 Don't let facts get in the way!
 Format
 Cover letter?
 Sign-off
 Call to Action: What do you want to the reader to do?
You have to tell them. They do not have time to figure it
out.
 Trade secret: Forget the press release!
4. Sending the press release
 Mail
 E-mail
 Carrier pigeon
 Presentation
 No gifts!
5. Developing a media/contact list




Newspaper
Radio
Television
Local Magazines
6. Who is your market? Get to know them!










Editorial calendars
Business writer
Garden editor
Homes editor
Lifestyle editor
Cultural editor
Real estate editor
Small business editor
Calendar editor
Sources
7. Follow-up with media
 If the mail is working, they received the release!
 Trade secrets/timing is everything
8. How to do "the pitch"
 Ideas they can't say "No" to
 Ideas they can't say "yes" to
Presented by Wrenda Goodwyn, Marketing Communications
P.O. Box 935
Windermere, FL 34786
4070876-6965
wrenda@gateway.net
Bio
WRENDA E. GOODWYN
Background:










Graduate of Florida Southern College, Lakeland, Florida.
Began career as staff writer for the Daily Press, Inc., Newport
News Virginia.
Senior Publicist for Walt Disney World.
Director of Public Relations for the Hilton at Walt Disney World.
Director of Marketing for Grand Cypress Resort.
Director of Marketing for the Kissimmee-St. Cloud Convention &
Visitors Bureau.
Director of Marketing and Development for the Orlando Museum
of Art.
For the past three years, worked as marketing communications
consultant to clients in the travel industry and the cultural arts.
Freelance travel writer.
Obtained certification in 2000 from Lauri Ward as a member of
the Interior Refiners Network. Established decorating business,
Spectacular Spaces, which is currently done part-time. Goal:
Fulltime!!!!
Memberships:







Society of American Travel Writers.
Board of Directors of the Orlando/Orange Country Convention &
Visitors Bureau.
Chair of Journalist Committee, Pow Wow 2001
Orlando Chamber of Commerce.
Graduate of Leadership Orlando.
Interior Refiners Network
ASID Industry Partner
Contact Information:
Wrenda Goodwyn
Marketing Communications
P.O. Box 935
Windermere, Fl 34786
Fax: 407-876-7283
e-mail: wrenda@gateway.net
Spectacular Spaces...Extraordinary Room Makeovers
P.O. Box 35
Windermere, FL 34786
Fax: 407-876-7283
e-mail: wrenda@gateway.net