Lauri Ross Erenstoft͕ AM.APMP
lross1958@gmail.com | 678‐232‐8044
Accomplishments
ROI revenue of over $900M for Fortune 100/500 organizations through successful proposal and project management leadership
APMP member and Program Co‐Chair for the GA Chattahoochee APMP Chapter
Recipient of Award for “exceeding expectations” in RFP/Proposal Management and Project Management PMBOK – project
management skilled
Tech writer on instructional/product manuals, client/specs documentation, teaching aids, reports, etc. CRM administrator and
trainer; customization/implementation for multiple organizations
Marketing Award for successful contribution in market visibility
Led teams of 20+ on major proposal efforts for various high profile companies
Instituted process for innovative internet awareness that generated visibility and increased marketing realization
Designed/implemented successful email campaigns that increased click-through and open rates by 50%
Webmaster and web content development; designed user-friendly navigation saving users valuable time
Editor, writer and copywriter for internal/external documents, marketing materials, and company newsletters
Trade Show/Events coordination
Experience
RelayHealth (Alpharetta, GA)
2011 – Present
Serve as the Proposal Manager for RelayHealth’s Marketing Communications group with primary focus on the Revenue Cycle
Solutions business unit (with secondary focus on Pharmacy, Payer and Clinical BUs). Responsible for all aspects of proposal
management including, capture management, storyboarding, creating/developing win themes, writing, editing, coordination, and
production, database creation and maintenance; interfacing with parent company and collaboration on enterprise-wide proposal
efforts.
L. Ross Consulting (Dacula, GA)
2010 – 2011
Independent contractor for various industries and organizations, providing all aspects of proposal management including:
capture management, storyboarding, creating/developing win themes, writing, editing, coordination, and production
Recently served as Proposal Manager on a $40M state‐wide government initiative
Past projects in 2010 and 2011 include: Technical Writer, Proposal Coordinator, Editor, Capture Management and Production
Total System Services (Kennesaw, GA)
(2008 – 2010)
Lead Sales Analyst/Project Manager
Development of partnership and client proposals, presentations, RFPs and RFIs; marketing and sales materials: case studies,
project summaries, fact sheets, competitive analyses, presentations; developed reports and updates for sales and team
members on new functionality and offerings
Served as Researcher, Technical Writer, Editor, Proposal Specialist and Production Specialist for all business development
proposal opportunities for data analytics
Project manager for all client/internal R&D development projects
Administrator and trainer for enterprise‐wide CRM system
Liaison to other departments to develop combined sales strategies
QC Data Inc. (Atlanta, GA)
(2005 – 2007)
Marketing/Sales Ops N. America
Development of presentations/proposals for telecom and utilities; RFPs and RFIs and opportunity based proposals (included
state and local gov.); client opportunity assessments; tender and pre‐qual documents; marketing materials: sales collateral; case
studies, project summaries, fact sheets
Served as Proposal Manager, Coordinator, Technical Writer, Editor and Production Specialist on all business development
proposal opportunities
Created document management system for BD in support of proposals
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Lauri Ross Erenstoft
Maintained editorial calendar and produced monthly and quarterly sales reports for C‐level management
Authored company press releases; articles for publication, company newsletter (internal/external distribution)
Intellinet Corporation (Atlanta, GA)
(2003 – 2004)
Sales Information Manager
Project manager for all client/internal R&D development projects
Served as writer/editor of proposals for various industries requiring advanced IT services, including: Legal, Healthcare, Financial
Services, Bio‐Tech, Consumer Markets, and more
Implementation and customization of company CRM system; designed and produced reports for management
Recipient of Marketing Award
Coordination and development of company website; authored content and implemented easier navigation and directed graphic
design; developed Share Point portal for companywide knowledge sharing
Compiled and reported client satisfaction surveys and worked closely with PR firms on placing press releases and
advertisements; editor and publisher of company newsletter (external distribution)
The Home Depot (Atlanta, GA)
(2000 – 2003)
Internet Marketing Project Coordinator
Project manager for Kitchen and Bath online interactive design tool and partner sites
Wrote and published over 100 "how to” buying guides and "learn about" editorials for web; redesigned registration
Responsible for acquiring BBB certification for homedepot.com
Founding editor and author of the homedepot.com newsletter
KPMG (Atlanta, GA)
(1996 – 2000)
Proposal Manager / Business Development
Recipient of KPMG Company Award for exceeding expectations in Project Management and RFP/Proposal Management
As Proposal Manager, I coordinated and managed large teams for multiple RFP/proposal projects in several areas including
Government (state and Local), Consumer Markets, Information, Communication & Entertainment, and Healthcare – $M wins
Also served in the following roles as required: Proposal Specialist, Capture Manager, Technical Writer, Editor, Document
Specialist, and Production Specialist
Trained sr. managers/partners on effective presentation skills which aided in capturing new clients
Created internal reports and managed proposal database; trained new hires on company processes and methodology
APRO (Deerfield Beach, FL)
(1992 – 1996)
Business Development/Marketing
Developed content and marketing collateral for national promotions and shows
Worked with parent company to coordinate and host trade shows and events (International M&O Seminars)
Editor and designer of company newsletter
Assisted with preparation of annual budget and financial reporting
Skills
AM.APMP Certified and BoD Member (GA Assoc. of Proposal Management Professionals); PMBOK PMP skilled; Microsoft Office
Full Suite; HTML; Knowledge of data architectures, SQL, Application processes; Adobe Acrobat (full package); Adobe InDesign.
Education
College – SUNY Morrisville; PMBOK project management skilled; Certifications: AM.APMP; AMA Project Management, Managing
Multiple Projects and Deadlines, Effective Business Writing, Effective Proposal Writing, LIFE Leadership Management and
Interpersonal Skills, Effective Communications and Presentations – Decker Communications, Inc.
References Upon Request – http://www.linkedin.com/in/laurierenstoft
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Lauri Ross Erenstoft