The Windermere
March 2008 ISSUE 5
News, opportunities and ideas for Windermere brokers in Oregon and Southwest Washington
Industry News
Oregon amends rules for real estate advertising
Broker News
A surprise from Oprah!
If you missed Oprah on February 11,
then you missed David Hale, an agent
from Windermere Real Estate/Renton,
Inc., get the surprise of his life. David
and his wife recently took in their
three nieces after removing them
from a difficult home environment.
For their very good deed, the Hales
were rewarded with a $10,000 surprise
Pottery Barn shopping spree—
presented by Oprah’s notable interior
designer Nate Burkes while the cameras
were rolling. But that wasn’t all: Nate
told the family to pack their bags, as
Oprah had plans to remodel David’s
modest home and add 1,200 square
feet. The big reveal took place during
the February 11 show.
D I D YOU KNOW?
As we reported in the November 2007 issue of The Glance, the Oregon
Real Estate Agency issued new rules regarding advertising. One of those
rules, which required the agent’s name to be no larger than the company
name, was recently amended by the Agency; the rule no longer addresses
font or logo size, but it does require the licensed name or registered
business name of the principal real estate broker to be “prominently
displayed, immediately noticeable, and conspicuous” in all advertising
related to professional real estate activity.
The rules set forth by the Agency also require agents to submit all
proposed advertising to a principal broker for approval; agents must keep
a record of the principal broker’s approval and make it available to the
Agency upon request.
For a complete list of the rules, including those that address when the
words “team,” “group” or common derivatives of the licensee’s name are
acceptable for use in advertising, go to www.oregon.gov/REA.
In addition to keeping the Agency rules in mind as you develop your
advertising and marketing pieces, you should also be aware of some
company-wide guidelines regarding the use of the Windermere logo. First,
it should be no smaller than .75 inches wide. Second, with regard to the
color of the Windermere logo, you have four options: black; white on a dark
background; blue; or full color (black, gray and blue). Do you have questions
regarding the use of the Windermere logo? E-mail OregonMarketing@
windermere.com.
Where do Oregon home buyers come from?
Ever wonder where home buyers come from? Here’s a big-picture look:
According to the National Association of Realtors®, 76 percent of people
move less than 100 miles (60 percent move less than 20 miles). On a
regional level, according to the Oregon Department of Transportation, 66
percent of the new residents in Oregon have moved from states on the
West coast where Windermere has a presence.
Why is this significant? Though it is important to pay attention to the
national market and it makes sense to advertise where you have national
exposure via sites such as Trulia, you should always remember that the vast
majority of your business comes from local people, your sphere, and people
who are already familiar with Windermere. With that in mind, upholding the
Windermere Way and offering a consistent Windermere experience will help
ensure that buyers come to Windermere first when they’re ready to buy or
sell.
At the end of 2007 there were 8,385 Windermere agents in 371 offices
who were a part of 86,976 transactions totaling $32 billion.
Tip of the Month
What’s going on...
Calendar of events, education classes and more.
March 6
Event RSVP deadline:
“Ask the Lender” Premier properties
networking luncheon*
A new way to say “thank you”
If you’re looking for something new to
add to your treasure chest of thank-you
gifts for clients, consider gift subscriptions
to Portland Monthly and its new sister
publication Portland Spaces. While both
magazines are published in Portland, their
content includes a wide spectrum of topics
of interest to homeowners throughout
Oregon and Southwest Washington.
Spaces, which is published bi-monthly, is available to Windermere
agents for gift subscriptions at a reduced rate of $6 per year, and
Portland Monthly is available for $12 a year – or, if you want to order
both magazines for a particular client, the cost is only $17 a year.
To order client gift subscriptions at the reduced rates, contact Heather
Petrocelli at hpetrocelli@portlandmonthlymag.com or 503-222-5144,
extension 142. And, watch for the Windermere ad in every issue of
Spaces, right next to the masthead.
Advertising Opportunities
Showcase your listings and be seen on Trulia.com
You may have heard that Windermere recently partnered with Trulia
to help maximize exposure for your property listings. The partnership,
which kicked off on March 1, means that now all Windermere listings
will appear on Trulia.com, a national real estate search Web site with
4.9 million visitors per month. As part of this partnership, you can take
advantage of additional opportunities to market yourself, increase
clicks on your listings, track viewings of your listings, and more. For
more details, visit the WORC > Resources > Marketing > Advertising
Opportunities and Resources > Trulia.
March 6
Technology class: CMS^
March 19
Advertising deadline:
Portland Business Journal group ad+
March 20
Technology class: CMA^
April 10
Technology class: WORC/E-mail^
In the Community
April 14-16, 21-22
ProStart^
April 17
Technology class: Photo Gallery/Custom
Xpress^
*Event is on March 12 at Portland City Grill
in downtown Portland. Reservation forms
available at WORC > Resources > Marketing >
Premier Properties > Oregon & SW Washington >
Additional Resources
+Reservation forms for the March 28 Portland
Business Journal group ad are available at
WORC > Resources > Marketing > Advertising
Opportunities & Resources > Newspapers >
Portland Business Journal.
^ For more information about these classes,
call Windermere Services at 503-220-1145 or go
to the WORC > Calendar > Education > Oregon
and SW Washington Course Calendars.
Windermere hosts 4th-annual benefit concert for Habitat for Humanity
Join the agents of Windermere Real Estate/Lane County on Friday,
March 14, as they kick off St. Patrick’s Day a little early with drinks
and dancing—or just sit back and enjoy Eugene’s own Satin Love
Orchestra—all for a great cause.
Doors will open at 7 p.m. at the McDonald Theater in Eugene with a
pre-concert cocktail hour, and Satin Love Orchestra – a band known for
their eclectic disco-funk style –
will perform from 8 p.m. to 11 p.m.
All proceeds will go to Habitat
for Humanity of SpringfieldEugene. Plus, you can enter to
win a pair of premium reserved
competition tickets to Eugene 08
as they kick off a three-week-long
raffle.
Concert tickets can be
purchased in advance for $15
at any Windermere Real Estate/Lane County office or $17 at the door
on the night of the concert. The McDonald Theater is located at 1010
Willamette Street in Eugene. For more information on the upcoming
concert, contact 541-484-2022.
The Glance is published monthly by
Windermere Services Oregon • 503-220-1145