Tourism Investment
Promotion Manual
The Manual aims to help the offices of the Department of Tourism
(DOT) in the regions and overseas contribute to the overall investment
promotion (IP) efforts of the Department.
The Manual attempts to explain in detail
the procedures and provide tips for the
effective implementation of IP activities.
Teamwork and unity of direction
is key to success.
Ultimately, this Manual hopes to facilitate common understanding of
IP work, terminology, and procedures for better coordination and
attainment of tactical targets.
As efforts become concerted, the goals of attracting inward investments
as well as stimulating domestic capital formation in tourism will be
easily realized.
TABLE OF CONTENTS
Page
Introduction
1
IPU Set-Up
2
Functions and Responsibilities
2
Investment Marketing Activities
3
Opportunities Generation
3
Investment Readiness Survey
6
Investment Communications
8
InvestTourism Webpage
8
Tourism Investment Updates bulletin
8
Investment Kit
9
Collaterals
9
Print Advertisements
10
Tourism Investment Missions
11
Inward Tourism Investment Missions
11
Outward Tourism Investment Promotion
Missions
12
Investment Assistance and Priming Activities
13
Capability Building
14
Market Intelligence
14
Tourism Investment Fora and Clinics
15
Tourism Investment Presentations
16
TABLE OF CONTENTS
Page
Annexes
Property Information Questionnaire
A
Joint Venture Form
B
Real Estate Broker Form
C
Tourism Investment Folder Outline
D
Investment Readiness Survey Questionnaire
E
Tourism Investment Updates Bulletin
F
“How to Invest in the Philippines”
G
“Investment Priorities Plan”
H
Executive Summary of the Tourism Master Plan
I
Implementing Guidelines for the Availment of
Incentives under EO 226
J
Application Form for the Endorsement of TourismOriented and Related Projects
K
Executive Order No. 63
L
Application for Special Investor’s Resident Visa
M
Rules and Regulations to Govern the Accreditation
of Hotels, Tourist Inns, Motels, Apartels, Resorts,
Pension Houses and other Tourism
Establishments
N
Rules and Regulations to Govern the Accreditation
of Travel- and Tour-Related Services
O
Rules and Regulations to Govern the Accreditation
of Tourism-Related Establishments
P
Primer on Tourism Investments in the Philippines
Q
Investment Opportunities in Philippine Tourism
R
Assistance to Inward Tourism Investment Missions
S
Sample of Business Matching Session Form
T
Conduct of Outward Tourism Investment
Promotion Missions
U
TABLE OF CONTENTS
Page
Annexes
Sample of Mission Brochure
V
Inquiry/Request for Assistance Form
W
Conduct of Tourism Investment Fora/Clinics
X
Standard Tourism Investment Presentation
Y
Introduction
Tourism is one of the industries receiving tremendous pressure from the practice of
globalization. With the ease of travel brought about by modern transportation, states
opening up borders, businesses going global, societies becoming more affluent and
vacations more affordable, prospects for tourism abound and countries whose prime
industry is something else, are now taking cognizance of the importance of tourism as a
viable economic activity. In order to survive or better, to compete, one has to be
innovative and systems-ready.
In order to stimulate investments, policies need to be reviewed, reformulated and
enhanced to make investing in the Philippines more competitive with the Asian
neighbors.
The Department of Tourism is mandated to effect and oversee the proper development
and promotion of tourism. It seeks to encourage concerned sectors to carry out various
plans and activities with sustainable development as a guiding principle.
In the realm of investment promotion, the Board of Investments, pursuant to Executive
Order No. 226, acts as the central investment promotion unit (IPU) with various
agencies’ IPUs working in harmony to facilitate real investments in the different sectors.
The Coordinating Council for Private Sector Participation (CCPSP) , on the other hand, is
aimed at coordinating and monitoring projects that are undertaken through private sector
participation modes such as build-operate-and-transfer (BOT), joint venture, concession
agreement and management contract, among others.
The Philippine Economic Zone Authority (PEZA) is responsible for promoting
investments in identified special economic zones or ecozones. This is provided for in
Republic Act No. 7916.
On the local level, the Department of Interior and Local Government (DILG) urges the
local government units (LGUs) to work on the adoption of investment-friendly businessrelated policies and procedures. It also conducts capability building seminars aimed at
informing the participants of the different funding schemes and tools that the LGUs can
access to fund necessary development projects.
Investment promotion in tourism is jointly undertaken by the Office of Tourism
Coordination (OTC) and the Office of Tourism Standards (OTS) with the cooperation of
the regional and overseas offices.
In an effort to effect more robust investments in the industry, the OTC launched the
InvestTourism program which primarily advocates involvement of the different
stakeholders in the proper and sustainable development and management of tourism.
The program seeks to be a collaborative exercise which involves institution building,
technology, infrastructure and superstructures, improvement of systems and procedures,
proper development and maintenance, law enforcement by industry, civil society and
government in order to position one’s area as a tourist destination primed up for
sustained investments.
DOT-IPU Set-Up
Background
During the administration of then President Fidel V. Ramos, a directive was issued to all
government agencies and other entities to create their investment promotion units (IPUs)
with the Board of Investments as the central IPU. The Investment Promotion Unit of the
DOT was created by virtue of Office Order No. 94-69 signed by then Secretary Vicente J.
Carlos on March 14, 1994. It was later amended via Office Order 94-208 signed on
August 05, 1994 essentially to expand the scope of work and include the Office of
Tourism Standards (OTS).
While such offices have been assigned to do IP work, investment promotion largely
depends on the inputs of the regional and overseas offices as well as the other staff
bureaus. The active participation and support of these offices will strengthen the overall
IP work. It is envisioned that the regional and overseas offices would include investment
promotion as priority activities and in the end spearhead them.
Functions and Responsibilities
The mandate of the IPU is to develop, coordinate and promote foreign and local
investments in the priority areas identified in the DOT national, regional, provincial and
area-specific plans and the priority activities identified in the Investments Priorities Plan
(IPP) formulated by the BOI on an annual basis. Additionally, however, it also helps
promote other areas requested by proponent local government units or individual entities.
IPU functions are classified into two groups, to wit:
Investment Marketing: Office of Tourism Coordination
1. Conduct of surveys to generate investment opportunities and assess investment
readiness
2. Documentation, packaging of opportunities
3. Production of promotional and informational materials
4. Technical assistance to investment missions
5. Conduct of investment promotion missions together with concerned offices, internal
and external
6. Assistance to inquiries and priming of investment interests
7. Conduct of capability building seminars
8. Conduct of market intelligence activities
9. Conduct of investment fora and clinics
Investment Services: Office of Tourism Standards
1.
2.
3.
4.
5.
6.
7.
Evaluation of project proposals
Issuance of endorsement to concerned agencies
Preparation of update reports on DOT-endorsed projects
Preparation of update reports on development-projects, investments and capacities
Together with OTC, preparation of inputs to the Investment Priorities Plan (IPP)
Participate in investment missions and the conduct of fora and clinics
Maintain close working relationships with BOI, PEZA, CCPSP and other investment
promotion agencies (IPAs)
Investment Marketing Activities
This manual will center on the Investment Marketing activities of the IPU which may be
considered as preparatory to the other activities of the OTS. However, the two groups are
mutually dependent on each other for information and support. The manual seeks to
encourage other critical links in the regions and overseas to help in the pre-investment
drive.
The following activities are part of the InvestTourism strategy:
1.
2.
3.
4.
5.
6.
7.
8.
9.
Opportunities Generation
Investment Readiness Survey
Investment Communications
Investment Missions
Investment Assistance and Priming
Capability Building
Market Intelligence
Investment Fora and Clinics
Investment Presentations
I. Opportunities Generation
The IPU maintains a databank of investment opportunities which are sourced through the
InvestTourism Drive, walk-in proponents and referrals from the regional offices and real
estate brokers.
The InvestTourism Drive has the following objectives:
 to promote awareness in tourism, the DOT and its
programs and projects and investment promotion
activities
 to encourage local government units to grant fiscal
incentives




to determine investment opportunities of government and1 private sector
to inspect and document the opportunities
to package said opportunities
to prepare Area Investment Folders
Preparatory activities of the InvestTourism Drive include:
1. Close coordination with the regional offices in identifying areas ready for
investments and in securing support for the conduct of the meeting and in
providing relevant information for the investment folders;
2. Coordination with other offices to do presentations relevant to their functions
3. Coordination with the local government units for assistance on the following:
* identifying areas for investment
* inviting participants to the meeting
* providing logistical support in the conduct of the InvestTourism Drive
* laying the groundwork for the creation of their Investment Promotion Center
and the legislation of fiscal incentives
The InvestTourism Drive has activities as follows:
Activities
Sub-Activities
Output
Investment Meeting with
property owners,
proponents, LGU
executives, businessmen,
etc.
Presentation of DOT
Knowledge imparted;
investment promotion
participants encouraged to
activities, tourism economic join databank facility; LGUs
indicators; incentives, laws
influenced to extend
and regulations; discussion
incentives
of provincial, regional and
area-specific tourism master
plans (TMPs)
Survey of properties
Inspection and
Property and project profiles
documentation of properties
for sale or lease and project
sites or existing projects for
joint venture, sale or lease
Product Intelligence
Gathering and validation of
data
Area Investment Folder
The proponents of properties for sale or lease or of projects for joint venture should fill
up the Property Information Questionnaire or Joint Venture Form, respectively. For
properties and projects referred by real estate brokers, these should be accompanied by an
Authority to Negotiate executed by the proponents/property owners. The real estate
broker is also required to accomplish the Real Estate Broker Form. (Forms relevant to
these activities are shown as Annexes A, B and C.)
The appropriate support documents have to be submitted for the properties/projects to be
included in the databank. The offerings are packaged and compiled accordingly.
Critical to marketing is knowledge or adequate information of the product being sold.
The IPU has prepared investment folders for the priority areas identified in the TMPs.
Preparation and updating of these materials need the
cooperation of the local government units and the
regional offices where these priority areas are located
in order to generate relevant and timely data which
may help influence investment planning and decision
making. The folders include socioeconomic profiles,
demographics, cost of doing business, tourist
attractions, indicative lot prices, infrastructure, basic
utilities and services available in the area, fiscal/nonfiscal national and local incentives, location maps and
other tourism and related data.
(Annex D serves as guide for ROs to help in the
preparation of the investment folders.)
II. Investment Readiness Survey
The “investment-readiness” (IR) concept connotes preparedness, attractiveness and
sustaining capability of an area for tourism investments. An area perceived to have a
high IR level means that it satisfies most of the criteria as follows:
Accessibility
Adequacy of quality intermodal transportation infrastructure, facilities and services
Distance from point of embarkation to disembarkation to must-see destinations
Investment Opportunities
Variety of resource endowments
Ready list of investment opportunities
Tourism master plan priorities
Market Opportunities
Existing foreign markets
Potential foreign markets
Strong domestic tourism market base
Local Government Support
Provision of local incentives
Undertaking of local tourism planning
High involvement in national and regional tourism planning
Marketing support (local brochures, sales blitzes, networking)
Funding Issues
Private financial institutions
Government funding for infrastructure projects
Socio-economic profile of the area
General Economy
Tourism as an important sector in the economy
Existing tourism manpower
Potential tourism manpower
Private Sector Organization Participation
Organization
Investment in tourism
Participation in tourism activities of government
Community Involvement
Community-based tourism projects
General reception for tourism
Project Development
Availability of construction materials in the area
Adequate water facilities and services
Adequate communications facilities and services
Adequate energy facilities and services
Adequate solid waste and sewerage systems
Absence of legal impediments such as agrarian reform, ownership,
etc.
Environmental Concerns
Projects in accordance with environmental laws and guidelines
Non-government environmental protection groups
Government’s concern for carrying capacity
Peace and Order
Response to requests for assistance
Crime and insurgency situation
Respect for law and order authorities
Tourism Establishments, Support Services and Allied Industries
Quality accommodation and food and beverage facilities
Tour and transport operators
Guiding services
Tourist recreational/sports facilities
Real estate developers
Banks, medical clinics, gas stations
The IR survey questionnaire (Annex E) is administered to the local government units and
validated by the regional offices. The results of the survey will help determine the
actions needed to improve the IR level.
III. Investment Communications
Investment communications are the channels with which promotion of investments in the
Philippines are done. These include the following:





InvestTourism webpage
Tourism Investment Updates (TIU) bulletin
Investment Kit
Collaterals
Print Advertisements
A. InvestTourism webpage
Surfers — potential investors, investment consultants, the travel and tourism industry
and academe can access investment-related information and help cover most if not all of
their information requirements. This would facilitate IPU responding to similar queries,
thus, giving appropriate attention to the more serious investors.
The InvestTourism webpage is a section of the DOT website at
http://www.tourism.gov.ph. It is updated twice a month through the Electronic Data
Processing Division of the DOT. Below are the contents of the opening page showing
the different sub-sections:








How to Invest
Investment Laws and Incentives
Investment Advantages
Investment Areas
Investment News
* Tourism Master Plan Updates
* Transportation Infrastructure Development & Services
* DOT-Endorsed Projects
* NSCB Statwatch
Specific Opportunities
* Joint Venture Projects
* Land for Sale, Lease
* Other Properties
Tourism Consultants
Real Estate Developers
B. Tourism Investment Updates (TIU) Bulletin
The bi-monthly publication features, among others, the latest hotel
and resort projects, DOT investment promotion activities, DOTendorsed projects, investment opportunities and infrastructure and
services. It has reached a regular subscribership of 350 since its
maiden issue in October 1994. The distribution list includes
potential investors, chambers of commerce and industry, travel and
trade associations, cabinet secretaries, DOT offices and attached
agencies, tourism councils, Philippine embassies and consulates,
foreign diplomatic community, other business groups, consultants
and the academe. The medium is also widely distributed during
meetings, inward and outward investment promotion missions.
(See Annex F for a sample of the bulletin.)
C. Investment Kit
The investment kit is distributed to the delegation of inbound
and outbound missions and other select groups interested in
tourism such as chambers of commerce and travel trade
associations. Aside from the Primer, the Investment
Brochure, issues of the TIU and investment folders (per need
basis), other materials such as the “How to Invest in the
Philippines” (Annex G), “Investment Priorities Plan” (Annex
H), executive summary of the Tourism Master Plan (Annex I),
Implementing Guidelines for the Availment of Incentives
under EO 226 (Annex J), visitor and hotel statistics, list of
opportunities, and copies of the joint venture matching form
and property information questionnaire are included. For
regional and overseas offices, it is essential to keep stock of
the following as supplementary materials should the investor indicate serious interest:






Application Form for the Endorsement of Tourism Oriented and Related Projects
(Annex K)
Executive Order No. 63 (Annex L)
Application for Special Investor’s Resident Visa
(Annex M)
Rules and Regulations to Govern the
Accreditation of Hotels, Tourist Inns, Motels,
Apartels, Resorts, Pension Houses and other
Tourism Accommodation Establishments (Annex
N)
Rules and Regulations to Govern the Accreditation of Travel- and Tour-Related
Services (Annex O)
Rules and Regulations to Govern the Accreditation of Tourism-Related
Establishments (Annex P)
D. Collaterals
1. Primer on Tourism Investment in the Philippines (Annex Q) –
the material contains frequently-asked questions and
corresponding answers about investments in the Philippines.
The tourism-related investment laws and incentives are
discussed in brief. Updating occurs together with the yearly
revision of the Investment Priorities Plan (IPP) which lists the type of activities
and areas extended incentives under Executive Order No. 226, otherwise known
as the Omnibus Investment Code.
2. Investment Opportunities in Philippine Tourism (Annex R) – the investment
brochure is the expanded version of the Primer. It also includes discussion of the
priority areas for development, investment advantages
and opportunities.
3. Investment Folders – as discussed earlier, these folders
are generated to help facilitate investment decision
making of the potential investor.
4. Investment CD-ROM – the CD-ROM project was done
in the mid—90s and could still be regarded as a
relevant material pertaining to the thrusts and summary
of contents of the National Tourism Master Plan (TMP)
and the various Regional Tourism Master Plans
(RTMPs).
E. Print Advertisements
Ad placements are utilized to reach out to a larger potential market base overseas. A key
feature of such ads is the reply coupon on the lower right hand portion which attempts to
open up direct communication lines between
potential investor and the DOT. In addition, the
mailed-back coupons allow the DOT to gauge
how effective the publication is in reaching out
to targeted audience.
This is done by
developing a profile of the respondents, paying
particular attention to nationality, nature of
business and position, and comparing the profile
of the desired investors.
The choice of publications participated in by the DOT-IPU depends on several factors.
First is the type of the publication which should be oriented towards business, finance
and investments. Second is the readership profile which establishes the demographics of
the targeted investor. This will include information on salary range, number of cars and
equipment owned, number of travels a year, etc. — to indicate the spending capability of
prospective investors both at the corporate and individual levels. The third factor is the
cost of the advertisement.
The ad may contain interviews of key personalities in government and industry or feature
the tourist destinations.
IV. Tourism Investment Missions
A. Technical Assistance to Inward Tourism Investment Missions
Inward tourism investment missions are those spearheaded by the DOT or other agencies
to bring in potential foreign investors in the country and offering them investment
opportunities in the tourism sector.
Inward tourism investment missions are considered particularly effective because they
offer the mission members the opportunity to:
1. Actively survey existing and potential investment areas;
2. Secure relevant data, and
3. Meet with potential local partners.
Such missions can generally be broken down into three main components – pre-mission,
mission proper and post-mission activities.
Pre-mission activities basically involve organization work overseas and at headquarters.
Overseas, our tourism attachés begin the groundwork for an investment mission by
prospecting. By this we mean looking for potential investors in their respective
geographic areas of operation. There are no definite rules in prospecting as varying
conditions influence the approach adopted domestically or overseas. Among the various
approaches that may be considered include tapping the list of top corporations,
international hotel and resort chains, and asking for referrals of friends and business
associates. Once a group is organized, the DOT overseas office should notify the IPU
and provide details such as:






Project title
Objectives of the mission
Composition and profile of the group
Proposed itinerary and budget
Assistance needed from head office
Other relevant information
Thereafter, the DOT-IPU starts organization work at the main office. It reviews the
project brief, refines the itinerary with the concurrence of the proponent, and secures the
approval from the Office of the Secretary with regard to the type of assistance to be
extended by DOT.
Another important pre-mission activity is identifying potential local partners based on the
profile and requirements of the arriving group. This is tied up with the conduct of
matching sessions which are invariably part of inward missions. To this end, a suitable
venue may be booked for the one-on-one sessions.
On the mission proper, a typical program will include the following:







Airport reception and assistance
Courtesy call on top DOT officials.
Briefing on the tourism master plans and investment opportunities
Briefing session with the BOI officials and other line agencies, as needed.
Matching session between the foreign investors and potential local partners
Site inspection of the property or project
Debriefing session to assess the outcome of the mission
Post-mission activities basically involve monitoring the progress of the negotiations
between foreign and local partners concerned. In monitoring developments on the
foreign partners side, the DOT-IPU must rely heavily on the concerned DOT Overseas
Office to secure periodic updates.
(Annex S refers to the procedures undertaken by the IPU in assisting inward investment
missions while Annex T is the sample Business Matching Session Form)
B. Conduct of Outward Tourism Investment Promotion Missions
Overseas tourism investment promotion missions involve trips to countries regarded to
have the financial capability to generate outbound investments. The DOT coordinates
closely with the Department of Trade and Industry (DTI), Board of Investments (BOI),
Center for International Trade Exhibits and Missions (CITEM) and the Philippine
Chamber of Commerce and Industry (PCCI) for participation in their outbound missions.
The delegation also includes private sector participants.
Overseas missions are likewise particularly important as they
allow Philippine mission members to personally sit down with
potential foreign investors and discuss details of investment
opportunities in the country.
Missions which have yet to be organized by DOT are largely
dependent on the overseas offices to generate critical numbers
and interesting mix of potential investors in their area in order
to enhance participation from the local private sector.
While the overseas offices are working on the list of foreign
participants, DOT Manila consequently invites potential local
participants until confirmation from both sides are made.
As in missions conducted by other agencies, expenses shall be shouldered by the
participants themselves. The DOT overseas offices should give importance to the
matching of foreign and local participants.
The objective of these missions is to have at the end of the activity, successful talks and
signing of pertinent documents between the foreign and local participants. The DOT
main and overseas offices should be able to closely monitor the progress of these
negotiations until full realization of projects.
(Annex U contains a guide on how to hold such missions while Annex V refers to a
sample of the mission brochure)
V. Investment Assistance and Priming Activities
A basic function of the IPU is addressing and priming inquiries/requests for assistance.
Inquiries are normally done through mail (post and electronic), by phone or by personal
appearance at the office.
The Inquiry/Request for Assistance Form (Annex W) is
used to provide specific information to enable the
assisting officer to appropriately address the requirements.
The form will be available at the InvestTourism webpage
as an on-line service.
Priming activities include:
 Follow-up correspondence on inquiries – a month or two after receipt of an
inquiry, follow-up letters should be sent to monitor progress of interest. They are
asked if additional materials are necessary to help facilitate investment plans or
for clarificatory purposes.
 Working on leads sent by overseas offices – through referrals made by the
overseas offices or other offices with foreign branches, the nature of the query
may be transformed into an investment concern by feeding materials which would
work to that effect.
 Networking with mainstream tourism project developers – targeted are the big
property developers with experience in tourism projects. As foreign companies
may be seeking mergers with local outfits for their planned projects, the big
developers would be appropriate business partners with their track record, stable
assets and market intelligence as strong antes.
 Environmental scanning of recent hotel developments worldwide and subsequent
correspondence with these groups for possible expansion plans to the Philippines
– through business and travel journals, news on current take-overs, expansion
plans and new acquisitions serve as leads to tap these groups. Letters are sent
these hotel chains to entice them to include the Philippines in their investment
plans. Enclosures include the Investment Opportunities brochure, latest visitor
statistics and issues of the Tourism Investment Updates bulletin which feature up-
to-date hotel developments in the country.
VI. Capability Building
Tourism Investment Promotion seminars are available to the any employee of the DOT
who wishes to contribute to the over-all investment promotion effort. The Foreign
Service Institute (FSI) of the Department of Foreign Affairs (DFA) has traditionally
invited the DOT-IPU to do a presentation on tourism investment promotion as part of
their Pre-Departure Orientation Seminar (PDOS) for to-be-deployed foreign service
officers (FSOs). A module on investment promotion is likewise included in the Tourism
Capability Building Seminar for Local Government Units.
Topics include the following:






Investment Laws and Incentives
Investment Promotion Activities
Financing Tourism Projects
Raising Investment-Readiness Levels
Creation of an Investment Promotion Center
The Need for Local Fiscal and Non-Fiscal
Incentives
 Legal Issues and Aspects of Tourism Investments
VII. Market Intelligence
It is important to build databases and baseline data on areas of jurisdiction/operation of
tourism offices focusing on but not limited to the following:
1. Market size – outbound travel, profiles, preferred areas of
destination, type of tourism products
2. Growth potential (trends, projections)
3. Economic Factors – balance of payments, consumer income,
purchasing power, employment levels, GNP, demography
4. Socio-political factors
5. Travel patterns (seasonality, etc.) and preferences
6. Host government policies
7. Cultural/religious factors
8. The Philippines’ present market share (visitor arrivals, investments)
9. Current hotel/resort developments in the area and acquisitions offshore
10. Hotel, resort chain operators
11. Tour wholesalers
12. Big companies including non-tourism related outfits
13. Embassies and their trade or business development officers
14. Trade and investment policies in the area
15. Air, sea linkages to RP
16. Competitors’ marketing methods and advantages
VIII. Conduct of Investment Fora and Clinics
Investment fora, seminars and symposia shall be conducted jointly by the DOT-IPU and
the regional offices in selected key cities and destinations in the country. The general
idea is to bring together potential local and foreign investors and partners to a forum
wherein investment opportunities in the local tourism industry can be presented. The
forum will be a combination of project presentations and lectures by acknowledged
experts in the industry, and business matching sessions in between.
Standard lectures should include the following:
 Trends in the Philippine Tourism Industry (including statistics on visitor arrivals,
visitor receipts and other relevant information)
 The 20-year Philippine Tourism Master Plan/Regional TMPs/Area-Specific Plans
as applicable
 Investment Opportunities in the Tourism Industry (including incentives on
priority activities identified in the IPP)
 Investment promotions and marketing
 Financing investment projects
 Legal issues and aspects of tourism investments
 Prospects in specific segments of the tourism industry, (eg. theme parks,
ecotourism, golf, dive tourism, etc.)
 Issues and Concerns
The business matching sessions, on the other hand, are designed to allow the participants
to interact with each other and arrive at a joint venture arrangement or consummated
transaction.
Targeted participants are the following:
-
Landowners
Hotel and resort owners and operators
Professional advisors (lawyers, brokers, accountants, etc.)
Investors, financiers and developers
Local government executives
Other prime movers in the tourism sector
(See Annex X as reference on the conduct of tourism investment fora/clinics)
IX. Conduct of Tourism Investment Presentations
Aside from the presentations made for investment missions, and other forms of fora, the
office also receives requests from other groups such as tourism industry associations,
tourism schools and other sectors.
The standard lectures given before missions and fora are
applicable with minor variations as to specific needs of the
audience.
(See Annex Y for a sample of the standard tourism
investment presentation)