Muller Martini Marketing AG
Press Release
Date
No.
Number of characters
Contact
06/06.2014
PI 1860
3376
Muller Martini Marketing AG
Untere Brühlstrasse 13, 4800 Zofingen, Switzerland
Tel. +41 (0)62 745 45 75, Fax +41 (0)62 751 55 50
info@mullermartini.com, www.mullermartini.com
Innovative Product Ideas with Thread Sewing
TWE¦ƎNMC from Muller Martini Makes Softcover
Products More Attractive
Thanks to the TWE¦ƎNMC option, shorter folded signatures can now also be
stitched in a book block using the Ventura MC book sewing machine.
Businesses need to stand out in the market with attractive print products,
from creative catalogs with open thread sewing for perfect layflat behavior
or high-quality softcover books with shorter centered signatures or
foldouts.
Muller Martini's Ventura MC is the world’s first book sewing machine that is capable of
stitching products featuring signatures in different sizes and positions directly in the book
block, thanks to the new TWE¦ƎNMC option. State-of-the-art servo technology makes it
possible for the “tweens” to differ both in length and width and to be placed in different
positions in the book block.
Compact Book Blocks with Short Thread Ends
The Ventura MC is highly efficient as it can stitch without the need for a blind stitch. The book
blocks produced using this method have short thread ends, which is especially beneficial for
the finishing process in the softcover segment. Thanks to the heat sealed thread loop, the
deep stitched book blocks from the Ventura keep their compact form.
“Softcover products produced using the Ventura MC are of especially high quality,” says
Jürgen Noll, Managing Director of Muller Martini Book Technology GmbH. “They are
therefore particularly suited to high-quality catalogs and brochures with striking shorter
signatures, photo or art books, and softcover textbooks designed to convey knowledge in a
more interesting way.” In addition, further product ideas arise from the possibility of stitching
in signatures with different fold types, such as a double-parallel fold or a zigzag gatefold.
Noll adds: “Thanks to motion control drive design, the lug chain adjusts independently to the
different sizes and the tweens can be processed entirely automatically.”
Attractive Softcover Products
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Muller Martini Marketing AG
What used to be a process requiring elaborate, time-consuming manual work can today be
automated with a far quicker production method, meaning that attractive print products can
be offered to end customers at more competitive prices.
That is why the Mönch bookbindery in the east German city of Leipzig decided to invest in a
Ventura MC book sewing machine from Muller Martini featuring the TWE¦ƎNMC option. “Our
regular customers, in particular, are interested in the new options with tweens,” says
company owner André Mönch. “We’ve recently received some jobs again for the Ventura MC
with the TWE¦ƎNMC option, mainly softcover, and all for art publications with runs of up to
1,000 copies.”
Ready for Offset and Digital, and Easy to Retrofit
André Mönch is confident that demand for attractive thread-sewn print products with shorter
folded signatures, integrated foils, transparent paper and various different fold types will
increase, not least because of the growing popularity of the digital segment. The Ventura MC
book sewing machine is designed for both offset and digital.
Image captions
PI_1860 Tweens.jpg
Tweens, which are shorter folded signatures in thread-sewn book blocks, can be
variably positioned and provide high added value for both softcover and hardcover
products.
PI_1860 Produkt.jpg
World Premiere: The Ventura MC from Muller Martini is the first book sewing machine
than can stitch in signatures of different sizes with accurate positioning.
Please send a sample copy of the publication to:
Muller Martini Marketing AG
Documentation/Information
Untere Brühlstrasse 13
4800 Zofingen, Switzerland
www.mullermartini.com