TOURage Good Practice for Senior tourism
HEALTH AND WELLBEING
Good Practice
1 Title of the practice
Tropical Tourism Program
2 Location (country, region/municipality)
Spain, Granada, Almuñecar
3 Contact information
Granada County Council. Avenida del Sur, 18014 Granada. info@dipgra.es
4 Other interesting information (website, documents with www link: reports, presentations,
events etc.)
Report at the local newspaper: http://www.ideal.es/granada/v/20110208/costa/turismomayores-deja-costa-20110208.html
Information about the place: http://www.turismotropical.com/
5 Details of the practice
5.1 Origin (organization etc.)
Granada County Council designed “Tropical Tourism” program with the objective of promoting
the leisure time and the autonomy of elderly people. A specific hotel has been chosen: near to the
beach, adapted to people with reduced mobility, comfortable, etc.
The second objective of the program is to improve the neighborhood.
The activity also includes animation shows during the nights and other activities.
5.2 Timescale (implementation period, continuous + starting time)
Eight months per year (January – May / October – December)
Four days stay.
5.3 Financing (budget, sources)
The financial line of the Province Government. The local government has to pay the traveling
expenses and a fix amount for each person (depend on the number of inhabitants of the town, for
example, 500 inhabitants, 3€ per person, 10000 inhabitants, 20€ per person). Each person has to
pay 100€ for the holidays.
5.4 Legal Framework (if applicable)
Not specific legal framework.
5.5 Bodies involved in implementation, partners
The Province Government. Local government. Private agents (Tropical Tourism Apartment).
5.6 Target groups, beneficiaries
The program is aimed to all elderly people, over 65 years old and also to people with reduced
mobility. The application has been submitted by the local government (municipality).
Maximum group size: 60 members. Towns with less than 20000 inhabitants have priority.
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TOURage Good Practice for Senior tourism
HEALTH AND WELLBEING
6 Precise theme/issues tackled by the practice (problems/challenges/why this project?)
The province government provides funding to cover an important amount of the total cost. Now a
day the activity financing is the main problem because of the currently economic situation of the
country. To keep running this initiative the government should reach an agreement involving
private agents and private founds.
7 Objectives of the practice
The “Tropical Tourism” program is focused on promoting the leisure time and the autonomy of
elderly people. A specific apart hotel has been chosen: near to the beach, adapted to people with
reduced mobility, comfortable, etc.
This action also contributes to the socio economic development of the area.
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Connection to developing ageing tourism
The private accommodation Turismo Tropical, apart hotel of Almuñecar. Other ageing tourism is
involved in the program. During the holidays travel agencies offers optional trips and excursion to
different places of the local area. The costs of these trips are paid by the visitors.
9 Evaluation (demonstrated results: indicators, success factors, difficulties, lessons learned)
19 direct jobs / 350.000 € economic impact / 600.000 € indirect cost (transports, etc). The 90
percent of the total amount remains in Almuñecar.
The satisfaction Forms filled out by customers shows that the main problem is the short duration
of the stay, only three days.
10 Transferability of the practices (to other country, region, municipality: is it
transferable? already transferred? possible constrains and possible success factors to
be taken into account?)
It is an easy way to offer pleasure activities to elderly people. The success of the program is
basically sustained in the quality of the place chosen and the additional touristic offer. The
Tropical Coast of Granada has these qualities. It is also necessary to identify an accommodation
with the right conditions to this kind of public.
It is also very import to reach an agreement with the local government.
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