Business Review
The BID was established in 2014, and since April has been working hard to help drive and
develop the economic prosperity for Kendal in partnership with other stakeholders.
2014 for us has been about trying new things and working collaboratively with other
stakeholders, both for events and schemes for 2014, but also for planning for a sustainable
future.
2015 will see some flesh go onto the bones of projects that have been bubbling away in the
back ground such as customer profiling, developing more parking schemes, utilising
technologies, marketing Kendal jointly and growing our festivals and activities.
Below are a few questions, please give us your views so that we can both learn lessons but
also take on board your feedback.
Business Name
(optional)
Overall how was trade in 2014 vs 2013?
Overall how have you found footfall in 2014
vs 2013?
In general by how much do festivals add
footfall and commercial activity to your
business?
Do you feel that internet shopping is affecting
your business?
Do you have your own Web site?
Is it transactional?
Please provide us with your web/ twitter/
email address so we can update our records.
If you trade on a Sunday how did the parking
all day for £1.20 on Sunday in October and
November affect you?
Do you have any ideas that you would like to
see the BID implement in 2015 that you think
would help trade? (For example marketing
ideas, festival ideas, competitions, bus
services etc)
Business type
Do you have a loyalty scheme/ reward
scheme?
How do you think Kendal BID could support
the evening economy?
Do you collect customer data?
When was the last time you reviewed your
business tangible costs? (Telephone/ utilities
etc)
Would business training be something you
would be interest in? (i.e HR, Driving sales,
Customer service, Visual merchandising
training and social media)
Do you use Social media to market your
business?
Do you follow Kendal BID on Social Media?
Do you follow Kendalmintplus on social
Media?
How do you travel to work?
How do you feel about the outlook for
business in 2015?
Thank you for your time, please return this to Sarah Williams on
Sarah@kendalbid.co.uk
PLEASE HOLD 4TH MARCH IN YOUR DIARY FOR A BUSINESS GET TOGETHER- BEHIND THE
SCENES WE HAVE BEEN WORKING REALLY HARD AND WELCOME AND NEED YOUR OPINION.
PLEASE HELP BY COMING AND FINDING OUT ALL ABOUT IT.
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