Kendal BID is a partnership between Kendal’s businesses, the local authority and other organisations, working together to improve the trading
environment of Kendal, to make it a more pleasant place to live, work, invest and visit. Driven by the private sector we are committed to providing new
and additional activity to complement what is already going on; our board of directors are volunteer representatives from Kendal businesses and meet
regularly to discuss the way forward under the agreed priorities.
AGREED PRIORITIES (4C’S):
1- CONFIDENT: Marketing and Promotion- help provide Kendal with an identity through for example consumer focussed materials, social media or
events (please see appendices 3). The objective for a CONFIDENT Kendal is to market and promote Kendal as a centre for retail, leisure and tourism,
including better use of a digital and mobile technologies, and extending cultural activities, festivals and events to raise the profile of the town
regionally and nationally.
2- CLEAN: Providing a clean, safe and attractive environment- getting people to have more pride in Kendal town with the objective of investing time
and resources where it is needed to enhance its appearance and ensure an attractive and welcoming environment for all.
3- CONVENIENT: Convenient and accessible for all- helping make Kendal easier and more affordable to park in either through car parking initiatives
or other modes of transport.
4- COMPETITIVE: Enterprising and Competitive- making Kendal adapt to local and visitor expectations whilst still keeping its heritage and culture
through investment in people and businesses, positively encouraging entrepreneurial ship.
We are also committed to making everything we do transparent to everyone who pays the levy and regular updates can be seen on the website.
This document provides guidelines for all requests for funding and specifically festivals and events. Applications will be considered on their own merits
and will be dealt with on an individual basis but the justification for all funding must be transparent and consistent throughout, fitting in with our overall
vision.
Visit us at www.kendalBID.co.uk or tweet us @Kendalbid
Working for a Confident,
Clean, Convenient and Competitive Kendal
OUR VISION
“Our Kendal is a place where people want to come to live, work, visit and shop, have a good time and come back again. It is the most attractive
and diverse town in the North of England”
From the moment someone sees the Kendal sign, they should know they are going to have an unforgettable experience either through shopping,
visiting our wonderful unique attractions and landscape or simply enjoying it as a place to work.
Our businesses continue to thrive and expand, offering greater choices for all.
Kendal, gateway to the Lake District and The National Park, is diverse in all its experiences from its cobbled streets and intimate yards to the
beautiful picturesque river walks and parks. We are renowned for our independent and multiple shops, a culture of entertainment and relaxation
through our successful and established program of festivals and activities, and a diverse range of professional services.
It is easy to park your car, catch a bus, cycle safely or walk into Kendal and the streets are clean, everyone works together to ensure that Kendal
is unforgettable and that everyone wants to keep coming back again”
Visit us at www.kendalBID.co.uk or tweet us @Kendalbid
Working for a Confident,
Clean, Convenient and Competitive Kendal
GUIDELINES
Any request for financial support must meet the following criteria;
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BID monies must add value rather than be a gap fill for missing funding
All requests must be able to fit into at least one of our overall priorities outlined as the four C’s, showing a wider benefit to the BID area.
All projects must be able to communicate our marketing ‘messages’ and will need to work with BID to ensure that this happens
Only requests done in the correct format will be accepted
All decisions by the board are final
All project benefits to the Kendal BID area must be measurable
Projects should be for eligible activities onlyi.
VAT can only be included if it cannot be recovered by the applicant
BID monies will only be given if value for money is shown for example 3 quotes must be provided for any work over £150.
All applications must have a champion from the private sector and from the BID area
All applications should in the first instance be made to the BID manager and in the correct format. The BID manager are encouraged to discuss
their application with the BID Manager.
12- A maximum of 40% of the total activity/ product or £5000 whichever is the lesser can be applied for. Activity/ product is defined as the element
that you are requesting funding for. In exceptional circumstances the Board has the right to decide if more can be offered.
13- A minimum of 80% of the activity/ project must take place within the BID zone.
Visit us at www.kendalBID.co.uk or tweet us @Kendalbid
Working for a Confident,
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PRIORITIES
Priority will be given to applications that have the following;
1- Match funding, in kind contributions will be considered as such
2- Proven partnerships within the BID area (private or public sector)
3- Where commercially and operationally viable priority will be given to those applications that have engaged with BID businesses for any quoted
services/ products.
4- Proven to be challenging and innovative(it will be up to the applicant to provide information on this area- you can use a separate piece of paper)
5- Unique or being experienced in Kendal for the first time
6- Provide additional proven benefits over and above the KPI’s (see appendices *)
SOME QUESTIONS ARE WEIGHTED IN IMPORTANCE;
3
CRITICAL
2
VERY IMPORTANT
1
IMPORTANT
WHEN THE BOARD IS DECIDING ON FUNDING PROJECTS THEY WILL LOOK AT HOW YOU SCORE ON THESE QUESTIONS AND THIS WILL FORM THE
BASIS OF THE DECISION.
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Working for a Confident,
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APPLICATION FORM FOR SUPPORT FROM KENDALBID
1.Name of Business
2. Contact Name
3.Contact Address
Postcode
4. Day Time - Tel Number
5. Email Address
6. Website/ Twitter
7. Description of a new project or
specific activity.
8. How will this add value to the
BID Area and Businesses? (think
about our 4 C’s and explain how
they fit into a least 1 of them)
Weighting 3
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Working for a Confident,
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9. How will you prove it has
added value? Explain what you
hope to achieve and how you will
show it has happened. The BID
process is measured on certain
KPI’sii please refer to these. You
will be asked to provide this
information as a condition of
support. You do not need to meet
all KPI’s as not all may be
achievable through your project
but we expect that you will be
able to achieve at least 1.
Weighting 2
10. When and Where will the
project take place?
11. Is it a New Event/project or
activity or linked to a special
event/activity already happening
in Kendal BID area?
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Who will this project be aimed at
(specific business sector and/or
public)
Weighting 1
12. The BID board has identified a
number of key ‘messages’ it
wishes to portray, please explain
how you will push these key
messagesiii (this will probably be
in your marketing materials or
another innovative way). You will
be expected to show these
before going to print for
authorisation from the BID board
as a condition of support.
Weighting 2
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Working for a Confident,
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13. If you were not awarded the
full amount you were looking for
what would the impact be on
your project?
14. Please indicate who your
support business from the BID
area is (please provide all contact
details) .
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15. Who will manage the project
and how will it be managed?
Weighting 2
16. FINANCIAL INFORMATION
16a Please tell us about any
matched funding confirmed and
separately hope to have
confirmed. Including named
partners, value and activity (are
the activities the same thing or
different elements). Please also
indicate your contribution and for
what activity. The more
information you provide here will
help speed up the process.
Please also indicate the total
costs of the individual activities
you have funding for and explain
CONFIRMED
FROM
VALUE
ACTIVITY
VALUE
ACTIVITY
UNCONFIRMED
FROM
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if there are any short falls how
you will mitigate the shortfall.
This is to establish if you have a
viable project. Please use a
separate piece of paper if you
need to add further detail,
however it must be in bullet
format only.
COSTS
ACTIVITY
TOTAL COST
16b
BID Contribution (please detail
exactly which activities the BID
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Funding will be used for wholly or
in part )
16c
VAT (INC)
VAT (EXC)
Please indicate your total costs (if
you have had to get quotes under
GUIDELINE 11 please attach these
with your application)
Declaration on behalf of the organisation, group or company. I confirm that:





The information on this form is correct.
The funding for the project will be confirmed before commencement, or adjustments made and the budget resubmitted to BID for approval.
That any form of licence or other approval for this project has been received or will be prior to the commencement of this project eg Musical
entertainment licence, permission to use a public space and completion of a contingent Risk Assessment Form and any method statements
That the necessary public liability insurance etc will be in place prior to commencement of the project
Audited Accounts of the event will be held and made available on request.
Signed_________________________________
Print Name_______________________________
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(The signatory must be the main contact for the project)
Position within Organisation, Group or Company ________________________________________
Date ___________________________________
Please return this Initial Application Form for funding –
To: The KENDALBID Manager c/o Beales, Finkle Street, Kendal LA9 4AB Email: sarah@kendalbid.co.uk
The BID Manager will contact you directly if we require any further information. It will then be forwarded to the Board for consideration and you
will be contacted within 14 working days. The Board meets on the 2nd Wednesday of the month. If you are successful we will forward a
declaration and acceptance form plus a request for bank details.
i
Please refer to NON ELIGIBLE ACTIVITIES appendices PAGE 1
Please refer to the KPI’s attached appendices PAGE 2
iii
Please refer to the KEY MESSAGES appendices PAGE 3
ii
Visit us at www.kendalBID.co.uk or tweet us @Kendalbid
Working for a Confident,
Clean, Convenient and Competitive Kendal