Business Plan 2014/2015
Last update: 4th February, 2014
Executive Summary
Buckingham Tennis Club (BTC) is set in a delightful location in Chandos Park in the heart of Buckingham. It was
originally set up in 1936 with grass courts, and has been run continuously by volunteers on behalf of the Town
Council since then for the benefit of the community.
BTC has 146 members with just under half of them juniors and current income is about £9,450 pa. The current
finances are very marginal with the club having to pay for all maintenance and also an annual £750 contribution
to the Town Council. Although we currently have £30K in the bank, major investment will be required in the next
2-5 years to pay for re-laying of courts, new fencing and fixing the club-house roof. We can only afford annual
cleaning of the courts when they should be done at least twice and this is causing ongoing falls.
BTC is limited by its location with no room to expand the number of courts or flood-lighting of the third court in
Chandos Park. Buckingham continues to grow as a town and the current facility provides poor provision for a
town of nearly 13,000 people. Some local villages have better facilities for populations of less than 2,000 people.
However, a new committee took on the running of the club during 2013 and we are keen to exploit funding and
political opportunities to achieve the following growth objectives below.
Mission: to get more people, playing more tennis, more often.
Vision: Our 2014 Objectives
No
1.
Objective
Appoint new coach and agree growth objectives
Who
Club
2.
Do a Members Survey to find out what members want (also skills to contribute to club)
Club
3.
Resolve the Lease with the Town Council
HB / RH
4.
Review Club Nights (are members happy with the current format?)
Club
5.
Roll out Schools Satellite Programme to local senior schools (Royal Latin, Buckingham
Secondary)
Coach
6.
Deliver coaching of juniors to two secondary and three primary schools (total: 100
children)
Coach
7.
Start up some “rusty rackets” sessions aimed at mature seniors (age 35 – 55)
Coach
8.
Train two school general sports coaches up to LTA Level 1
Coach
9.
Work with LTA to deliver two “Competition Organisers Courses” to School Sixth
Formers
Work with LTA to deliver two “Leaders Courses” to School Sixth Formers
Coach
11.
Kick off fund-raising programme to raise money for the club (re-lay of courts and floodlighting at RLS)
Club
12.
Deliver acrylic coating/polyurethane binding of courts in Chandos Park in 2014
Club
13.
Grow adult and junior membership to 90 and 100 respectively
14.
New fencing in Chandos Park in 2014
Club &
Coach
Club
15.
New coach to attend committee meetings and provide monthly updates
16.
Create a Junior Committee and Junior Captains
17.
Run a series of Open Days (to cover LTA Great Tennis Weekends)
10.
Coach
Club &
Coach
Club &
Coach
Club &
Coach
2015 Objectives
No
1.
Objective
Continue to roll-out Schools Satellite Programme
Who
Coach
2.
Deliver tournaments and inter-schools fixtures via Schools Satellite Programme
3.
Continue fund-raising programme targeting LTA, Bucks Sport, Section 106 Funding etc
Coach &
Club
Club
4.
Deliver flood-lighting at RLS and sign agreement for regular evening use by adult club
members
Club
5.
Grow adult and junior membership to 100 and 150 respectively
6.
Research pros and cons of going for LTA Club Mark Status
Coach &
club
Club
7.
Continue to grow club membership
Financials
Revenues
Costs
2013
£9,450
£5,950
Coach &
club
2014
£11,000
£20,000
2015
£12,600
£20,000
We have got savings in the bank to fund our investments in courts for the next two years.
Membership Targets
Adults
Juniors
2013
80
60
Buckingham Tennis Club Business Plan
2014
90
100
2015
100
150
Page
2
Pricing Strategy
Increase fees membership in line with annual inflation.
Provision of Service
See Coaching Services Agreement and Constitution.
Ongoing review of relationship with Buckingham Town Council
Adult Participation (14+ years)
This is an LTA KPI and can be measured via our club membership levels and also usage and number of players
accessing sessions/coaching/club nights.
Regularly Competing Juniors (RCJs)
Part of the new coach’s role should be to send regular competition results to the LTA to ensure our club is
recognised on the RCJ leaderboard. Janice Roach (Tennis Service Assistant for Bucks) can help us with this.
Regularly Competing Adults (RCAs)
Work with LTA to agree how to measure this via local leagues. (this is another KPI for the LTA)
Marketing Strategy
Work in partnership with new coach to promote our club and services to local community
Develop partnerships with local primary schools with initial free taster sessions followed by coaching
Develop partnerships with local companies to sponsor competitions
Develop ongoing relationship with LTA, Buckingham Town Council, AVDC and Bucks County Council
Develop and deliver social media strategy to attract the younger generation.
Communications Strategy
Regular newsletter to the club members
Regular news reports into local paper
Develop intranet
Develop online court-booking system with online payments via website
Health and Safety
Ensure BTC is compliant with current and ongoing Health & Safety legislation so that the Committee as guardians
of the club are not liable for any accidents or injury.
Buckingham Tennis Club Business Plan
Page
3