Enrollment Management, Registrar, Admission: Core Competencies and Core Proficiencies
(DRAFT 3/14/14)
Core Competencies: For Enrollment Management, Registrar and Admissions:
1. Interpretation and Application of Institutional Data - Understanding of the Institutional Demography,
demographic in the context of what impact the data has on the Strategic Enrollment goals of the institution. To
be able to interpret and apply the data for the purposes of short term and long range planning and strategizing.
2. Holistic and Systemic Analysis - Employs the ability to view the Institutional culture, holistically and systemically.
Has a working knowledge and understanding of applications of systemic thinking principles the academic and
service mission, goals and values.
3. Leadership Management - Ability to identify the functions and business processes necessary to operate an
office, develop an operating budget, and build a professional staff to conduct the activities of the office. Ability
to identify utilization and operationalize customer and student services best practices.
4. Problem solving - Employs an analytical and creative approach to address problems, while drawing on individual
& collective skills, knowledge & experience.
5. Collaborative decision maker, consensus builder - Ability to facilitate the processes needed to facilitate
stakeholders involvement, through the stages of collective and affective solutions.
6. Change Management - ???
7. Student Engagement Centered - ???
8. Professional Integrity - ???
9. Strong Interpersonal Abilities - ???
10. Technologically Knowledgeable - ???
Enrollment Management Core Proficiencies (DRAFT 3/14/14)
Enrollment Management Core Proficiencies:

Develop, articulate and implement a comprehensive strategic enrollment management plan that aligns with the
institution’s strategic initiatives ensuring a strong link between student demand, institution-wide priorities, and
financial planning.

Provide high quality, student-oriented financial aid and enrollment services by developing and implementing
efficient, effective, and integrated policies, procedures and systems.

Develop and maintain strong, collaborative and facilitative relationships with Stakeholders across the institution;
work collaboratively with the academic and student affairs leadership, faculty, and others to develop and
implement short- and long-term enrollment plans including outreach to potential students, program marketing, and
student satisfaction.

Contribute to the development and implementation of the institution’s comprehensive strategic enrollment
processes including market research and segmentation; performance marketing; promotional strategies;
recruitment tactics; admission practices; and enrollment advising to meet the institution’s enrollment goals.

Continue to maintain or increase enrollments in specific academic programs, branches, and online; geographic
diversity; socio-economic and racial/ethnic diversity; and, other student populations in support of the institution’s
mission and strategic initiatives.

Establish strategic direction and enrollment priorities and goals for the overall strategic enrollment management
unit in support of the institution mission and strategic initiatives.

Make data-informed proposals and decisions, and link budgets and expenditures to measurable outcomes while
seeking both standard and creative ways to achieve enrollment goals.

Work with institutional leadership to envision and strengthen an admissions process that fosters and values a
culture of openness, diversity, and inclusion.

Utilize technology and innovation to enhance enrollment management processes and services, thereby improving
the experience of the educational life cycle of students at the institution.

Work collaboratively with institutional research in order to effectively analyze and produce the institution’s
enrollment and retention data, and create action plans based on trend analysis, as appropriate.

Ensure compliance with federal and state laws, institutional regulations and guidelines, and external reporting
requirements.

Recommend and implement strategies for improving institution and department policies, practices, budget
forecasting, and communications to increase efficiency and access to services.
Admissions Core Proficiencies (DRAFT 3/14/14)
Admissions Core proficiencies:

Analyze the enrollment landscape for your institution and develop a recruitment plan to help reach your
enrollment goals. This includes utilizing search tools to develop a prospect base (such as PSAT and AP),
conducting outreach visits to high schools and community colleges, selecting appropriate recruitment fairs both
in and out of state- including international, and identifying opportunities to deploy students, faculty, alumni and
other potential recruiters.

Develop marketing material to promote the institution and its programs. This could include general search
pieces, viewbooks, program and department information in both hard copy and web formats.

Create a communications plan that provides prospective students with appropriate messages at specific points
in the admissions decision cycle. Collaborate with other departments and academic units to insure a consistent
flow of communications from the point of inquiry through arrival on campus and registration.

Understand social media and develop strategies to integrate it into your recruitment and communications plan.

Develop speeches and presentations that highlight your institution and encourage students to enroll. These
should include a variety of formats that can be delivered to students, parents, counselors, and others, from
individual and small group settings to large assemblies.
Evaluate the staffing structure of the Admissions office and identify the optimal configuration to complete
necessary tasks and meet the enrollment goals of the institution.


Research and evaluate emerging technologies in the admissions field and, in collaboration with other enrollment
units and IT, develop strategies to implement and deploy solutions that improve business processes and student
satisfaction.

Develop reports to help inform faculty and administration of progress toward achieving enrollment goals.
Registrar Core Proficiencies (3/18/14
Registrar Core Proficiencies:

Ability to work effectively with complex administrative software systems, analyze and interpret data, and
prepare useable information and reports for various campus constituencies

Strong working knowledge of state and federal compliance mandates and proven leadership in FERPA
compliance, training of staff and faculty, and of best practices related to student records

Demonstrated professional achievement working with records and academic policy enforcement, managing
projects, and overseeing complex operations

Understanding of data systems and experience identifying and promoting linkages among client services,
operational requirements, and information management systems

Student record-keeping services with a pronounced emphasis on academic perspectives, practices, needs, and
compliance

Strong communication skills, verbal and written, with wide variety of constituents

Service as a resource person and recommend solutions to specific problems for administrators and university
offices across the campus

Ability to evaluate the effectiveness of specific functional operations, recommends organizational changes, and
provide documentation and training to the campus community

Experienced and competent manager who is willing and able to create and sustain a collegial, collaborative
environment where people are treated fairly, ethically, and professionally

Professionalism, supervisory experience, leadership abilities, highly-developed organization skills, excellent
interpersonal skills, and commitment to on-time project completion and change management