Phone: 208.991.3463 Fax: 866.516.9298
E-Mail: info@getfoundfirst.com Web: http://www.getfoundfirst.com
Checklist: Initial Adwords Remarketing Setup
☐Create a Google Analytics account and link it to your Adwords
account (if you haven’t already)
☐Create a Google Tag Manager Account (GTM)
☐In GTM create a Google Adwords Conversion Tracking tag
☐In GTM create a Google Analytics Tag (with Display Advertiser
Support)
☐Create remarketing audiences in Analytics
☐If using remarketing audiences for search campaigns- create these in
Adwords (with this feature you can only use audiences created in Adwords)
☐Create a remarketing campaign (or campaigns)
☐Launch campaigns