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COSAMB
National Council of State Agricultural Marketing Boards
New Delhi
www.cosamb.org
COSAMB E-NEWS-Nov-Dec-12 Edition-12
Events:
International Conference
On “Wholesale Markets
Global Opportunities and
Innovations 20-21st Nov-12
at Chandigarh, India
Punjab State Agricultural Marketing Board is to host International Conference on
“Wholesale Markets-Global Opportunities and Innovations” which is being organized by
National Council of State Agricultural Marketing Boards in collaboration with World
Union of Wholesale Markets (WUWM), The Hauge, Netherlands and National Institute
of Agricultural Marketing, (NIAM), Jaipur.
Focus of conference will remain on issues related to new innovations in market
planning and designing, IT and equipments, wholesale and retail market linkages, as
well as effective management of waste, insurance and disaster on the markets.
Representatives from WUWM which includes its Chairman, Secretary General,
three Regional Chairmen and other prominent members from UK, USA, Denamark,
Spain, France, Holland, Germany, China and South Korea are expected to participate
as well as prominent personalities and experts in the subject from India will also present
their views.
It will be a big conference exchanging international opinion and ideas among the
agriculture marketing professional, market operators, market functionaries, and decision
makers with ultimate aim to compete the Indian produce in the world market in a big
way.
All are requested to participate in this conference for exchange of international
views on wholesale/retail markets for betterment of agricultural produce marketing.
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NOIDA-FLOWER AUCTION CENTRE-CUM-WHOLESALE MARKET
Promoted by:
UP State Agricultural Marketing Board
Indian floriculture has been on the ascending growth path. The production area
has more than doubled during the last ten years and the production of both the loose
flowers and the cut flowers have been growing at 15% to 20% per year. Exports of
floriculture products from the country have also registered phenomenal growth of 500%
during the period. Commercial floriculture emerging as a viable agribusiness option has
brought to focus the necessity for providing support mechanisms for releasing the true
potential of the sector. An important key in the floriculture value chain is the availability
of suitable marketing infrastructure for this highly perishable produce.
Uttar Pradesh among the largest states in the country, has been an important
horticulture state. In floriculture sector, with a production base of around 8,500 hectares,
producing 12,500 MT of loose flowers and more than 375 million cut flowers (2007-08),
and not counted among the major producing states, UP still plays a significant role in
driving the domestic market’s growth. The domestic market estimated to be worth about
Rs.1000 crore annually, with annual growth of 20% is mainly concentrated at Delhi
National Capital Region (NCR). This market receives its supplies from all over the
country, but primilarily from the adjoining states of UP, Punjab, Haryana, Himachal
Pradesh, J&K, Uttrakhand, and Rajasthan. While the market receives a wide range of
flowers from across the country, the year round supplies of gladiolus and tuberoses
(mainly from UP) influence the market growth significantly.
UP Rajya Krishi Utpadan Mandi Parisad (UPRKUMP) in its continued endeavor a
to strengthen the state’s agriculture marketing infrastructure, has established a
“Flower Auction Centre-Cum-Wholesale Market” at Sector 88, Noida. UPRKUMP
expects this facility to be an important instrument for promoting the trade of flowers and
plants in the country. This centre will work as a national market place, offering the
traders, a virtually complete range of floriculture products on a single site, and the
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producers (growers/farmers), a large platform to realize the true price for their quality
produce.
The Noida Flower Auction Centre-Cum-Wholesale Market has been
established over an area of 8 acres on a 30 acre premium location site on state
highway. The market is conveniently located and is being connected with the Delhi
Airport, Railway Stations at Delhi Main, New Delhi and Hazrat Nizamudin and
Anand Vihar ISBT, to facilitate produce transfer and arrivals. The modern, state-of-the
art facility, established at a cost of about Rs.40 crores, partly funded by the National
Horticulture Mission (Ministry of Agriculture, GOI) and Agriculture and Processed Food
Products Export Development Authority (APEDA) (Ministry of Commerce, GOI)
includes:
a. International standard Flower Auction Centre, based on ‘Dutch Auction Clock’
system with two clocks; 150 seat bidding hall, with computerized bidding
terminals; thee (3) walk in cold stores to accommodate 4 lacs flowers, preserving
the freshness of the unsold produce; large receiving, processing and distribution
areas; and modern trolleys and crates for handling the produce before and after
the sale.
b. Wholesale shops of Category ‘B’ 10 number of 36 sq.m. (6X6m) size; and
category ‘C’ 64 number of 18 sq.m. (6X3m) size.
c. Kiosks: Five number, each with four separate windows for sale of floriculture
accessories.
d. Farmers’ Rest House to accommodate fifty (50) persons for short/overnight
stay.
e. Value Addition Centre built over an area of 1500 sq.m.
f. Cold stores in 750 sq.m. area.
g. Administrative Block in an area of nearly 2000 sq.m. to house the
administrative offices; bank with ATM facility; post office; communication centre
(ISD/STD/FAX/Photocopy/Cyber Café); and a cafeteria.
h. Round the clock power backup and security arrangements.
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More facilities are planned to be built as per demand in the large area available
for expansion.
The Noida Flower Auction Centre-cum-Wholesale Market is likely to
become the nucleus centre for marketing of floriculture products from across the
country in Delhi NCR. The centre is being linked for sourcing the supplies from
major production states of Karnataka, Maharastra, Tamil Nadu, West Bengal,
North East and Andhra Pradesh, besides the adjoining states of Northern India.
This largest organized market centre for floriculture products in the country is
ready for commissioning. All the shops have been allotted, with preference being
given for experience in floriculture business (trader, grower, grower’s
association). Several interactions have been organized with growers of major
producing states to link them with the market. Training on the working of the
auction clock has been provided to prospective buyers.

The Cosamb E-News Nov-Dec, 2012 Edition-12 is published by Cosamb.
For any type of query please contact S.S.Randhawa, Managing Director
National Council of State Agricultural Marketing Boards, New Delhi-110018
Contact md@cosamb.org Telephone Number: 011-64666772/73/74 Fax:011-28332947
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