VALUE ADDITION
IN
FLORICULTURE
DR. D.K.GUPTA
IIIM JAMMU
What is value addition
 To increase the profit value and consumer
attraction of an commodity.
 This can be done by changes in genetics
and by value added processing after
harvesting.
 This requires more time, labour and skill
than ordinarily seen in farming operations
 Identify a product that utililise local resource
and fulfill demanding gap in the market.
 Although a value-addition increase cost of
production, but careful planning of marketing
strategy significantly increases the net profit.
 A value- added marketing approach should be
to expand the market.
 Value addition gives high returns to the
grower and more acceptable quality to the
domestic and export market.
Why use value addition in Floriculture?
 Unstable prices in the market
 Changing consumer preferences
 Make more money by cutting out the
middleman
 Utilization of the waste item to make
some useful product
Concerns with value addition in
Floriculture
 Marketing of value-added product is critical
 If you can’t sell it, you won’t make money
 Complicating Legal and business restrictions
 Do homework before jumping in any
business
 Consultation of the experts in the field
CHALLENGES
 Technology for value added Products
 Knowledge for standards to be followed
 Availability of varieties as per market
preferences
 Synergy is must in the plan, and
approach of various agencies at various
levels in different functional areas i.e.,
research, finance, quality assurance &
certification
WAYS FOR VALUE-ADDITION
Value can be added by
 Grower ( selection of seeds, fields and care of
the crop )
 Processor ( selection of harvesting time, storage
and transportation system, utilization of waste
to get some additional products)
 Retailer
 Give your customers a reason to buy your
products
 Benefit is generally reaped by the one who
adds the value to the goods.
 Plant is propagated by the seeds Flowers are used to
make garlands, to decorate the religious places and
buildings and also used in wedding and other ceremonies
The commercial cultivation of flowers has become big
business in India. Flowers are in great demand for
decoration and as sources of essential oil.
In several states they are grown commercially in fields
and have been claimed to be more profitable than any
other crop.
Flowers are delicate and have a short shelf life.
Value-Addition
 The flowers is to be refrigerated and improved mode of
transportation is needed to increase the shelf life.
 Waxing of flowers with paraffin wax can also be used
to increase its shelf life.
The marigold flowers are generally thrown
out as wastages after their use as garlands
and decorative purposes.
These flowers can be collected and can be
processed on an important industrial scale as a
source of high value colorants (xanthophylls) for
application in the food industry
Crude flower extract is used mainly as an
ingredient of poultry feed to promote the
coloration of chicken skin and egg yolk
Marigold extracts can be used as
“nutraceuticals” and is an ingredient in many
products
commercialized
by
nutritional
companies.
Other uses of Marigold
As an ointment, Marigold is an excellent
cosmetic remedy for repairing minor damage
to the skin.
Merely looking at the Marigold plant can
improve the eyesight and lighten the mood.
Marigold is effective for the treatment of
skin problems, ulceration , piles etc.,
.
The cream of marigold flowers is used to treat
eczema, scars, cracked skin, rashes, inflammation
and viral infections.
The petals of flower are used to make an eye
wash.
 Both homoeopathy and conventional medicine
utilize marigold as a healing ointment for cuts.
 Marigold has antiseptic, anti fungal and
stimulant properties.
The flower can be made into a tea to heal
irritating and painful mouth ulcers and stomach
ulcers.
Area Under Flower Production in India
State
Area (ha.)
Karnataka
19,161
Tamil Nadu
14,194
West Bengal
12,285
Andhra Pradesh
5,933
Maharashtra
3,356
Rajasthan
1,985
Delhi
1,878
Haryana
1,540
Madhya Pardesh
1,270
Uttar Pardesh
1,000
Others
2,166
Total
64,768
Tagetes oil is extracted from the leaves, stalks and flowers,
picked when the seeds are just starting to form.
The main chemical components are tagetone, limonene,
valeric acid and ocimene .
The oil is anti-infectious, anti-spasmodic, anti-parasitic,
antiseptic, insecticide and sedative. Tagetes oil can be useful
for treating the respiratory system,.
Yield % from flowers
Solvent Steam distillation SCFE Xanthophylls Extraction
2.6-3.0
1.5
4.7-5.0
0.89-1.00
Prices
Xanthophylls = Rs 1759- 45450/Kg (Lutein contents 5-95%)
Essential oil = Rs 33900/Kg