PRESS RELEASE
WANTED DESIGN 2015
HORM.IT PRESENTS NEW WORK BY DROR AND MARC
THORPE DESIGN AT WANTED DESIGN 2015
The New York designers’ respective QuaDror Furniture and IKON
collections make their US debut
After the great success at Salone di Milano 2015, Horm is pleased to
announce Dror and Marc Thorpe Design: the US debut of new work
by their respective studios. Presented at WantedDesign 2015, each
collection highlights its creator’s capacity for visionary interpretations
of traditional objects.
PRODUCT NEWS
QuaDror™ Collection
Design: Dror
While he was working on the construction of a frame consisting of
two intersecting surfaces, Dror “stumbled” on a fascinating discovery:
cut strategically, the two surfaces could be blocked geometrically,
forming a powerful union. This discovery led to QuaDror™, a
structural element which, when open, creates an independent
triangular base: a new form.
From prefabricated houses to noise barriers, from the supporting
arches of a bridge to complex architectural structures, QuaDror™
applications are as numerous as its implications: depending on the
context, this new form is able to protect, decorate, simplify, support,
and surprise.
In the ongoing search for applications, the Dror studio discovered its
irresistible effectiveness for furniture. The QuaDror™ furniture
collection produced by Horm.it shows the simple genius of the
structural system through pure and elegant materials such as ash,
unvarnished hard metal and glass. QuaDror™ structures replace
trestle tables and bookshelves, to form a faceted sculpture
composed of a series of repetitions of the element, in turn composed
of a repetition of four equal geometric surfaces.
QuaDror™ 01
Side table
Design: Dror
Dimensions: cm 47x31x45H
Top: tempered glass thickness 15 mm
Structure QuaDror™: unvarnished hard metal / solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 02
Design: Dror
Dimensions:
Rectangular cm 200x110x75H / cm 250x110x75H
Oblique
cm 200x120x75H / cm 250x120x75H
Top: tempered glass thickness 15 mm
Structure QuaDror™: unvarnished hard metal / solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 03
Design: Dror
Dimensions: cm 420x120x76H
Top: honeycomb fir panel with longitudinal metal reinforcements; ash
veneer
Structure QuaDror™: solid ash
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ 04
Limited Edition of 29 pieces signed by the designer
Design: Dror
Dimensions: cm 335x41x210H
Shelves: honeycomb fir panels with
reinforcements; ash veneer
Structure QuaDror™: unvarnished hard metal
longitudinal
metal
Ash finishes: mocha oil stain / bleached, oil dyed
QuaDror™ Sculpture
One-off artpiece
Design: Dror
Dimensions: cm192x192H
Untreated brushed metal
Screw heads in solid ebony
Cantilever
Design: Dror
Cantilever is a seemingly simple and basic shapes coffee table. Born
from the personal desire of the designer to have a pristine minimal
design article in his home, Cantilever coffee table enters the Horm.it
catalogue because it represents the quintessence of the company’s
philosophy: space takes shape and lives.
Dimensions: cm 180x40x23H / cm 223x50x23H
Honeycomb spruce with longitudinal metal reinforcements, veneered
in ash
Ash finishes: mocha stained oil / bleached, oil dyed
Ikon
Design: Marc Thorpe
The Ikon table is designed to be the expression of the concept “the
least possible design.” The table surface is ceramic and rests on four
tapered minimal legs acting as a truss. The legs are made of solid
ash, joined at the table with a steel plate which is almost completely
embedded in the top and independent of each other. The result is a
highly technical and stylish solution. The ceramic surface is scratchresistant, stain-resistant and chemical agent resistant.
Dimensions: cm 130x90x77H / cm 190x90x77H
1) Top in fir plywood and 3 mm ceramic surface with legs in solid
ash stained in mocha oil
2) Top in walnut veneered fir plywood with legs in solid walnut
NEW FINSHES AND MATERIALS
mocha-stained ash / whitened ash
A return to origins, to the Art Nouveau of Charles Rennie Mackintosh:
his chairs from the end of the 19th, beginning of the 20th centuries in
open pore black ash are a cornerstone of modern design. Horm.it
proposes this wonderfully essential line in key materials, powerful,
modern, and using an oil finish expertly applied in five steps by his
master craftsmen.
ceramics
Horm.it introduces an ancient material in its product range, one that,
thanks to the application of advanced nanotechnology, may be
produced in a thickness of only three millimetres maintaining
exceptional tensile strength, resisting abrasion, scratching, bending,
temperature changes and chemical agents. The tactile sensation and
combination/contrast with the wood produce an emotional product
which is eternal and contemporary at the same time.
DESIGNERS: new collaborations, new friends
DROR
Dror is not simply a design studio. It is a catalyst for ideas which
overturn conventions in art, architecture and design. The bold
experimental projects have one basic aim: to make a profound social
and environmental impact, wherever they are located.
The studio, based in New York, is led by Dror Benshetrit, designer,
thinker, dreamer and futurist. His holistic approach encompasses an
astonishing range of sectors, always in an unconventional and often
visionary manner.
Since its founding in 2002, the studio has gradually been increasingly
involved in prestigious collaborations, including with Alessi, Bentley,
Boffi, Cappellini, Walt Disney, Mondadori Yigal Azrouël, SHVO,
Target and TUMI.
MARC THORPE
The mtd-Marc Thorpe Design studio was founded in 2005 by
architect and industrial designer Marc Thorpe.
Marc is internationally known for his innovative and dynamic work
and for his strict approach in the integration of architecture, design
and technology. As Thorpe explains, “We believe in a holistic
approach, which involves the social components of space and form”.
Among their many clients, mtd include: ABInBev, Stella Artois, Under
Armour, Acura, Moroso, Mercedes Benz, Infiniti, Hearst, Target,
Showtime, David Yurman, Casamania, Bernhardt Design, Esquire,
Classic Car Club, Parsons, Qunize & Milan, L’Oreal, Yahoo , Patron,
Saporiti Italia, Davidoff.
For information:
HORM.IT
www.horm.it
press@horm.it
Tel. 0434 1979 101
Download high resolution images at www.horm.it/wade