Senior Communications Manager

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Job Title
Senior Project Manager – Communications
(12 month fixed term position)
Reports to
Team Leader - Communications
Job Holder(s)
Date
3 November 2015
Job Purpose
The Senior Project Manager - Communications will play a key role in marketing,
communications and digital activities to promote the Erasmus+ programme in the UK.
They will work with the Communications Team Leader and another Senior Project
Manager - Communications in devising and delivering a programme of innovative and
purposeful activities to promote and disseminate Erasmus+ across the UK. Working
closely with the British Council and across the fields of education, training, youth and
sport, the Senior Project Manager - Communications will liaise with colleagues and
stakeholders to keep abreast of sectoral and/or Devolved Administration developments
to ensure relevance of the programme, and to ensure that communications activity is
effectively targeted to applicants, beneficiaries, stakeholders and policymakers across
the UK.
The Communications team will support all stages of the management of the Erasmus+
funding programme and will assist the programme delivery teams in: promoting the
programme to new audiences; publicising the funding opportunities available each year;
disseminating programme and project news; informing policymakers and stakeholders
of the programmes activities and outcomes; and finding opportunities to mainstream
projects and increase their impact.
Dimensions
Financial:
Help ensure effective use of the communications element of the budget.
Staff:
Manage Project Managers – Communications.
Other:
Principle Accountabilities/Tasks
1. Help develop and deliver an effective overall Communications Strategy for the
Erasmus+ UK programme as included in the annual Work Programme.
2.
Manage the Erasmus+ communications team in order to achieve all targets set in
the Work Programme, and to help staff develop in their roles.
3.
Deliver tailored communications activity using appropriate channels and formats,
including websites, newsletters, publications (printed and digital), social media,
events and webinars.
4.
Help ensure the UK Erasmus+ programme is effectively disseminated and
mainstreamed, including through online tools and events.
5.
Feed into regular briefings to internal staff to ensure they have the necessary
information to promote and deliver the programme and help with the induction of
new team members.
6.
Help manage the communications budget effectively and seek efficiencies wherever
1
possible.
7.
Help organise events and other dissemination activity as required.
8.
Review on-going communications activity, analysing operational and client data,
and deliver efficiencies and improvements year on year, including actively seeking
and importing best practice and innovations from other programmes and NAs.
9.
Utilise prescribed ICT systems, including E+ Link to help deliver communications
activity.
10. Provide support to programme level activities such as the writing of reports for the
European Commission and the National Authority, contributing to Advisory Groups
and thematic work, designing and updating of financial and monitoring databases,
assisting in the compilation and analysis of programme level data, discussions with
the client and British Council about operational and financial matters.
11. Contribute to European Commission dissemination platforms as required and
identify best practice project examples in line with requirements.
12. Contribute to monitoring and evaluation activities.
13. Represent the team and the NA at European and national levels as required. This
may include attendance at European level meetings and attendance at other
conferences and events, liaison with other programmes and NAs, and responding to
enquiries about the programme and associated contracts.
14. Undertake staff reviews, providing briefings and additional training where need
identified and where appropriate to provide career development.
15. Deputising for the Team Leader - Communications as required.
16. Any other duties appropriate to the post as required, including undertaking
programme management tasks at peak times if necessary.
Qualifications & Experience
1. Experience in creating, managing and monitoring cohesive and targeted
communications strategies covering a range of communications activity, including
social media.
2.
Ability to lead on key operational areas, work on own initiative and as part of a
team.
3.
Excellent co-ordination and organisational skills, including the ability to manage a
multifunctional communications team.
4.
Awareness of relevant education and training policy issues, including in Devolved
Administrations.
5.
Excellent interpersonal, communication and presentation skills.
6.
Graduate level or equivalent.
7.
Computer literacy (knowledge of MS Office - Word, Excel, Access – is essential).
8.
Willingness to travel through the UK and abroad and work outside normal office
hours, including nights away from home.
9.
Ability in other European Union languages would be desirable.
2
Team Structure (post highlighted in grey)
Team Leader
Senior
Communications
Manager
Communications
Manager
Communications
Manager
Assistant
Communications
Manager
Senior
Communications
Manager
Communications
Manager
Communications
Manager
Assistant
Communications
Manager
3
Assistant
Communications
Manager
Administrator
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