Marketing Around Campus
Information
This packet shows various ways to help student organization and departments
market/ promote for events. The QEP Team has listed many on campus paid and
free promotional tools that can be used for any event. We want to insure that
students are made aware of all events going on around campus. By reading over
this packet each organization will have a better understanding of the marketing
that is available for every event.
Prices vary for Departments and Student organizations contact
Prideshop@tamuc.edu for any other information
Student Organizations Departments
Digital Marquee Packages- $50/week Digital Marquee Packages- $80/week
includes 5 on campus marquee includes 5 on campus marquee
locations, RSC Video Wall and Info locations, RSC Video Wall and Info
Screen graphics for 1 week (artwork Screen graphics for 1 week (artwork
must be provided in correct format and must be provided in correct format and
ready to print). Price will be $60/week ready to print). Price will be $100/week
if you want artwork to be designed and if you want artwork to be designed and
formatted by Pride shop Staff.
formatted by Pride shop Staff
Digital Packages- $15/ week Includes
Digital Packages- $20/ week Includes
RSC Video Wall and Info Screen
RSC Video Wall and Info Screen
Graphics around campus.
Graphics around campus.
Social Media Package- $10 design fee
Social Media Package- $10 design fee
to design a Facebook and Twitter
to design a Facebook and Twitter
banner; a University website banner
banner; a University website banner
and a graphic for email.
and a graphic for email.
Ground Stickers- $8/ft. - $16/2ft (can fit Ground Stickers- $8/ft. - $16/2ft (can fit
2 18x24)- $16/2ft (can fit 1 24x36)
2 18x24)- $16/2ft (can fit 1 24x36)
Individual Posters- $15 (24x36 with
N/A
lamination plus $4 additional charge for
posters over 50% ink coverage)
$12/poster (24x36 without lamination
plus $4 additional charge for posters
over 50% ink coverage)
Creative Design Service Fees- $5
Creative Design Service Fees- $10
reformat/layout fee
reformat/layout fee
$10 design fee
$15 design fee for T-Shirt and Logo
designs
http://www.tamuc.edu/campuslife/studentCenter/prideShop/doityourself.aspx (if
you are designing the flyer yourself these are the requirements)
FREE MARKETING AROUND CAMPUS:
 Culver Street Digital Sign
http://www.tamuc.edu/facultyStaffServices/marketingCommunications/sta
ndards/culver.aspx - this requires 2 weeks prior submission, if it needs to be
expedited, please contact Andrea Miller. Andrea.Milller@tamuc.edu
(903-468-8171)
 Pride news online – two weeks prior for approval is needed. These articles
will be sent to Andrea Miller. Andrea.Miller@tamuc.edu (903-468-8171)
 Submit news for the University news online:
http://sites.tamuc.edu/news/submit-news/
 Submit calendar for myLeo to have it posted on the website sidebar
(David.Morgan@tamuc.edu) (903-886-5792)
 Master Calendar: https://ems.tamuc.edu/MasterCalendar/. Can use the
master calendar to submit event request. This event will then be visible to
entire college.
 Digital TV in one stop shop, Ricia Montgomery is the contact person.
Ricia.Montgomery@tamuc.edu (903-468-8705)
 Michael Stark Michael.Stark@tamuc.edu (903-886-5796) and Shetina Jones
Shetina.Jones@tamuc.edu (903-886-5797) -head of residence halls to
promote to residents
 Social Media Updates twitter, Facebook, Instagram has to be constant the
weeks leading to the event. For twitter tweet the official Texas A&M
University- Commerce Twitter page (@TAMUC) Marcomm controls this
page. Hashtags help market events as students usually search for common
hashtags such as : #Tamuc
 List serve emails can be sent to students, faculty and staff
o employees@tamuc.edu
o fsnotify@tamuc.edu
o Students@tamuc.edu
 Bulletin Boards can be used by talking to any central information desk in
any building. Certain building require you to talk to each floor to confirm
bulletins if wanted on every floor.
 Chalking (no contact needed, you can chalk anywhere except on buildings)
 Student Center and Table Reservations
o Demarcus.Thurman@tamuc.edu or (903-886-5809)
o Campus crossroads and all outdoor spaces can be reserved as well
through Demarcus.Thurman@tamuc.edu
 Advertising
o The East Texan (theeasttexan@gmail.com)
o KETV (manemedia@tamuc.edu)
o KETR
 Underwriting fee required for public announcement on air
(903-886-5840)
 Posing on KETR events calendar (free)
http://www.publicbroadcasting.net/ketr/events.eventsmain?a
ction=submitEvent
Directions for Promoting Events:
 Forwarding Emails- Attach picture of flyer to a prewritten email and
forward it out to your executive board to make sure everyone has the same
clear message that your department/ organization is sending. Encourage
everyone to forward emails
 Invite Professors- By inviting professors to events around campus they
are more likely to tell their class or in some cases give extra credit for those
who attend the event
 Invite Administrators- Identify key members of administration who can
be supportive in increasing attendance and send a personalized invitation
to them. Administrators who can directly identify with your event will be
best to invite
 Invite Clubs and Organizations- By inviting specific clubs and
organizations to your event they are able to reach out to all their members
to attend. Specifically make an effort to reach out to the president of the
organization to make sure they have all the details of the event. Some
organizations may even want to collaboration for the present event or one
in the future
 Prepare Flyers designs for your event- Make sure to design a flyer for
event. If your organization or department does not have a flyer, but would
like one the Pride shop will design one with the prices listed above
 Practice Guerrilla Marketing- Make sure to post event flyer and posters
wherever is allowed around the campus and community (bulletin boards,
classrooms, doors, local shops)
Timeline for preparing for events:
4 Weeks before the event
 Submit your posters/flyers to buildings for bulletin board (will be hung up
the day of or the day after you submit them in person)
 Make sure design of flyer is made and approved by organization
 Print out flyers/ posters to promote
 Send email out for table reservations to promote event if needed
3 Weeks before the event
 Send emails to different media outlets to make sure everyone is aware that
your event is coming up
 Send submissions for marketing events (Master calendar, culver street sign
etc.)
 Decide which package you would like to purchase if paying for marketing
(digital screens, posters etc.)
 Email residence hall representatives and pride news. Choose whichever
package you would like through the pride shop via email
(Prideshop@tamuc.edu) -Coordinator of Creative Service and Design
Jonathan.Albarado@tamuc.edu or telephone (903-886-5818)
2 weeks before event:




Confirm that posters are hanging up in buildings
Ask RA staff members to promote to their residents (Provide flyers)
Send first list serve email addressing the details of the event
Check on your requested submissions to make sure everything has been
approved
1 Week before the event
 Send out another list serve email throughout the week. (At least twice)
 Post on all media outlets about the event
 Post links to any sites or webpages that show more information about
events or anything promoting it.
 Have a table reserved to promote event
 Chalk writing around campus
 Social media blasts
Day of event
 Social media blasts
 Send out another list serve email that have the message changed to
“TODAY” or “TONIGHT”
 Last minute preparations for event
 Make sure everyone on executive board has handed out all flyers related to
event
For further information please contact us at Qep.Committee@tamuc.edu