MYSTERYLAND USA TO GO CASHLESS WITH INTELLITIX AT MEMORIAL DAY
WEEKEND FESTIVAL
The Electronic Music Culture & Arts Festival will be the first fully cashless
multi-day music festival in North America
Mysteryland USA, the international music and arts festival taking place this Memorial Day weekend at
New York’s iconic Bethel Woods Center For The Arts – home to the legendary 1969 Woodstock
Festival – will break new ground as its inaugural U.S. event will be North America’s first cashless
multi-day music festival.
ID&T, whose company is also behind mega events such as TomorrowWorld and Sensation, has
engaged the world’s leading RFID (Radio Frequency Identification) access control and cashless
payment providers Intellitix to deploy their cashless payment system, IntelliPay, across the entire
festival site.
Each of the expected 20,000 attendees, eager to see headliners Kaskade and Steve Aoki, plus a
myriad of other globally renowned DJs, will be issued a Mysteryland wristband, embedded with an
RFID chip, which will be the only currency accepted by vendors and merchandisers on-site across the
festival.
Customers can add funds to their account pre-event, set up automatic top-ups and, crucially, receive
refunds automatically on any remaining balance post-event. There will also be top up stations
available across the festival site, accepting credit cards, debit cards and cash.
Spokesperson ID&T/Mysteryland, comments: “While this is the first ever U.S. Mysteryland, we have
had sister events taking place in the Netherlands and Chile for over 20 years. We’re known for
continually pushing creative and technical boundaries, so the introduction of cashless payments was
a natural next step.”
“It will significantly advance the fan experience by improving security, drastically cutting wait times for
food & beverages, and eliminating theft and fraud. We are the first major electronic music festival to
go completely cashless in the U.S. and see this as the future of all large-scale events.”
Intellitix’ Intellipay system, which will be used at the festival, is also proven to increase vendor sales
by between 15% – 30% by speeding up queuing times and eliminating the need to carry and count
large sums of cash. It is certified as the world’s most secure closed loop cashless payment system,
awarded the Common Criteria EAL3+ rating in 2013 which puts it into an elite group of IT products
including Apple, Microsoft and IBM.
Serge Grimaux, CEO of Intellitix, comments: “This is the year when cashless payment hits the
mainstream, as proven by major festivals such as Mysteryland USA who are embracing the
technology and the benefits it can bring all parties. Festivals in Europe have been innovating through
introducing RFID in VIP and backstage applications for the past few seasons and are now moving
toward a fully cashless event. It is fantastic to be working with the Mysteryland team, who have the
vision to bring this technology to the North American market on such a grand scale.”
ENDS
Editors contacts:
Brooke Nolan
Brooke@weareplaster.com
About Mysteryland
Mysteryland dates back to 1993 and is now the world’s longest-running dance festival. With a clear
focus on culture, art, talent, creativity and sustainability, the festival takes visitors to inspiring and
surprising worlds where literally anything is possible. The first international edition of Mysteryland was
held in Chile in 2011 and in May of this year, Mysteryland will make its US debut at the legendary
Bethel Woods site, once home to Woodstock. Mysteryland is an ID&T concept. ID&T is an SFX
Entertainment Inc. company.