DEVEOPMENTS IN UNDERSTANDING TOURISM POLICY One of the frequent complaints made over the past 40 years or so, during which time the formal study of tourism has been developing, is that little attention had been paid to politics and policymaking in tourism. Matthews put it strongly in 1975 (p. 195) suggesting that “the literature of tourism is grossly lacking of political research”, while Hall (1994, p. xvii) nearly 20 years later wrote “Research into the political dimensions of tourism ….. is in a relatively poor state” and even more recently Kerr (2003, p. xvii) suggested that “the majority of tourism policy research is underdeveloped in terms of frameworks, approaches and theories to illustrate tourism policy accurately”. In many ways this is surprising given the forceful and controversial comments from Richter (p. 11) as early as 1989 that “where tourism succeeds or fails is largely a function of political and administrative actions and is not a function of economic or business expertise”. Perhaps driven by this however, in the decade or so since Kerr’s comments there has been what Airey and Ruhanen (2014, p. 149) have referred to as “a marked quickening in the pace of study about the policy and political dimensions of tourism”. For example, there are now two academic journals with a focus on tourism policy namely The International Journal of Tourism Policy and Policy Research in Tourism, Leisure and Events, launched in 2007 and 2009 respectively, and there have been regular special issues dealing with tourism policy and related topics, with that edited by Jenkins being an early contribution (2001) and more recently that by Bramwell and Lane (2011). At the same time books, with recent examples provided by Lennon, Smith, Cockerell and Trew (2006), Dredge and Jenkins (2007), Edgell, DelMastro Allen, Smith, & Swanson (2008), Butler and Suntikul (2010) and Costa, Panyik and Buhalis (2014) as well as many others have considerably extended the coverage of this aspect of tourism, such that it is now possible to begin to identify themes in the literature as well as omissions. It is these themes that provide the starting point for this article which has the aim to examine the current stage of development of the study of tourism policy and some of the key issues that have come in for attention. In this the focus is mainly on public policies designed specifically to influence tourism itself rather than on policies designed for other sectors and activities which in turn influence tourism although it is recognised that it is not always possible to separate the two. Even with this limitation a review of this kind deals with a broad and complex topic and given that it covers a fairly long time period it is inevitably selective. It draws upon a wide range of work carried out and published over nearly 40 years but in doing so it also omits a great deal. There is no pretence here to be comprehensive. Rather the aim is to try to see some patterns and themes which might help to understand where the study of tourism policy has reached. Following an introduction to some of the models and frameworks for examining policy, which provides a structure for the article, the work examines the current state of tourism policy research under five main headings, four of which relate specifically to one of the models. The fifth, concerned with politics and ideology, could arguably be included in the first heading, but here it is separated out as providing a broader setting for all aspects of policy-making in tourism. MODELS AND FRAMEWORKS Dye (2008, p. 3) provides perhaps the most simple description of policy as being “whatever governments choose to do or not to do”; a description that has come in for considerable criticism as being too simple (Dredge & Jenkins, 2007). It nevertheless, in its simplicity, captures the essence of public policy as being the outcomes of decisions or choices made, or sometimes as importantly not made, by public policy-makers. Behind the decisions and choices lie a complex set of influences, and following the decisions and choices are a range of outputs and outcomes. This policy environment 1 has prompted a range of models that have been developed that in turn have been important in providing the setting for our understanding of the tourism policy process. Notwithstanding the criticisms, again captured by Dredge and Jenkins (2007) about “their simplistic nature”(p. 200) and that “the policy cycle alone cannot convey the richness of policy debates over time, across space and between different actors and agencies” (p. 201), or by Hall (2010, p. 13) who points to their “significant weaknesses” and drawing on Jenkins-Smith and Sabatier lists six serious limitations, such models have played an important part in delineating the space covered by policy-making as well as identifying the processes involved. It is for the purpose of delineating the space and identifying the processes that a model provides a framework here to explore the development of the study of tourism policy. Much of the early work about policy-making focused on policy models often as kinds of input-output models. Among the earliest of these are the works of Easton (1957, p. 384; 1965) further elaborated substantially by Jenkins (1978, p. 35) that draw attention to the process of policy-making as including a series of stages in which inputs arrive in a decision making system from which policy outputs and outcomes emerge. In different ways this type of model has been picked up by a range of scholars in relation to tourism starting particularly with the work of Hall (1994, p. 50) who set the policy process in a wider policy arena. Subsequently a range of different models have been proposed and used to help frame and understand policy-making in tourism. See for example Airey and Chong (2011, p. 41), Dredge and Jenkins (2007, p. 16), Hall and Jenkins (1995, p. 11) and Pforr (2001, p. 280). The importance of these for present purposes lies both in the extent to which they draw attention to the many influences and actors involved in the policy-making process in tourism as well as in the extent to which they set a kind of outline of the agenda of knowledge about tourism policy. A simplified model adapted from that developed by Airey and Chong (2011, p. 41) and used by Airey and Ruhanen (2014, p. 152) for their work on tourism in Australia is provided in Figure 1. This makes a distinction between on the one hand policy inputs from outside the tourism policy system, such as a change in exchange rates or from issues prompted by tourism itself such as consumer protection, environmental damage or seasonality issues, and on the other hand from inside the policy system, such as the relative strength of the different stakeholders involved. And further it distinguishes these inputs from the policy process in which the policy-makers themselves learn about and interpret the inputs. This in turn is distinguished from the policy outputs, often in the form of government policy statements and the actual outcomes of policy decisions in the form, for example, of increased visitor numbers or spending. INSERT FIGURE 1 ABOUT HERE This article uses this simplified model to provide a framework to explore some of the main themes in the research on policy in tourism. However, in doing so it is recognised that, in line with the strictures of Dredge and Jenkins (2007) and Hall (2010) noted above, the divisions provided by the framework are in many ways matched only by the overlaps between them. THE POLICY INPUTS – A NEOLIBERAL SETTING As far as the policy inputs from outside the tourism policy system are concerned, one of the streams of work evident in the literature on tourism policy is that which sets out to explore the reasons why governments get in involved in tourism and the implications of this. In other words, this begins to explore the policy inputs. One of the early authors in the tourism field (Wahab, 1974, p. 17) put it simply as “state intervention in the tourist industry has been found necessary”. The reasons range from the inevitability of such involvement, as suggested by Crick (1989, p. 320), that “international 2 tourism is political, since the state must be involved in foreign relations, the expenditure of large quantities of capital, and large scale planning”, to the need for governments to use tourism to meet public policy objectives, typically economic objectives linked to foreign currency earnings and employment as explored at an early stage by Airey (1983). Airey and Chong (2011) relate the reasons for government involvement in tourism to the problems, concerns and opportunities created in a number of different settings: the international environment; the domestic political environment; the domestic socio-economic environment; the tourism environment; national policy; ideology; and policies from other sectors. Within these they cite tourism studies over a long period that relate to policies prompted by the international environment and the domestic socio-economic environment, including foreign exchange earning and employment. Airey and Chong (2011) also point to work on policy related the problems, concerns and opportunities created by tourism itself, such as increases in air traffic and environmental degradation as well as consumer protection issues needing a government policy response. In this context for example, policy for tourism in connection with its relationship with sustainability and climate change have come in for much recent attention (Becken & Clapcott, 2011; Coles, Zschiegner, & Dinan, 2013). For the other reasons for government involvement in tourism set out by Airey and Chong (2011) the citations are more limited although the recent edited text by Butler and Suntikul (2010) provides a range of studies which deal with the ways in which issues from outside tourism have prompted government policy on tourism. In brief the inputs to the policy system are becoming better understood. At a very early stage in the consideration of tourism policy Richter (1983) commented that that as one of the fastest growing economic sectors in terms of foreign exchange earnings and employment tourism should be a hot political issue. With this background the economy has provided a key focus for the subsequent study of the policy inputs. From this background a strong line of work on tourism policy draws on themes from political economy, expressing the relationship between economic and political affairs (Caporaso & Levine, 2003; Roskin, Cord, Medeiros, & Jones, 2006). In essence, this has focused very much on the ways in which thinking in relation to the economy influences policies toward tourism. Economy, following Airey and Chong (2011, p. 40), is “understood here in its broad sense of social economy or the way of life found in production”. Some of the earliest texts dealing with tourism, for example, focus on the ways in which economic issues, such as balance of payments problems, the need for regional development or the creation of jobs, drive public policy in relation to tourism (D. Airey, 1983; Burkart & Medlik, 1974; Young, 1973). Over time this fairly narrow path has broadened to embrace a much wider field of influences (C. M. Hall & Jenkins, 1995) and Mosedale’s (2011) edited text has most recently extended as well as continued the exploration of tourism from a political economy perspective. Present work related to this theme has taken its cue from what Harvey (2007, p. 2) describes as “an emphatic turn towards neoliberalism in political and economic practices and thinking since the 1970s”. Understanding and examining the effects of neoliberalism on tourism policies and policymakers in terms, for example, of maximising entrepreneurial freedoms, reducing or eliminating barriers, emphasising the needs of the consumer or what one commentator called “boosterism, fasttracking and preferential treatment of development applications.” (Dredge, 2011, p. 63) has been prominent in a number of studies. In their study of Australia, Airey and Ruhanen (2014, p. 159) reach the conclusion that policy is “dominated by approaches that satisfy the demands of an economic neoliberal ideology. In this sense the influence of political economy on tourism policy and most recently of the neoliberal context of much policy making, at least in the western world, is now well explored in the literature. 3 POLICY INPUTS – FROM GOVERNMENT TO GOVERNANCE IN THE TOURISM POLICY SYSTEM One of the accompaniments of neoliberalist ideology is deregulation, with government activities being passed to non-governmental agencies including full privatisation. This has brought to the fore the concept of governance described by Stoker (1998, p. 17; 1999) as “the development of governing styles in which the boundaries between and within public and private sectors have become blurred”. In tourism, Dredge and Jenkins (2007) refer to this as the changing conceptions of policy, to embrace more than just the relationship between government and society. Under titles of “governance” and “policy networks” (Dredge & Jenkins, 2012, p. 5) there have been a range of studies exploring the ways in which various stakeholders, within the tourism policy system, from residents to industry bodies have an influence, or lack of influence, on the policy agenda for tourism. These have included an edited text based on an earlier special journal issue specifically related to governance (Bramwell & Lane, 2012) as well as a review of the literature on governance in tourism (Ruhanen, Scott, Ritchie, & Tkaczynski, 2010). One of the strong themes that comes through these studies, apart from the sheer complexity of the stakeholders involved, and the power of the industry bodies in influencing policy in their favour, is the need to give a voice to all stakeholders, including those who may be harmed while business is benefitting from tourism (Dredge & Jenkins, 2012; Moscardo, 2012) or what Wray (2009, 2012) refers to as the need for the establishment of a participatory and inclusive framework for stakeholders and policy communities. Apart from edited collections and literature reviews, a further indication of the developing maturity of this line of research is presented in the first attempt to develop a typology of governance in tourism (C. M. Hall, 2011c). Alongside work on governance, the institutional context for policy within the tourism policy system has provided another theme related to the explorations of policy in tourism. Indeed this has a rather longer history than the work on governance. Heeley’s (1981, 1989) and Airey’s (1984) work provided an early start to this, focusing respectively on the structures created for tourism in the UK especially national and local tourism organisations, and on the arrangement for policy-making in the USA. This was then taken further by Pearce in his generic review of tourism organisations (1992) and in a number of his subsequent articles (Pearce, 1996a, 1996b, 1996c). The United Nations World Tourism Organization has added to this with its updating of information about national tourist offices (1999). Subsequently accounts have appeared that have gathered together the structures for tourism in a number of countries (Costa et al., 2014; Lennon et al., 2006) providing both information and comparisons. And consideration has been given to the role of international organisations and their influence on tourism policy (C. M. Hall, 2011a; Lo Piccolo, Leone, & Pizzuto, 2012; Shackley, 1998) Common themes in this line of work at the national and local levels have related to the efficacy of national tourism offices, the position of tourism within the government structures typically alongside business and economics , the spread of tourism across governmental structures and the problems that this creates for the coordination of policies for tourism and the consequences of tourism being split between different levels of government and the sometimes incompatibilities and inconsistencies in the policies as well as the restructuring of public administration with respect to tourism (Dredge, 2001; Dredge & Jenkins, 2003a, 2003b, 2007; C. M. Hall, 2009, 2010; Pforr, 2007). Also linked to the work relating to the neoliberal setting of much policy-making for tourism, studies have addressed the strong and increasing involvement of industry and related bodies in the institutional arrangements for policy-making (D. Airey & Ruhanen, 2014): what one author refers to as the “capture” of the policy space by industry bodies (Dredge, 2011, p. 15), clearly a neoliberal theme. Heeley (2000) develops this into a consideration of public-private partnerships in providing tourist organisation services an issue picked up by others (Zapata & Hall, 2012). This obviously links 4 back to the theme of governance, with studies related to examining the networks of stakeholders in the policy arena and the often unequal distributions of power within the networks (Baggio, Scott, & Cooper, 2010; Beaumont & Dredge, 2010; Dredge, 2006; Marzano & Scott, 2009; Richins & Pearce, 2000). Most recently, the literature on institutional logics (Thornton, Ocasio, & Lounsbury, 2012) is also providing a basis to explore the differing perspectives of the various stakeholders involved in the development of tourism policy. THE POLICY PROCESS – LIMITS OF LEARNING AND POWER One of the key points of focus for research into policy-making generally is on the policy-makers themselves. As Airey and Chong put it (2010, p. 296) [policy-makers] “stand at the core since policy is formulated and implemented by the actors”. Drawing on the work of Heclo (1974) and Hall (1993), Airey and Ruhanen (2014, p. 151) make the point that “policy oriented learning”…….. [by the policymakers] represents the crucial ingredient in which the policy-makers assimilate new information and apply it to subsequent actions”. As far as tourism is concerned, the role and position of the policymakers themselves is a relatively recent arrival on the research agenda. In their study Airey and Ruhanen (2014) identify a further eight works dealing with the policy-makers in tourism, the earliest in 2006 (D. Airey & Chong, 2010; Bramwell & Meyer, 2007; Dredge, 2006; Dredge & Thomas, 2009; C. M. Hall, 2011b; Pforr, 2006; Schianetz, Kavanagh, & Lockington, 2007; Stevenson, Airey, & Miller, 2008). Within these they point to the work of by Hall (2011b) and by Schianetz et al. (2007) dealing with the relatively limited the ways and extent to which the policy-makers in tourism learn about their environments, a point developed also by Best on the gap between policy-makers and researchers (2009). Hall (2011b) in particular points to the relative weakness of policy learning and our understanding of it in tourism. This is also taken up by Airey and Ruhanen (2014, p. 158), in their study of Australia. Here they suggest that the information base for the tourism policy-makers is very much limited to “information and lobbying from industry about markets and consumers” rather than about some of the broader issues and concerns raised by tourism with the resulting reliance on what Hall refers to as instrumental or technical learning rather than conceptual or political learning. They relate this again to the neoliberal paradigm in which the development of markets is of key importance. Apart from policy learning by the policy-makers, Airey and Chong (2011) draw attention to their other role of coordinating with others, especially the powerful forces, in the policy arena. Hall, Clark, Giordano, Johnson, & Roeke (1977, p. 459) define such coordination as the “extent to which organizations attempt to ensure that their activities take into account those of other organizations” which Hogwood and Gunn (1984, p. 206) suggest “involves the exercise of power”. Here, Airey and Chong, as well as others (Elliot, 1987; Elliott, 1997; C. M. Hall & Jenkins, 1995; Jeffries, 2001) identify the extent to which tourism as a policy issue is both relatively fragmented and weak. As a result other branches of government, especially finance and trade ministries as well as powerful industry players often exercise the decisive roles in the policy-making. This again clearly links back to the neoliberal context of the current environment for policy. Further, Airey and Chong, in their work on China, provide illustrations of the ways in which the ideological context of that country dominated the actions of the tourism policy makers at a time when tourism was beginning to emerge as a separate policy issue. POLICY OUTPUTS AND OUTCOMES In his early work, Jenkins (1978) makes a clear distinction between what he refers to as the decisions made by the policy makers and the actual outcomes that result from the implementation of the decisions as well as the results of the non-decisions. Scott (2011, p. 21) emphasises this distinction 5 with the words “Policy outputs ie policy statements or plans need to be distinguished from policy outcomes, the actual effects of policies, as policy outcomes may be unintended even if policy itself is a rational choice of action”. The outputs are listed by Airey and Chong (2011) as written policy statements, legislative acts or more typically as ministerial or other speeches, statements or press releases or conveyed by the actions themselves. For the outcomes they make a distinction between those intended, such as growth in tourism employment and those unintended such as environmental degradation. The outcomes of policy have long been the subject of academic and other scrutiny with many of the large number of impact studies produced over the past 40 or so years setting their findings against government objectives in for example employment, tourist arrivals and spending, or more recently climate change as well as other social and environmental policies. However as Hall (1994, p. 80) noted some 20 years ago, this is not the same as “systematic evaluation of tourism public policy” which as he says “is a sadly neglected aspect of tourism planning, management and development”. Since then as Dredge and Jenkins (2007, p. 185) note, with calls for greater government transparency and accountability “the importance of ……evaluation of policy is becoming more obvious” and at the same time the qualitative and quantitative techniques are being developed. For example, from its first issue in 2009 the Journal of Policy Research in Tourism, Leisure and Events has included work on the evaluation of policy (Getz, 2009; O'Sullivan, Pickernell, & Senyard, 2009) including critique of policy (Feighery, 2011). It has also, from its start provided reviews of policy covering different aspects of tourism and interestingly has devoted one volume to a consideration of the unintended consequences of policy measures (Spracklen, 2012). This relative wealth of literature contrasts sharply with studies of the policy outputs. Except for studies including lists of policy instruments used by the public authorities, such as those given by Airey and Chong (2011) or rather more comprehensively by Dredge and Jenkins (2007) there is a real absence of work on the nature, content or efficacy of the tourism policy outputs or instruments or how these might relate to the policies themselves. THE POLITICAL DIMENSION Drawing on the work of Caporaso and Levine (2003, p. 20), Airey and Chong write (2011, p. 5) “at its most simple, politics refers to the activities and institutions responsible for public decisions for society as a whole”. Hall (1994, p. 66) puts it rather more succinctly and bluntly “Politics and public policy are inextricably linked” and “politics is about power” while Richter (1989, p. 2) comments simply that tourism is a “highly political phenomenon”. With these thoughts in mind any understanding of tourism and tourism policy, needs to be set in a political context, in other words how does the politics affect tourism and who has the power in this process? Examples of the influence of politics on tourism are not hard to find, from Richter’s (1989) identification of the use of tourism promotion by the Marcos regime to maintain its legitimacy in the Phillipines to Hall’s (1994) recognition of the prohibition of direct travel to Cuba by Americans for political reasons and to the promotion of ‘Red Tourism’ in the People’s Republic of China, seen by Airey and Chong (2011) as a way of emphasising the recent political history of the country. Tourism also figures widely in studies relating the national identity, used by politicians to create and refocus national identity (D. Airey & Shackley, 1998; Frew & White, 2011; Lepp & Harris, 1999; Palmer, 1999; Pitchford, 2008). Also from early work by, for example, Richter (1983) Hall (1994), Elliott (1997) and Edgell (1999) through to more recent contributions from Dredge and Jenkins (2007) there are many other studies of the relationships and effects of politics on tourism. There are also now many studies that explore particular aspects of tourism and tourism locations through a political lens (Bianchi, 2006; Bramwell & Meyer, 2007; Donaldson, 2007; Elliot, 1983; C. M. Hall, 1999; D. Hall, 2001; 6 Henderson, 2003). Airey and Chong (2011, p. 119) point to the use of tourism as a part international diplomacy and political action in connection with the so-called “Table-Tennis Diplomacy” that used sports tourism to smooth diplomatic links between China and USA in the early 1970. And other authors have explored similar roles for tourism in potentially easing political tensions in Korea (Prideaux, Prideaux, & Seongseop, 2010) and Cyprus (Jacobson, Musyck, Orphanides, & Webster, 2010). There are also a number of studies that focus on the broader ideological political issues that lie behind many of the political actions. This extends to the ideologies as represented by political parties and political groupings and their influence on public policy for tourism. With specific reference to tourism Hall and Jenkins (1995, p. 69) explain ideology as a “set of values which defines the parameters within which problems are defined and discussed and solutions conceived and carried out” and to emphasise its importance Elliott (1997, p. 17) suggests “How tourism is managed will depend upon the political culture of the country and the ideology of the government”. Reference has already been made above to works that explore the influence of neoliberalism on tourism, and indeed this sets an important context for many recent studies. Similarly previous work has examined the development of tourism under the ideology of the former communist countries (Assipova & Minnaert, 2014; D. Hall, 2001) as well as in the countries in transition (Suntikul, Butler, & Airey, 2010). An early example of work in this area is provided by Wanhill (1987) who considered the political context of tourism at a local level in the UK and later Chambers and Airey (2001) examined how tourism fared under left and right oriented governments in Jamaica in the 1970s and 1980s. More recently Janoschka (2011) considers some of the political issues behind the development of tourism on the Spanish Costa Blanca. In rather more detail Airey and Chong (2011) trace the ideologies that lie behind the development of tourism in China between 1949 to 2010. This goes from a time when, for political ideological reasons, tourism was considered not to exist; through a period when, because it was not part of the national plan, tourism could almost bypass the reigning ideology and accordingly it provided a suitable arena in which to experiment with market and western oriented policies; and then through to a period where it is recognised politically as an important sector, substantially for economic reasons and because it now fits with the political ideology of the ruling party. In this setting changing politics has provided the main driver for change in tourism. CONCLUSION As with most other aspects of tourism, knowledge about its policy and political dimensions have expanded enormously during its lifetime as a distinct area of study. Given the growth in tourism as an activity and in its impacts on economies, societies and environments more generally it is hardly surprising that it has attracted increased attention by the policymakers and with this background it has come in for increased attention by academics and scholars. It might have had a slow start, as witnessed by some of the early commentators referred to in the introduction to this article, but it certainly seems to have made up for it since. There is now a wide body of research devoted to understanding the policy dimensions of tourism. This article has grouped the work into five broad headings. The first, and perhaps the earliest relate to identifying and examining the influences on policy coming from outside the tourism system which in the words of Airey and Chong (2011, p. 41) provide the “problems, concerns and opportunities” to which the policy-makers need to respond. From a response to balance of payments crises or problems created by tourism, to the influence of a neoliberalist world, tourism researchers have sought to explore and explain tourism policy. There is now a well-developed literature on this aspect of policy. Turning to influences from within the tourism system, the second heading here, 7 understandings of the relative power of those within the system have also caught the attention of researchers with a rapid expansion in the understanding of the roles of different stakeholders, the restructuring of administrative arrangements and the institutional logics that lie behind policy. As far as the policy-makers themselves are concerned, the third heading, these have attracted rather less attention so far. Their learning and sources of information have been explored, and in some cases found wanting, but there is much more scope to arrive at a fuller understanding of the role, positions and views and relative power of the policy-makers if we want fully to understand the policy processes in tourism. The fourth heading, while suggesting a growth in the analysis and evaluation of policy outcomes, also provides a gap in the literature dealing with tourism policy, that related to the policy outputs. As suggested, other than lists of types of outputs, such as ministerial speeches, or policy documents for example, there has been little systematic or detailed examination of this aspect of policy. For final heading, relating to the politics and ideology that lie at the heart of many of the initiatives and actions taken by the public authorities in relation to tourism, there are now a range of studies that explore the influence of the essentially political issues on tourism and there is a growing literature that explore the ways in which ideologies, especially changing ideologies find expression in tourism. Some thirty years ago Kosters (1984, p. 612) wrote that “…if a multi-disciplinary tourism science develops without the necessary ingredient of political analysis, it will remain incomplete”. This brief review suggests the fears underlying Kosters’ comment have not been realised. There is now a good body of literature dealing with the policy aspects tourism. These cover a range of different aspects of the ways in which tourism and public policy interact and their presentation comes in journal articles and devoted textbooks. In brief the literature has now developed. 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