Instructions for Authors
The Hungarian Journal of Marketing and Management
When submitting papers for publication please take the following requirements into
consideration:
1. The length of the article should be between 27 thousand and 36 thousand characters (with
spaces) that mean approximately 15-20 typewritten pages. At the beginning of the article please
write 250-300 words long abstract that contains the aims of the paper, the methodology, the
most important results and recommendations. In addition, to the abstract please provide 3-5
keywords.
2. The text should have 2,5 cm margins, Times New Roman CE letter, 1,5 line-space, A/4 size
and should be prepared in any version of MS WORD. We could not accept texts in other formats
for instance pdf. Unless bold and italic letters please do not use other means of formatting! The
articles should be sent to the e-mail address: mm@ktk.pte.hu
3. Charts and graphs should be appropriately formatted and sent in separate files or pages (if it
is necessary in .zip format). Please supply them with numbering and title and indicate their
approximate place in the text. To avoid unnecessary long articles, we recommend to use at most
3-4 graphs per article. In case of diagrams please send us the original Excel where the raw data
and the graph are available; by other illustrations (for instance pictures) we require .jpg files in
good resolution. The sources should be listed below the charts and graphs even if they are own
editions.
4. Every reference should be listed by author and dates indicated in brackets, for example:
(Kotler 2002). When using accurate citations the marking of pages is also necessary, for
instance (Kotler 2002, 88) or (Kotler 2002, 88–91). In case of more than two authors please use
the et al formula after the family name of the first author (Baker et al, 1986). References should
get into the text in the above mentioned version and not as footnotes. Every applied text should
appear in the References list, and only the referenced literature should be in the list.
5. Notes should be numbered and placed at the end of the text, before references. Notes should
contain only the complements of the text and do not serve as graph explanations or references.
Nevertheless we ask authors to avoid the use of notes.
6. References should be adjusted to the following ground-forms:
Books: Author (year of publishing), Title, Place of publishing: Publisher
Journal article: Author(s) (year of publishing), „Title”, Name of the journal, Volume Issue,
beginning and ending pages of the article
Articles in edited collections: Author(s) (year of publishing), „Title”, Names of editors (ed(s)
or Hrsg.), Title of the collection, Place of publishing: Publisher, beginning and ending pages of
the referred text
Examples:
Becker, J. (1993), Marketing-Konzeption: Grundlagen des strategischen MarketingManagements, München: Vahlen
Zikmund, W. and D’Amico, M. (2002), Effective Marketing: Creating and Keeping Customers
in an E-commerce World, 3/e., Cincinnati, OH: South-Western Publishing
Biggadike, E. R. (1981), “The Contributions of Marketing to Strategic Management”, Academy
of Management Review, 6 4, 621-32
Baker, M. J., Hart, S., Black, C. and Abdel-Mohsen, T. M. (1986), “The Contribution of
Marketing to Competitive Success; A Literature Review”, Journal of Marketing Management,
2 1, 39-61
Bradshaw, A. and Fuat Firat, A. (2007), “Rethinking Critical Marketing”, in: Saren, M.
Maclaran, P., Goulding, C., Elliott, R., Shankar, A., & Catterall, M. (eds.), Critical Marketing:
Defining the Field, Oxford: Elsevier Butterworth-Heinemann, 30-43
25th July of 2015
Editorial staff of The Hungarian Journal of Marketing and Management