Title of the Paper
Prof. Kiran.G*
Assistant Professor
Acharya Bangalore B-School
Bangalore.
Dr.Kadakol.A.M**
Assistant Professor
Institute of Management Studies & Research
Kuvempu University
Shankaraghatta.

Kiran.G* Dr.Kadakol.A.M**
Abstract:
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, lowgrade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a day. The newspaper is typically funded by paid subscriptions and advertising. A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and op-eds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, food and other columns; reviews of radio, movies, television, plays and restaurants; classified ads; display ads, radio and television listings, inserts from local merchants, editorial cartoons, gag cartoons and comic strips.
Key Words: Newspaper, Publication, Print Media
Introduction:
A newspaper is a periodical publication containing news of current events, informative articles, diverse features, editorials, and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6,580 daily newspapers in the world selling 395 million copies a day. The worldwide recession of 2008, combined with the rapid growth of web-based alternatives, caused a serious decline in advertising and circulation, as many papers closed or sharply retrenched operations.
General-interest newspapers typically publish stories on local and national political events and personalities, crime, business, entertainment, society and sports. Most traditional papers also feature an editorial page containing editorials written by an editor andcolumns that express the personal opinions of writers. The newspaper is typically funded by paid subscriptions and advertising.
A wide variety of material has been published in newspapers, including editorial opinions, criticism, persuasion and opeds; obituaries; entertainment features such as crosswords, sudoku and horoscopes; weather news and forecasts; advice, food and other

columns; reviews of radio, movies, television, plays and restaurants; classified ads; display ads, radio and television listings, inserts from local merchants, editorial cartoons, gag cartoons and comic strips.
Newspaper in India:
The history of newspapers in India is equally interesting. The introduction of newspapers in
India was hastened by the spreading sense globalization amongst the countrymen who wished to be informed about the recent events in the world. It was during the same time that the first newspaper of the country was introduced in Calcutta (Kolkata). The newspaper titled
Calcutta General Advertise or Hickey’s Bengal Gazette was introduced by an eccentric
Irishman called James Augustus Hickey during the 1780’s. In the years to come India was the establishment of another newspaper daily in the form of Bombay Herald followed closely by
Bombay Courier.In the 1950s 214 daily newspapers were published in the country. Out of these, 44 were English language dailies while the rest were published in various regional languages. This number rose to 2,856 dailies in 1990 with 209 English dailies. The total number of newspapers published in the country reached 35,595 newspapers by 1993 (3,805 dailies).The main regional newspapers of India include the Malayalam language Malayala
Manorama (published from: Kerala, daily circulation: 673,000), the Hindi-language Dainik
Jagran (published from: Uttar Pradesh, daily circulation in 2006: 580,000), and the
Anandabazar Patrika (published from: Kolkata, daily circulation in 2006: 435,000). The
Times of India Group, the Indian Express Group, the Hindustan Times Group, and the
Anandabazar Patrika Group are the main print media houses of the country.
Newspapers in Bangalore:
Bangalore also rendered as Bengaluru is the capital of the Indian state of Karnataka.
Located on the Deccan Plateau in the south-eastern part of Karnataka, Bangalore is
India's third most populous city and fifth-most populous urban agglomeration. Bangalore is well known as a hub for India's information technology sector. It is among the top 10 preferred entrepreneurial locations in the world. As a growing metropolitan city in a developing country, Bangalore confronts substantial pollution and other logistical and socioeconomic problems. A succession of South Indian dynasties ruled the region of Bangalore until in 1537 AD, Kempegowda a feudatory ruler under the Vijayanagar Empire established a mud fort considered to be the foundation of modern Bangalore. Following transitory

occupation by the Marathas and Mughals, the city remained under the Mysore kingdom, which is now a part of the Indian state of Karnataka. Bangalore continued to be a cantonment of the British and a major city of the Princely State of Mysore which existed as a nominally sovereign entity of the British Raj. Following the independence of India in 1947, Bangalore became the capital of Mysore state, and remained capital when the new Indian state of
Karnataka was formed in 1956. With a Gross domestic product of $83 billion, Bangalore is listed 4th among the top 15 cities contributing to India's overall GDP. The first printing-press in Bangalore was established in the year 1840. In 1859, Punjab Kesri became the first English bi-weekly newspaper to be published in Bangalore and in 1860; Mysore Vrittanta
Bodhini became the first Kannada newspaper to be circulated in Bangalore. Currently, Vijaya karnataka and The Times of India are the most widely circulated Kannada and English newspapers in Bangalore respectively, closely followed by the Prajavani and Deccan
Herald both owned by the Printers (Mysore) Limited – the largest print media house in
Karnataka.
Cover Price Details of English Newspapers in Bangalore as on Jan 2013*
Days TOI
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Week
4.00
4.00
4.00
4.00
4.00
4.00
5.00
29.00
DC
3.00
3.00
3.00
3.00
3.00
3.00
3.00
21.00
TNIE TH
Price in Rupees
3.50
3.50
3.50
3.50
3.50
3.50
5.00
4.00
4.00
4.00
4.00
4.00
4.00
5.00
26.00 29.00
DH
4.00
4.00
4.00
4.00
4.00
4.00
5.00
29.00
DNA
3.00
3.00
3.00
3.00
3.00
3.00
3.00
21.00
TOI- The Times of India, DC-Deccan Chronicle, TNIE-The New Indian Express, TH-The
Hindu, DH-Deccan Herald, DNA-Daily News Analysis
Review of Literature:
Samantha Barthelemy et all (2011) in their Research paper on Future of Print Media has sought to interrogate the commonly held assumption by media analysts and commentators

that the newspaper industry is in perpetual decline. To be sure, the idea of the “death of print” is founded in a realistic assessment of the impact of technological advances.
Vivian Vahlberg (July 2003) in his research paper on Reader orientation pays off in higher readership Newspapers that put more emphasis on understanding and responding to consumers have strengthened their readership over the last 2.5 years. The results of a new study reinforce a key recommendation from the Readership Institute that newspapers become more reader-oriented.
Paul Farhi (July 2005) in his article on Bright future for Newspaper It pays to remember that new communications media rarely eliminate the old ones; the old simply adapt to accommodate the new. So movies didn't eliminate novels and TV didn't eliminate movies or radio. It could be just as likely, therefore, that the worst case doesn't happen. Maybe newspapers will find stability and equilibrium with a core of loyal, demographically attractive readers.
Scope of the Study:
Since the entire world has become more of techno oriented and people are merely depending the technology of the routine works starting from .paying the electricity to paying the credit card bills. At the same time the concept of physical or traditional newspaper is loosing its importance against the online newspaper this study aims at knowing does really the online newspaper has made any impact on the Traditional Newspaper.
Objectives of the Study:

To analyse whether online newspaper is overtaking the traditional newspaper.

To study the factors influencing to choose the traditional newspaper.

To analyse the Time spending habits of Newspaper Readers (both Traditional &
Online).
 To analyse the perception of Traditional newspaper readers towards pricing.
Methodology:
Exploratory Type of research was implemented for the study with the sample size of 100 readers of English newspaper. The sample includes only those respondents who are 18 years

and above. The sampling procedure used for the Study will be convenience sampling as in questionnaires are administered at places like residences /buildings, Apartments, up market, shopping centers, eating joints at Bangalore and at different companies in Bangalore.
Sampling: The study includes the Convenience sampling process in which most of the
Respondents are professionals like software engineers, college professors and Corporate
Employees.
Sample Size: The study is conducted with help of 500 samples from Bangalore City only.
Primary data:
The primary data is generated by structured questionnaires for respondents with face to face interviews. Primary data will be collected through extensive use of questionnaire for survey.
Survey will be conducted in Bangalore. Later the data collected will be used for the purpose of analysis.
Secondary Data:
The secondary data will be collected from the news papers and journals, publications brought out by research institutions university library as well as those published on internet or website.
Analysis techniques:
Analysis and interpretation was done on the basis of the collected data and the same was segregated and consolidated in the excel sheet and later the data was used for preparing of tables, list and the pie charts.
Table 1.1 Showing the Number of Readers reading Traditional and online Newspaper
Particulars Respondents
Traditional Newspaper 415
Online Newspaper 85
Total 500
%
83%
17%

Graph 1.1 Showing the Number of Respondents prefer Different form of Newspaper
Traditional Newspaper Online Newspaper
17%
83%
Interpretation: From the above analysis we can easily say that among the 500 respondents whom interviewed it was clear that majority of the readers (83%) depend on traditional newspaper to get the news at their door step and only few respondents (17%) would like to read the news from the online newspaper.
Table 1.2 showing the Influencing factors of Traditional Newspaper Respondents
Door Step
Delivery
140
No accessibility to internet
70
Reliability Habituated convenience
45 185 60

Graph 1.2 Showing Influencing factors of Traditional Newspaper Respondents
Chart 1.2
200
150
100
50
0
Door Step
Delivery
Reliability Habituated convenience No accessibility to internet
Ряд1
Interpretation: There are lot of factors which influences the Readers to relay on Traditional newspaper when the study was conducted to know the different variables which are influencing the customers to read traditional newspaper in which majority of readers(37%) said that they choose traditional newspaper because they are habituated in reading the physical copy, 28% of the readers go for traditional newspaper because it is been delivered to their respective doorsteps and 9% depends on it for reliability and 12% buy it since it is convenience for them and rest of the 8% go for it since they don’t have accessibility to the internet.
Table: 1.3 Showing Influencing factors of online Newspaper Readers
Free of Cost
No time to
Read at
Home
Environmental
Concern
45 15 10
Poor Service
Delivery
15

Chart: 1.3
Chart: 1.3
50
45
40
35
30
25
20
15
10
5
0
Ряд1
Free of Cost
45
No time to
Read at Home
15
Environmental
Concern
10
Poor Service
Delivery
15
Inference: Most of the Respondents would like to look into the online newspaper since they are getting it at free of cost in their office or the institution where they are working and also readers does not have time to read the newspaper at home because of which they depend on online newspaper and people who are eco friendly who feels that getting hard copy of the newspaper is like cutting the trees and spoiling the environment and many readers stick with the online newspaper because of the bad experience with the services delivery.
Table 1.4 showing the Reading Habits of Respondents
1-15
Mins
140
16-30
Mins
200
31-40
Mins
60
41-60
Mins
60
1 hour or
More
40

Graph 1.3 Showing the Reading habits of Readers
Chart: 1.4
1-15 Mins 16-30 Mins 31-40 Mins 41-60 Mins 1 hour or More
12%
8%
12%
28%
40%
Interpretation: It is clear from the study that most of the readers (40%) would like to spend
16-30minutes towards reading their newspaper they would like to glance through almost all the important news including reading all the headlines, 28% of the readers spend 1-15 minutes reading their newspaper and 12% of readers spend 31-40 minutes and 12% spend 41-
60 minutes it was also interesting to know there are 8% of readers spend more than one hour reading a newspaper.
Table 1.5 showing the respondents perception towards pricing of Traditional
Newspaper
Highly Satisfied
210 115
Neither satisfied
Nor Dissatisfied
25
Dissatisfied
35
Highly
Dissatisfied
30

Graph 1.5 showing the respondents perception towards pricing of Traditional
Newspaper
250
200
150
100
50
0
Ряд1
Ряд2
Highly Satisfied Neither satisfied
Nor
Dissatisfied
Dissatisfied Highly
Dissatisfied
Interpretation: It was asked to the 415 respondents who reads only the Traditional newspaper to check their perception towards the pricing of the dailies they read and it was very clear from the study that more than 50% of the readers are happy with the pricing of the newspaper they read and also they are very loyal to the particular brand that they read. Only few of them was said that they not satisfied with the pricing and some of them tend to be neutral in their opinion.
Conclusion:
In spite of lot of transformation from the digital era but still it is clear from the evidences that the readers prefer to go for a physical or traditional newspaper because of lot of attributes which are beneficial to them over the digital or online newspaper and the intersecting aspect which was revealed from the study was many of the readers prefer online newspaper only for previous day’s news if it is more important and it is clear from the study that most of the readers prefer to go for the traditional newspaper rather than the digital and factors influencing readers to prefer traditional newspaper is because of the door step delivery they receive and many of the readers are habituated reading the physical newspaper from many decades and finding it difficult to switch over to the digital newspaper and even many

respondents who are housewives said that they since they does not have accessibility to the internet the relay on traditional newspaper and it was also clear from the study that more of readers like to spend more than 15mins towards reading the newspaper and give more importance for reading in-depth news and study also reveals that among the 13% of the
Digital newspaper readers go with E-paper because it is available free of cost and their concer towards environmental sustainability.
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