Key Psychologists Wilhelm Wundt (1870s - 1910s): "father of psychology," first to separate psychology from biology & philosophy William James (1880s - 1900s): developed early theories on emotion, intelligence, religion; wrote first psych textbook Hermann Ebbinghaus (1880s - 1900s): studied memory, developed the concept of a "forgetting curve" Alfred Binet (1880s - 1900s): developer of intelligence testing G. Stanley Hall (1880s - 1920): founder of the American Psychological Association Sigmund Freud (1880s - 1930s): father of psychoanalysis, developer of theory of id, ego and superego Edward Titchner (1890s - 1920s): developer of structuralism and introspection Alfred Adler (1900s - 30s): developed the ideas of the "inferiority complex" and "individual psychology" Edward L. Thorndike (1900s - 40s): early researcher on learning, developer of "puzzle boxes" John B. Watson (1900s - 50s): first behaviorist, studied learning; ran the "Little Albert" experiment Carl Jung (1900s - 50s): neo-Freudian who advanced Freud's theories, but de-emphasized sexual motives Ivan Pavlov (1910s): discoverer of conditioned (or "Pavlovian") responses; studied salivating dogs Hermann Rorschach (1910s - 20s): developer of "Rorschach inkblots;" psychoanalyst Wolfgang Kohler (1910s - 1950s): developer of idea of overt and covert motivations for behavior Lev Vygotsky (1920s - 30s): developed theories about how children learn through socio-cultural lens Karen Horney (1920s - 40s): developed the 10 Neurotic Needs, opposed Freudian approach as sexist Jean Piaget (1920s - 70s): researched psychosocial developmental stages in children Anna Freud (1920s - 70s): first to apply psychoanalysis to children Alfred Kinsey (1930s - 50s): first to scientifically study human sexual behaviors and norms Erik Erikson (1930s - 60s): developmental psychologist, developed stages of psychosocial development Abraham Maslow (1930s - 60s): developer of Maslow's Hierarchy of Needs; humanist Raymond B. Cattell (1930s - 70s): researcher in personality, developed idea of fluid vs. crystal intelligence Solomon Asch (1930s - 70s): social psychologist who focused on Gestalt psychology Harry Harlow (1930s - 70s): experiments on social isolation using rhesus monkeys, "Pit of Despair" experiment B.F. Skinner (1930s - 80s): developed ideas of "shaping" behavior through rewards & punishments Carl Rogers (1930s - 80s): humanist; developed the person-centered approach to client therapy Roger Sperry (1940 - 80s): studied brain and neurological structures, particularly split-brain patients Mary Ainsworth (1950s - 80s): developed idea of "attachment theory" Lawrence Kohlberg (1950s - 80s): researcher in field of moral psychology, creator of the "Hans Dilemma" Albert Bandura (1950s - 2010s): developer of social learning theory, Bobo Doll experiment Noam Chomsky (1950s - 2010s): developer of linguistic (language) theory William Masters & Virginia Johnson (1960s - 70s): studied human sexual response, homosexuality, sexual dysfunction Stanley Milgram (1960s - 80s): studied obedience to authority, "six degrees of separation" phenomena Elizabeth Kubler-Ross (1960s - 90s): developer of stages of grief; author of On Death and Dying Philip Zimbardo (1960s - 2010s): studied the "Lucifer Effect;" conducted Stanford Prison experiment Mihaly Csikszentmihalyi (1960s - 2010s): developer of theories on happiness, cognitive flow, and creativity Martin Seligman (1970s - 2010s): developed theories of learned helplessness, positive psychology Robert Sternberg (1970s - 2010s): developer of triarchic theory of intelligence, theories on love Howard Gardner (1970s - 2010s); developed theory of multiple intelligences and learning styles