Marketing I
Ethical Issues in Marketing
1. What does the word “ethical” mean?
2. Explain the difference between illegal actions and unethical actions?
3. What issues could be considered “unethical” issues in promoting products and services? (Give three
examples)
4. How are consumers protected from unethical promotion? List at least ONE law/regulation and
explain what it does.
5. Work with a partner to research a recent newsworthy issue (within past 10 years) that represents an
unethical promotion or marketing activity. Prepare a brief PPT presentation that explains the issue,
identifies how consumers and/or the news media reacted to the issue and what the company charged
with the complaint did to rectify the action.