Dear Food Vendor,
Thank you for your interest in participating at the 10 th Annual Jazz Age Lawn Party. Within
this document you will find details and logistics to help you better understand our
requirements and guidelines. Please complete and submit this application by May 1st in
order to secure your space. Applications will be considered on a first come first serve basis
until all spots are filled. Please note that completing and submitting an application does
not guarantee acceptance or assume any commitment on the part of Arenella Productions
or the Jazz Age Lawn Party. All accepted vendors will be notified in writing upon receipt
and acceptance of their completed vendor kits. Accepted vendors will have three (3)
business days to submit payment in order to confirm participation. All decisions made by
JALP and Michael Arenella Productions are final.
Sincerely,
The JALP Team
About Us:
During two weekends each year, guests are invited to discover and experience one of the
most colorful and formative epochs in American history at New York City’s original
prohibition era inspired gathering, The Jazz Age Lawn Party. Conceived and hosted by
Michael Arenella, the event started as a small gathering of perhaps fifty friends and fans.
Initially produced by Governors Island, the event was handed over to Michael in its third
year to organize and grow. Under his careful watch The Jazz Age Lawn Party has become
what is now referred to by The Wall Street Journal as “the biggest (not to mention the
cleanest and most family-oriented) regular event in the ‘Retro Noveau’ movement...”.
Twice selected by The New York Times as “one of the most memorable events” of the year,
The Jazz Age Lawn Party offers participants and guests a magical opportunity to travel back
in time.
General Event Information:
Event Location: Colonels Row, Governors Island (Accessible via ferry only)
Manhattan side ferry access:
Battery Maritime Building 10 South Street
New York, NY 10004
Event Dates and Hours:
o
Saturday, August 15, 2015

o
11:00am to 5:00pm
Sunday, August 16, 2015

11:00am to 5:00pm
Website: http://jazzagelawnparty.com
Expected attendance:
o
The Jazz Age Lawn Party attracts 4000+ attendees per day, close to 10,000 attendees
per weekend.
o
Pre-event ticket sales for the 2015 season are pacing over 300% higher than 2014 year
to date sales, with several tiers of admission already sold out.
Event Organizer:
Arenella Productions
126 Douglass Street, #4
Brooklyn, NY 11217
FOOD VENDOR INFORMATION:
Fees:
o Each footprint will be a standard size of 10’ x 10’, regardless of location within venue.
o Larger footprints are available in a size of 10’ x 20’.
o Individual vendor fees will depend on size of footprint requested:
 10’ x 10’ Tent Space or Food Truck - $1500
 20’ x 10’ - $2250
o Each footprint includes four (4) or six (6) staff wristbands/working credentials
depending on size.
o Confirmed Vendors may order rentals (tent, tables, chairs, garbage cans) as follows:
 10’ x 10’ high top tent, including all set up- $300 each
 6’ table with Kwik-cover- $35 each
 Folding chair- $10 each
 Garbage can- $10 each
o Footprints will NOT include or offer electricity. Vendors may order electricity as
follows:
 20 AMPS/ 120V: $200 per drop
 30 AMPS/ 220V: $400 per drop
o Whisper generators only are permitted. Please alert Event Organizer if you will be
bringing a generator for use on site. This applies to all Food Trucks.
o Charcoal grilling is not permitted on Governors Island. Propane is permitted but vendor
must notify Event Organizer and outline needs and use for approval by Site.
o Drinking water and Ice may be purchased on site through Event Producer. Food Vendor
must adhere to Event Organizers guidelines with regard to water for sale based on
event sponsorship.
o Vendor must agree to work with Event Organizers and JALP package holders to
integrate pre-sold meal tickets into their overall sales. Food and Beverage Vendors
must be open to accepting these pre-sold meal tickets, which will be redeemed and
settled with the JALP team immediately following the event. Ticket redeemable value
will be negotiated based on selected menu items.
o Security Deposit: Food and Beverage Vendors will be required to give a $200 trash and
damage deposit prior to load in. Footprints will be inspected upon participant load out,
at which point security deposits may be returned in part or in entirety pending any
outstanding trash or damage issues.
o Food and Beverage Vendors must use Earth Matters-approved compostable service
ware.
o All Food and Beverage Vendors must supply copy of a valid DOHMH certificate.
Vendors requesting larger footprints should contact jalpvendors@gmail.com for rates
and availability.
Interested vendors must fill out the Food Vendor Application and submit by July 25, 2015. Upon
written confirmation of acceptance, confirmed vendors will have three (3) business days to
return their payment form to secure their allotted space. After three (3) business days, Event
Organizers may release hold on space to other applicants.
Vending Guidelines:
o
o
o
o
o
o
Only vendors with confirmed and contracted footprints will be allowed to sell food
product and display signage at The Jazz Age Lawn Party.
Event organizer will provide signage. If food vendor would like to provide additional
signage for their footprint, it must conform to Jazz Age and The Jazz Age Lawn Party
aesthetic. Event Organizer reserves the right to pre-approve or deny all signage.
Vendors must confine signage and activities to their individual vending spaces unless
previously agreed upon and confirmed, in writing, with Event Organizers.
All vendor staff must make a reasonable effort to represent themselves in 1920’/30’s
era-appropriate clothing.
Accepted Vendors will be required to submit to Event Organizers an activation rendering
and description of their footprint within three (3) business days of notice of acceptance.
Activation renderings must include the following:
 Food menu and pricing.
 Sketch or visual of footprint- may be photos from other activations with
similar look and feel.
 Basic footprint layout/floorplan, including whether Vendor will need tent or
other rentals.
While on-site, Event Organizers may review activities of vendors at any time and may
deny a vendor access to, or expel a vendor from, the event without refund of any fees if,
as determined solely by the Event Organizer, such Vendor ahs not complied in all
material respects with policies, legal requirements, and terms and conditions as
outlined in this document.
LOAD IN/OUT:
General Info:
o Event Location: Colonels Row, Governors Island (Accessible via Ferry only)
o
Manhattan Side Ferry Access: Battery Maritime Building, 10 South Street, New York, NY
10004
o
Vehicle access directly to Governors Island for deliveries/pick ups is only permitted on
the island prior to the Island’s public opening time of 10:00am and with prior approval
from Event Organizers.
o
Parking on the Island is limited and will be determined on a case-by-case basis by Event
Organizers, according to guidelines imposed by Governors Island. Some overnight
parking will be allowed on a case by case basis
o
For handheld transport of goods and materials (hand carried or via hand truck) and
walk-on’s. Ferries run approximately every 30 minutes, beginning at 7:00am.
Load in/out Instructions:
Due to the specific ferry schedules and unique venue location of this event, all vendors must
load in and out in a pre-approved and scheduled order dictated by Event Organizers.
All load-ins, NO EXCEPTIONS, must take place on Friday, August 14, 2015 or Saturday, August 15,
2015 between the hours of 7:00am -9:00am.
All load-outs, NO EXCEPTIONS, must take place on Sunday, June 14, 2015. Vendors must plan to
strike quickly as ferry access departing the Island will only run through 6:00pm. Any items left on
site after 6:30pm on Sunday, August 16, 2015, will be disposed of by event security.
Confirmed vendors will receive a load in/out request form to be filled out and returned within
three (3) business days of notice of acceptance. Event Organizers will confirm final load in/out
schedules with each vendor within one (1) week of event date.
Storage on-site:
o Security will be provided on-site throughout the event, and limited overnight secure
storage and refrigerated storage may be available upon request.
o Any requested overnight or refrigerated storage should be communicated to the JALP
Vendor Liaison within two (2) weeks of event date (by May 29th).
o Overnight or refrigerated storage requests must be received in writing and must include
a complete listing of # of boxes/cases, dimensions of each box/case and list of items
being stored.
o Vendor must assume all responsibility for all items being stored.
o Event Organizer reserves the right to charge Vendor a flat fee of $100 per weekend for
overnight or refrigerated storage if storage needs are deemed substantial.