Dianna Scott, CMP
1018 Curtis Place • Rockville, MD 20852
310.902.7696 (cell) ● Dianna@EclecticEvents.biz
Marketing, Meeting & Event Planning:
*Public Trust (moderate) Security Clearance
*Experience managing multiple event priorities
*Certified Meeting Professional (CMP) - Convention Industry Council – July 2005/Re-certified December 2010
*Twenty years of experience in domestic and international meeting/event planning, management and marketing
Areas of Strength:
*Contract Negotiation
*Developing Marketing Collateral
*Event Site Selection, Coordination & Design
Technical Proficiency:
*MS Office Suite Expert
*Exhibit-Pro & Raiser’s Edge
*Adobe Acrobat, PhotoShop, Illustrator & PageMaker
Career Progression:
HMSHost – Marketing Specialist (Part-time) – January 2013 - Present
*Prepare graphics/text for print and digital advertisement and social media;
*Collect, Code & Reconcile Invoices; track/manage yearly marketing budget
*Perform administrative duties and projects as designated by VP of Restaurant Marketing
White House Historical Association - Decatur House Museum - Special Events Coordinator (Part-time) –
April 2012 - Present
*Act as primary representative of Decatur House’s Special Events Department during Decatur House events
*Coordinate vendors and museum staff throughout event; conduct pre- & post-event walk-through
*Oversee all event details and schedules; troubleshoot any site-related issue
*Conduct site visits with prospective clients during event set-up; Provide guided tours of Museum
*Perform administrative duties and projects as designated by the Director of Special Events
Strathmore Music Center – House Manager (Part-time) – September 2011 – Present
*Provide floor management in the concert hall on event nights;
*Manage volunteer ushers and House Assistants
*Oversee operation of the education center
*Act as information desk greeter; Provide guided tours of music hall
Access Intelligence - Tradeshow Coordinator (Independent Contractor) -January – March 2011; May-June
2011; January – March 2012; June -July 2012; August – October 2012; March 2013
*Maintained websites by uploading, and posting show materials; Posted and managed exhibitor and sponsor information
*Handled registration calls from attendees/registrants and exhibitors
*Provided executive administrative support to Vice-President of Events
*Provided logistical support on-site Satellite 2011, Satellite 2012 and Satellite 2013
Eclectic Events – Marketing, Meeting, & Event Manager (Independent Contractor) – July 2007 – Present
*Manage yearly Marketing & Events budget; Negotiate F&B, hotel and vendor contracts
*Prepare special projects and market analysis reports
* Vendor Liaison; Collect competitive bids, negotiate vendor contract, hire vendors
*Develop marketing and sales strategy; Design marketing and sales collateral (print and digital)
*Provide full-cycle project management of meetings, conferences, social events and trade shows (domestic & international)
*Develop plans and schedules; thereby managing project workflow and tracking ROI
*Provide technical/logistical support on a series of FDA, NIH & NSF Federal Government-sponsored grant review programs
*Develop and manage overall budget relative to event costs to ensure projects are completed within budget parameters
*Interface with clients to garner required information and data, for successful completion of projects
*Complete timely project related deliverables within client requirements
*Prepare and submit vendor invoices for approval; review and reconcile client invoices
*Oversee acquisition of facilities, event design, and secure speakers and/or program talent; staff oversight on-site
*Manage speaker bureau, pre and on-site registration; coordinate travel arrangements /lodging, organize A/V, F&B
*Coordinated logistics for the Ambassadors of Allied Nations, Senior Military Attachés and Veterans of Foreign Wars
attending and supporting the Department of Defense 60th Anniversary Commemoration Committee memorializing the end of
the Korean War (2013)
Quality Support Inc. - Conference Coordinator (Independent Contractor) - February 2009 – September 2011
*Managed project budget; Designed and produced marketing collateral (print and digital)
*Provided logistical support - Department of State (DOS) - Bureau of Consular Affairs (CA/VO)
*Interfaced with clients and project team members to produce quality materials
*Provided technical & logistical support on a series of HRSA and VA Federal Government-sponsored grant review programs
*Managed assembling and mailing of review materials, pre and on-site registration; coordinated travel, arranged lodging,
organized A/V, F&B, meeting space and staff oversight on-site
AT&T - Marketing, Sales & Events Manager (Independent Contractor) – July 2006 – June 2007
*Supported AT&T Wireless objective to gain new high speed internet subscribers in Pahrump, Nevada
*Executed Marketing Plan strategy requiring one-to-one marketing tactics via community and neighborhood presence
*Coordinated arrangements for booking and establishment of company presence at various local activities
*Coordinated installation of specialized equipment, audio/visual devises at facilities and daily use of company vehicles
*Oversaw acquisition of facilities, event design, travel arrangements, and secured program talent
*Organized and recruited employees to participate in "Feet on the Street" & "ERIC" events WiMAX trial
*Food & Beverage and Entertainment contract negotiations; *Assisted with development of marketing & sales collateral
*Liaison with vendors and service providers; Collect competitive bids, negotiate vendor contract, hire vendors
Wilshire Technologies - Marketing, Sales & Trade show Coordinator - January 2003 – June 2006
*Managed yearly Marketing & Events budget
*Provided executive administrative support to senior staff members
*Chief Editor Quarterly Newsletter; Wrote copy and monitored website content
*Supported on-site trade show activities; Secured performers and speakers for events (domestic & international)
*Liaison with vendors and service providers; Collect competitive bids, negotiate vendor contract, hire vendors
*Coordinated the logistics and establishment of company presence at events and trade shows
*Developed marketing materials, while overseeing internal and external communications and media relations
*Determined media allocation. Prepared press releases and fact sheets
*Designed trade show booth, marketing collateral (print and digital), and ad layouts for trade publications
*Designed written communications, i.e. articles, product descriptions, industry directory listings
Wingcast - Trade show & Events Manager - January 2000 –January 2003
BreezeCOM - Marketing Communications Coordinator - January 1998- January 2000
*Coordinated logistics for corporate events and trade shows (domestic & international)
*Provided executive administrative support to Senior Vice-President of Marketing
* Liaison with vendors and service providers; Collect competitive bids, negotiate vendor contract, hire vendors
*Designed trade show booth, marketing collateral (print and digital), and ad layouts for trade publications
*Directed the content of and monitored the corporate website and database
*Prepared special projects and market analysis reports
Certification:
Certified Meeting Professional (CMP) - Convention Industry Council –
Certification Number: 03589100 July 2005 Recertification: December 2010
Certified Exhibition Management (CEM) – International Association of Exhibitions and Events (IAEE)
Status: In Progress
Anticipated Date of Certification: December 2014
Education:
Cornell University - College of Hotel Administration & eCornell - Ithaca, NY
Major: Hospitality Marketing -- Certification: October 2007 GPA 4.0
MiraCosta College, Oceanside, CA
Certificate of Competence: December 2003 - GPA 3.8
Major: Marketing/Advertising & Promotion
Certificate of Competence: July 2000 - GPA 4.0
Major: Computer Applications/Information & MultiMedia
Affiliations:
Member: Phi Theta Kappa International Scholastic Order of the Two Year College
Member: NACE (National Association of Catering Executives)