BALTIKA STARTED EXPORTING BEER TO COSTA RICA Baltika

advertisement
BALTIKA STARTED EXPORTING BEER TO COSTA RICA
Baltika Breweries has sent its first shipment of beer to Costa Rica. The supply contract was concluded
at the Expocomer 2010 international commercial exhibition, held in Panama City in March. The
Russian brewing industry was represented for the first time at this exhibition by Baltika’s range of
products.
In addition to Costa Rica and Panama, Baltika Breweries has been supplying other countries in the Caribbean
area, including Guatemala, El Salvador, Honduras, and Cuba, for a long time. The company’s products are
represented on the markets of eight countries throughout Latin America. Overall sales volumes for the region
exceeded 250 000 litres in 2009.
In Costa Rica, Baltika №7 Export and Baltika №0 Non-alcoholic beers will be sold in 0.5 litre glass bottles.
The first shipment was for more than 14 000 litres. The assortment may be expanded in the future.
The Republic of Costa Rica (In Spanish: República de Costa Rica, which translates as “rich coast”) represents
a small but promising market in Central America. Thanks to its unique climatic conditions, tourism is one of
the foundations of the country’s economy. Baltika sales will be concentrated primarily in the bars and
restaurants on the country’s Caribbean coast. The average price for a 0.5litre bottle of Baltika will be around
$2.
Baltika Breweries successfully passed the certification procedure for Costa Rica and has become the sole
Russian brewing company with access to the country's markets. The Costa Rican Ministry of Health certified
five beer sorts from the Baltika line for a five-year period.
Download