3M™ VHB™ Tape 5952 Black
Save time, materials and create a smooth, clean, permanent attachment solution with 3M™ VHB™ Tape 5952. This structurally strong tape saves material and associated
costs by replacing screws, rivets, and studs, and their associated process steps, to permanently adhere one substrate to another. It creates a strong bond by spreading the
stress load across the entire length of the joint. Once materials are joined with 3M VHB Tape, a virtually indestructible "weld" is created. This double-sided 45.0 mil thick
tape is very conformable and bonds on contact, saving time and keeping processes moving. Using modified, pressure-sensitive acrylic adhesive and closed-cell acrylic
foam, this tape effectively seals against water, moisture, salt and many solvents. 3M VHB Tape has viscoelastic properties that absorb shock and flex for resistance against
wind, vibration, and thermal expansion and contraction. The PE film liner offers good handling and reliable performance for industrial applications, such as die-cutting and
automated dispensers.
 Eliminates pull-through, dimpling, rivet heads, and weld distortions
 Creates a strong bond on high surface energy (HSE) substrates
The writing
throughout is
geared
toward
"what's in it
for me"
More information


 Bonds on contact, no drying time
3M™ VHB™ Tapes Design Guide (PDF, 4.2MB)
3M™ VHB™ Permanent Assembly Tapes Brochure (PDF, 419.4KB)
Bulletin

 Produces a smooth, clean appearance
VHB™ Tape Surface Preparation Technical Bulletin (PDF, 53.1KB)
 Distributes stress load over entire length of the bond
 Creates a permanent seal against water, moisture, salt and more
The Versatile Attachment Solution
3M™ VHB™ tape fits into grooves, around corners and through curves while offering a durable bond in a way that mechanical fasteners can't. This innovation provides opportunities for quick,
effective MRO and the ability to design structures in new and different ways. The result is an extraordinarily strong tape that holds fast to a wide range of materials. Applications include bonding
and sealing lenses over LED panels, bonding pre-painted metals, bonding and sealing plastic windows to pre-painted panels. 3M VHB Tape can enhance the appearance of finished goods by
eliminating rivets and screws while providing immediate handling strength. In most cases, attaching with 3M VHB tape is a quicker process than drilling, fastening, or using liquid adhesive. This
versatile line of tape can be used indoors or outdoors in a variety of applications, including window and door assembly, sign assembly, electronics, maintenance and dozens of other industrial
applications.
Contractors, manufacturers and other professionals know the cost-saving advantages of 3M Industrial Tapes and Adhesives. The 3M™ brand is widely recognized for the highest standard of quality
and performance that add value to the final results of products or services. Because of their reliability, endurance and performance, 3M™ industrial products have a history of saving costs by reducing
waste, rework and time. Some pros have learned from others; others have learned from experience that by saying; "We Proudly Use 3M Products," is not just good marketing, it's good business.
Length
Liner Thickness
Liner Type
Long Term Temperature Exposure
Product Form
Short Term Temperature Exposure
Solvent Resistance
Substrates (Surface Energy)
Tape Thickness
Temperature Resistance - Initial
Temperature Resistance - Long Term
Units per Case
Width
15 Linear Yard/13.71 Linear Meter
5 mil
Polyethylene (PE) Film
161-2000F, 201-2500F, N/A
Roll
201-250, 251-300, N/A
High
High Surface Energy, (400-1100 Dynes/cm), Medium Surface Energy, (38-39 Dynes/cm),
Medium-High Surface Energy, (42-50 Dynes/cm), Medium-Low Surface Energy,
(36-37 Dynes/cm)
0.040 in (1.0mm) - 0.045 in (1.1mm)
3000F
2500F
12
0.75 Inch/ 19.05 mm
We feel since any distributor site is a competitive market
place, a paragraph promoting the 3M competitive
advantage is appropriate. (we're calling it the "3M
rationale" paragraph)
Unique Benefits of 3M™ VHB™ Tapes:
1. Produces long-lasting strength
2. Absorbs shock
3. Dampens vibration
4. Creates smooth, clean seams
5. Allows use of thinner, lighter materials
6. Seals against the environment
7. Resists UV light
8. Reduces labor and material costs
Elements unique to the Distributor Voice:

Basic informative content layout

Images with alt tags to improve SEO, limited to product only images

What's-In-It-For-Me narrative throughout, i.e. cost/time savings

"3M Rationale" paragraph; our value proposition. I don't know if the specific language would be embraced by IATD marketing but hopefully, you get the idea as
to what I'm trying to communicate and reinforce what makes this voice different from others

Condensed list of specs

Additional list of benefits (blue box), a quick-reading list of benefits to reinforce messaging. These could be geared to specific personas depending on the
distributor, i.e. automotive vs. manufacturing
Note: We will probably need to be cognizant of character and other limitations from site to site.