Workshop invitation Making equality, social justice and human rights real – strategic communications workshop. We are all working to secure dignity, respect, justice and equality for the people we work with, but who isn’t frustrated with the negative tone of public debate about these issues? Research into audience attitudes tells us that we are far from winning the argument, and too many people don’t see the relevance to their lives. HEAR would like to invite you to a workshop, in collaboration with Equally Ours, to explore how using values-based, strategic communications could challenge this negative debate. Drawing on new research, we will explore how we talk about equality and human rights and which messages connect with an audience that doesn’t know how human rights, intolerance and discrimination are relevant to their everyday lives. This session is for activists, communicators and campaigners, and anyone working for an organisation or group supporting or representing those who may be marginalised or discriminated against. We will think about how we achieve lasting change, get our messages across to those who need to hear them, and have a more positive conversation. The session will also provide a ‘train the trainer’ session to help you to take your learning from the event back to your organisations and colleagues and put them into practical use. When: March 17th 2014. 09:30 for a 10am start to 4pm Where: The Human Rights Action Centre, 17-25 New Inn Yard, London EC2A 3EA Nearest station: Shoreditch High Street (London Overground), Old Street (Northern Line), Liverpool Street (Circle, Hammersmith and City, Central lines) New Inn Yard is just off Great Eastern Street and bus 205 runs past the end of New Inn Yard. Go to: www.amnesty.org.uk/find-us for map and directions This is a free event for people working in London for voluntary and community sector organisations on the equality, social justice and human rights agenda. Places are limited so are restricted to one person per organisation. To book a place at this workshop please complete the attached booking form and email to Christine: HEAR@reap.org.uk HEAR is the London network of equalities organisations and acts as a strong pan-equalities voice and source of knowledge and expertise on issues impacting on London's voluntary and community sector. HEAR is a London for All partner. ‘London for All’ is a London Councils’ funded project designed to capacity build London’s voluntary and community sector. ‘London for All’ can help your organisation strengthen its knowledge and skills, work more effectively and efficiently, deliver more accessible services and better support service users. The partnership project led by London Voluntary Service Council offers insight and learning from a collective 200 years of experience, plus understanding of the practical application of such expertise. ‘London for All’ partners include Race on the Agenda, Women’s Resource Centre, Lasa, HEAR and LVSC. Equally Ours is a partnership between eight national charities who have come together to raise awareness of how human rights benefit us all in everyday life. We work as a communications hub, helping others to talk confidently and positively about the human rights safety net that protects us all. Find out more at www.equally-ours.org.uk