S’well water bottle Form: The form is easy to hold Not too heavy Can be easily transported Durable, will not break or dent if it is dropped Aesthetically pleasing water bottles Simple colors, not too busy Made so that it never sweats and therefore, does not become slippery or difficult to hold Made from high grade stainless steel Form is universal not specific to one area or culture Something that can be used by any different age because of the different sizes it comes in Form could be made a little easier to hold by adding some sort of finger grips Function: This bottle keeps drinks cold for 24 hours and hot for 12 hours Easy to use, has a clear function Solves the problem of not having a drink that will stay cold throughout the day Can be used over and over again for many years to come Will not easily break or get run down and ruined Creative solution taking steps towards bettering the environment The form of the bottle makes it simple to perform the function of holding the water, as well as making it simple for the user to open the bottle and drink the water Creativity: Offers a creative solution of the problem of having a drink that will not stay cold throughout the entire day Creative solution to cut back on waste Not specific to one type of person or age group; very universal design The Comparison: Innovative solution to solve the problem of over use of plastic water bottles 50 billion plastic water bottles are dumped in landfills every year Using a reusable water bottle can save up to 3,000 plastic bottles per year Plastic water bottles take over 1,000 years to biodegrade It takes 1.5 million barrels of oil to meet the demand of US water bottle manufacturing If everyone used reusable bottles such as this one, we could drastically cut make on waste and take steps towards protecting the environment