Joshua Connor, Jon Mengel, Joel Lauer,
Dylan Manni
Intro to Business 90-100-01

Company designed for achieving customer
satisfaction
Providing quality water products
 Using latest technology in water purification


Belief in setting a new standard for drinking
water


Quality, cleanliness, customer satisfaction
Plan to recreate the way water is consumed by
the average individual

Location: St. Louis, Missouri



Centrally located in the United States
Balance of shipping/traveling distance
Sole proprietorship
Personally established, owned, operated, and
financed
 Easily formed
 Less expensive than some other types of business
ventures
 Complete control given to the owner
 Goal of branching into a bigger company




Create quality products that have the potential
to turn a profit
Be competitive in the market by keeping the
prices at a competitive level
Become successful overall


Become a top contender in the market
Have a well-run operation

Infinity H₂O Water Bottle



High-quality filtered water all of the time
Regular tap water can be poured through filter
and cleansed of impurities


Reusable water bottle with a built-in water filter
Filter uses activated charcoal to rid water of any
pollutants or contaminants
Advantages


Use bottle multiple times
Easily transported




High-quality water
No need to buy cases of water
Best of both worlds: Home water filters and bottled
water
Water bottles sold to retailers, not directly to
customers


Water products
Prices set around resource costs to provide an
agreeable price for consumers


Penetration pricing


Also based off of competitors’ prices
Product starts at low price and rises as competition
does
Sponsoring sporting events/athletes

Promotes public relations and company image

Manufacturer


Wholesaler or retailer


Mass production
Sell the products
Customers

Actually use the product



Average person/healthy individual
Athletes
Covers most of the population



Many people drink bottled water and everybody
drinks water
Therefore, distribution will take place in all
regions of the United States
Eventually, target will expand to consumers of
other countries

Managerial hierarchy


President
3 Vice Presidents
 Finance, operations, marketing

Vice President of Finance
 Inventory, Accounting, Financial Planning Manager

Vice President of Operations
 Production Manager, Director of Human Services

Vice President of Marketing
 Sales Manager, Director of Customer Service,
Distribution Manager

2 to 5 employees under each low level manager
 # of employees is dependent on need of individual area
of company

Loose centralization


More important decisions handle by president
Routine decisions handle by lower levels of
management
 Given opportunity to handle some important decisions
to promote innovation, creativity, and development

Employee input is always encouraged and taken into
account, however

Employee selection



Compensation (pay) and benefit plans become
better in accordance with position


Must have skills, knowledge, and abilities required
for specific job
Process: initial screening, employment testing,
selection interview, background and reference check,
physical exams and drug testing, decision to hire
Incentive pay provided when an individual achieves
a specific goal
Orientation and on-the-job training for new
employees

Materials
Plastics - supplier
 Activated charcoal - supplier
 Labels – producer
 Combined and packaged in company’s factory to be
sold


Inventory control
Supervised by inventory manager and employees
 Keep efficiency high
 Reduce waste


Quality control

Deming’s concept of Total Quality Management
 Every employee involved in providing product to
consumer
 Use of quality principle in every aspect of production
and operations

Initial capital will come from bank loans


High expenses in first year


Can pay off loans as company becomes successful
Must purchase everything the company will need for
the future
Expenses

Cost of labor, materials, rent, utilities, insurance,
machinery, advertising

Staff will have desktop personal computers
(PC’s)


PC’s linked to local area network (LAN) within
the company



Contain vital software required for each area of the
company
Efficiency in communication
Telephones
Fax machines

Obey the law – comply with…



Take care of customers – provide…




Safety and security standards
Employee wage and hour laws
Top quality products
Products that meet safety and health standards
Products that meet “truth in advertising” standards
Take care of employees


Safe work environment
Consider loss of employee a failure on part of the
company



Properly teach employee how to do job
Dedication to fairness
Respect the vendors



Treat everyone in a professional manner
Pay bills within allocated time
Honor all commitments





Having a quality product
Keeping a competitive price
Quality marketing which displays product in a
positive light
Accommodate customer needs
Create many types of bottles

Water bottles, canteens, sport bottles








Begin marketing overseas
Export product to many other countries
Achieving absolute advantage over
competition
Many new, improved products
Become a top competitor in the market
Expand office and factory locations
Increase annual output
Efficient financing process