Final Agenda - Environmental Business Council of New England, Inc.

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EBC Young Environmental Professional Committee:

Marketing Yourself – Building a Personal Brand and Taking the Work Out of Networking

Bingham McCutchen LLP

Boston, Massachusetts

Wednesday, February 13, 2013

AGENDA

5:30 p.m. Registration

5:45 p.m. Welcome

– Ann Gisinger, EBC

Introduction

Kate Haranis, Vice Chair, EBC YEP Committee

Senior Account Executive, Denterlein

6:00 p.m. Keynote Presentation

Geri Denterlein, President, Denterlein

6:45 p.m. Networking, Cocktails and Hors d’Oeuvres

7:30 p.m. Adjourn

Program Chair

Kate Haranis, Senior Account Executive

Denterlein

10 Liberty Square, Boston, MA 02109

(617) 482-0042 // kharanis@denterlein.com

Kate Haranis brings her clients a strong track record in persuasive communication, advocacy, and development. Kate’s experience in both in-house and agency communications roles has sharpened her ability to tie public relations strategy and tactics to clients’ business goals, as well as her skill in quickly developing high-quality collateral for both traditional and new media platforms.

Prior to joining the Denterlein team, Kate provided counsel and collateral for media relations to a variety of clients in technology and renewable energy. In her roles, Kate frequently navigated issues at the intersection of market forces, government regulation and community relations, while building strong relationships with mainstream and trade journalists.

Kate also spent several years refining her expertise in persuasive messaging, board engagement, fundraising campaign management and volunteer advocacy on the Institutional Advancement team at Emerson College in Boston, MA. She partnered with all major campus departments to improve internal communication between advancement and academic offices, as well as effectively gather and disseminate information to the undergraduate parent community and leverage engagement into philanthropic support. During her tenure, the team saw annual giving rates surpass $1 million for the first time, and sustained increasing fundraising success and outreach/advocacy programs.

Kate’s other advocacy and communication experience includes contributions to the success of Dana-Farber Cancer

Institute’s billion-dollar Mission Possible campaign through proposal writing, donor correspondence and event planning on the Principal and Major Gifts team. She has also worked with the Massachusetts Society for the Prevention of Cruelty to

Children and The Home for Little Wanderers, and contributed persuasive messaging collateral to projects ranging from

Rep. Richard Neal’s 2010 re-election bid to the launch of a new children’s sleepwear technology.

Kate graduated magna cum laude from Emerson College with a Bachelor of Science in Political Communication, and currently serves as professional advisor the Emerson College chapter of the Public Relations Student Society of America.

She is vice-chair of the Young Environmental Professionals committee of the Environmental Business Council and chairs the Junior League of Boston’s JLB Arts program in the Boston Renaissance Charter School.

Keynote Speaker

Geri Denterlein, President

Denterlein

10 Liberty Square, Boston, MA 02109

(617) 482-0042 // gdenterlein@denterlein.com

Geri Denterlein’s life work has been at the intersection of business, government, and journalism. In that space she is an accomplished leader, recognized by the Boston Chamber of Commerce, Women’s Business, and the Boston Globe.

As president and founder of Denterlein, Geri leads a successful company that specializes in strategic communications and is known for its successful public policy campaigns, crisis communications work and healthcare consulting.

Drawing on 30 years experience, Geri provides executive-level counsel to businesses, nonprofits, colleges, and healthcare organizations. Guided by the belief that communications services must be aligned with a client’s business plan,

Geri brings corporate expertise to each assignment.

Prior to serving as a consultant, Geri was editorial director at WBZ television, where she was responsible for the station’s government outreach, as well as on-air political analysis. Geri also has governmental experience including terms as communications director for the Departments of Mental Health and as an associate press secretary for former Governor

Michael S. Dukakis.

Geri serves on numerous civic and nonprofit boards including MassINC, A Better City, and the Red Cross of Eastern

Massachusetts. She is a trustee of the Massachusetts Taxpayers Foundation, Friends of Mount Auburn, and Belmont Hill

School. In January 2010, she was elected Chair of the Metro Managers Chairman’s Group, comprised of the 45 largest

Red Cross chapters in the country and, in early 2012, Geri was also appointed to a newly formed Red Cross leadership group, the National Philanthropy Board.

Geri is a popular commentator on the subjects of politics, leadership, and power, appearing on WBZ-TV, WCVB, NECN, and Fox News. She has also been a featured speaker at the Massach usetts Women’s Conference, the Boston Chamber of Commerce, the Boston Women’s Bar Association, and many local professional conferences and universities. Geri’s work has appeared in national publications, including Inc. Magazine.

She is the author of the g uidebook The Power Chicks’ Guide to Boston: In their own words, a compendium of advice to young professional women on the subjects of leadership, power, and the value of civic engagement.

Geri holds a Bachelor of Science degree from the University of Cincinnati and a Master of Public Administration from the

Kennedy School of Government at Harvard University.

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Environmental Business Council of New England, Inc.

375 Harvard St, Suite 2 Brookline, MA 02446

617-505-1818 // ebc@ebcne.org // www.ebcne.org

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