JOB PROFILE
Job Title:
Sales Executive
Department:
Hospitality/Sales
Reporting to:
Sales Manager (Hospitality)
Contract type: Permanent
Working hours: 40 hours per week, 09:00hrs to 18:00hrs, Monday to Friday
Key Purpose of |Role:
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To assist the Sales Manager (Hospitality), Hospitality Manager and Head of Sales with
promoting the hospitality products at Lord’s Cricket Ground with a primary focus on match day
hospitality packages.
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The role will also focus on achievement and delivery of financial and quality standards in
adherence with both the annual Sales and Marketing plan and the Club’s Strategic Plan.
Main Tasks and Accountabilities:
Sales:
 To develop and maintain an in-depth knowledge and understanding of the hospitality products
available in order to advise clients of all options relevant to their particular requirements.
 To understand each client’s requirements and expectations, in order to advise and competently
promote Lord’s as a suitable venue.
 To respond promptly and appropriately to all incoming enquiries and providing potential clients
with accurate information that is tailored to individual requests.
 To manage the conversion of enquiries for new and existing clients into confirmed business and
thereby assisting in the expansion of new business.
 To support the Sales Manager (Hospitality) with the pro-active sales of hospitality packages to
warm leads via email, phone call and face-to-face meetings.
 To conduct show rounds with current and prospective clients with a view to promoting and selling
Lord’s above other venues.
 To maximise all up-selling opportunities and maintain accurate records of all sales leads.
 To accurately record all enquiries and bookings in the Kinetix and See360 systems.
Account management:
 To maintain and increase revenue from allocated accounts.
 To assist with managing official distributors and to build a good relationship with these clients,
providing them with the support they need to sell stock at Lord’s Cricket Ground and obtaining
sales reports as required.
 To manage a number of retail clients and ensure they are contacted on a regular, structured
basis with the aim of securing confirmed business.
Other areas:
 To develop and maintain in-depth knowledge of competitor venues.
 To represent Lord’s at external networking events, meetings and exhibitions as required.
This job profile is not an exhaustive or definitive list of all possible job responsibilities, tasks, and
duties. The responsibilities, tasks, and duties of the jobholder might differ from those outlined in the
job profile and duties might be amended as the job evolves in light of the needs of the business
and/or at the discretion of management.
Variations of job relating to Major Matches:
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Promotion of the Lord’s hospitality product
Managing agency representatives on day
Entertaining as required
Supporting the hospitality team in all hospitality operations as required
Attendance at all major match days with extended hours as appropriate
Wearing of any agreed uniform
Values and Behaviours:
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Have a positive and proactive approach to all elements of the role
Take responsibility for own actions and outputs
Be respectful to all staff and visitors
Actively promote team work by supporting others and sharing knowledge
Deliver high quality work/service in a timely way
Health & Safety:
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At all times to be responsible for the safety of yourself and others through adherence to Club
(and legal) safety rules and procedures.
To be familiar with fire and evacuation procedures.
To communicate necessary H & S information to visitors/customers.
Person Specification: Skills & qualifications, experience, attitudes/competencies:
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Passionate about working in the hospitality industry.
Some experience of selling premium hospitality.
Experience in account management of agency or corporate clients.
Strong customer focus with the ability to achieve and maintain an exceptional level of service at
all times.
Strong written and verbal communication skills including the ability to represent the Hospitality
Department to a wide range of people and organisations.
Strong working knowledge of Microsoft Office including Word, Excel, Outlook & PowerPoint.High
level of initiative with administrative and organisational ability.
Tact, discretion and the ability to work quickly under pressure maintaining a high level of
accuracy and detail.
Ability to forge strong relationships internally and externally with staff and key stakeholders.
High standard of personal presentation.
Flexibility with respect to working hours.
Experience within sports hospitality is a distinct advantage.
Written By:
Hayley Wood
Date: 23rd July 2014
Accepted by:
Date: