Manuscript Guidelines for Accepted Papers and Abstracts
Terri Rittenburg, University of Wyoming, Laramie, WY, USA
These guidelines must be followed by accepted papers and abstracts for inclusion in the
Proceedings of the 40th Annual Macromarketing Conference. Submit your final manuscripts to
the track chair no later than Sunday, 1 February 2015. Please follow all instructions precisely
in the final draft; papers that deviate will be returned to the author(s). Following format
requirements initially will reduce everyone’s work later.
Page Size, Margins, and Font
The page size should be set at Letter, 8.5” x 11”. Margins should be set at 1 inch top and
bottom and 1 inch right and left. The base font should be set at Times New Roman, 12-point
font size. All text should be left-justified. Please do not number pages. This will be done by
the editor.
Header
A full horizontal line (weight = 1 point) should be drawn at the top of the first page. One
line is skipped; then the title should be printed in upper and lower case letters, 20 point type, and
flush to the left margin. Titles that fill more than one line should be single spaced and each line
left-justified.
The author(s) and affiliation(s) should be flush-left, single-spaced, and typed at the
beginning of the second line below the title. Use 12 point type. Do not use titles such as "Dr."
or "Professor." Additional authors and affiliations should be stacked under the first.
Skip one line; place another full horizontal line after all the authors and affiliations have
been listed. This separates the heading from the text.
Abstract
All papers begin with a brief abstract of 150 words or less. This abstract should be singlespaced and italicized as shown above. If you are just submitting an abstract, then all your text
should be italicized.
Body and Headings
The body of the paper should be single-spaced and should immediately follow the
abstract. Except for the abstract, all paragraphs should begin with a .5” indentation. Double
space between paragraphs.
Be sure to begin with a first level heading after the abstract and before the first paragraph
of the body of the paper to clearly separate the two. Double-space before first and second level
headings (in other words, leave one blank line). Headings that take more than one line should be
single-spaced. First level sub-headings should be left-justified, boldface, in upper and lower
case, and printed in 12 point type.
Second Level Sub-Headings
Second level subheadings should be left-justified, upper and lower case, in bold italics
and printed in 12 point type as shown above. Do not use headings other than these two types.
Footnotes and Endnotes
Footnotes are not encouraged, please use them sparingly. Endnotes are not acceptable.
Figures and Tables
Figures and Tables should appear within the body of the paper and should be numbered
consecutively. The figure or table number and description should appear in boldface 12 point
type above the top of the table as shown below. Center the description and the table. Microsoft
Word tables are acceptable as follows:
Table 1. Sample Characteristics
Description
Age
<20
20 to 30
>30
Education
Grade School
High School
College
Frequency
Percent
92
120
55
34
45
21
29
39
199
11
15
74
Mathematical Notation
Mathematical notation must be clear within the text. Equations should be centered on the
page. If equations are numbered, type the number in parentheses flush with the right margin. For
equations that may be too wide to fit in a single column, indicate appropriate breaks.
Citations and References
The citation and reference style should follow the new Journal of Macromarketing
format, which is the AMA format. For the citation in the text, please cite only the last name of
the author(s) and include the year in parentheses (Kilbourne, McDonagh, and Prothero 1997).
Direct quotes should include a page number as part of the citation.
The word References should appear left-justified and in bold above the list. Entries
should appear in alphabetical order, with a .5” hanging indent. Write the book, journal, or paper
series in italics as seen below. Double-space between each listing in the reference section. Be
sure that all titles cited in the text appear in the reference list and vice versa. Please provide
translations for non-English titles in references, page ranges for articles and for book chapters,
and all author/editor names unless they appears as “et al.” in the publication.
Journal Article
Smith, Joe (2001), “Reference Style Guidelines,” Journal of Guidelines, 4 (2), 2-7 [or 4 (June),
2-7].
Book
Smith, J. R. (2001), Reference Style Guidelines. Thousand Oaks, CA: Sage.
Chapter in a Book
Smith, Joe (2001), “Be Sure Your Disk Matches the Hard Copy,” in Reference Style Guidelines,
R. Brown, ed. Thousand Oaks, CA: Sage, 155-62.
Editor of a Book
Smith, J. R., ed. (2001), Reference Style Guidelines. Thousand Oaks, CA: Sage.
Dissertation (unpublished)
Smith, J. R. (2001), “Reference Style Guidelines,” doctoral dissertation, University of California,
Los Angeles.
Paper Presented at a Symposium or Annual Meeting
Smith, J. R. (2001), “A Citation For Every Reference,“ paper presented at the annual meeting of
the Reference Guidelines Association, St. Louis, MO (January).
Online
Smith, J. R. (2001), “Reference Style Guidelines,” (accessed June 1, 2010), [available at
www.sagepub.com].
Again, all manuscripts must follow the new Journal of Macromarketing guidelines for the
citations and references.
Appendices
Appendices, if used, should immediately follow the references. The word "Appendix"
should be left-justified at the top of each appendix. If there is more than one appendix, number
each consecutively.