1. Open Day Attendance
Total Attended
Booked/Did Attend
Did not Book/Attended
Booked/Did Not Attend
July 2012
July 2011
No of
No of
No of
No of
No of
No of
Guests Visitors Students Guests Visitors
Students
494
666
1160
456
638
1094
384
533
917
400
572
972
110
133
243
56
66
122
1049
1513
2562
595
837
1432
For July 2012, attendance of students went down by 8% and by 4% for the number of
accompanying guests.
2.
Questionnaire Analysis
The questionnaire was distributed to 456 students. Of these 75 responded (a response rate
of 16.4%). Majority of students were applying for Undergraduate courses (95.9%) 82.7% of
visitors were generally interested in entry for the following academic year (2013), with just
13.3% visitors looking at 2014 and 13.3% for the current year (2012).
3. Date and Timing of the Open Day
All (98.7%) except one respondent found the date and time convenient. Open ended
comments were mainly positive about the Open day being over a weekend:
As the date was on a Saturday, it was possible for me to get time off work to visit the university
As was a weekend my parents could come as well
Better to be at the weekend
clashed with other open days
Didn't interfere with anything as was on a weekend and early.
Good flexibility for times on tours, talks etc.
having it on a Saturday was very helpful
It didn't clash with any other open days that I intended on attending. Also with it being on a
Saturday it meant I was able to get there a lot easier as I had a lift, where as if it had have been
during the week, I would have had to miss school and catch two buses.
It started too early though
Nice time because it means you had all day to look around :)
No other open days I wanted to attend on this day.
Saturday was more convenient than a week day for me
Saturday's the best day
92% managed to do everything they wanted to do in the day an improvement on July 2011
where this was 90%. The following reasons were provided nearly all being positive:
.
evrything was very well spaced out with lots of times for the same event to choose which to go to.
Having to walk to between Student Central/ Richmond Building
i did'nt manage to get round to everything i wanted due to being temperarly in a wheelchair and i did struggle to keep up
with the students that was showing us around.
I just had enough time
I liked that each department had it's own talk and the accommodation tour
I wanted to hear about the finance, go on the campus tour and accomadation tour and hear about my course and was 100%
happy with everything I saw from the website
It was all set out fine.
The online tracker was a very useful and worthwhile tool when it came to managing time and talks etc.
the schedule on the internet wasn't cleat whwther it was a talk or tour
there was fairly good organization and I was able to see everything I wanted to
Very well organised, lots of useful talks
Wouldhave liked to do chemical engineering tour, but couldn't fit morning tour in and afternoon tour was at same time as
mechanical engineering- may be separate times on offer next time?
98.7% felt that information provided was adequate for the Open Day a 3% rise from July
2011
.
The most commonly used booking process was the online Open day web form (58.7%)
followed by email (24.0%). All visitors had found the booking process efficient, stating it was
simple, easy to book and quick.
4.
Getting to the Open Day
Visitors and students had mainly travelled by car 71.6% (70.4% in July 2011), the remainder
had either used public transport (21.6%) or walked (6.8%).
July
2011
October
2011
July
2012
The ease of finding their way to the university and campus was mainly rated positively:
Excellent
Good
Average
Poor
Very poor
Ease of finding
University
Ease of finding
way around
campus
Ease of finding
University
Ease of finding
way around
campus
Ease of finding
University
Ease of finding
way around
campus
48.0
38.7
12.0
1.3
0
33.3
45.8
12.5
6.9
1.4 (#1)
36.1%
43.4%
16.9%
3.6%
0%
39.8%
48.2%
9.6%
2.4%
0%
35.2%
39.4%
18.3%
2.8%
4.2%
44.9%
44.9%
8.7%
1.4%
0%
5. How Visitors rated the Open Day:
July 2012 (%)
October 2011 (%)
Very
Very Very
Good Average Poor
good
Poor good
Friendliness/ Helpfulness of
staff
54.7
38.7
4.0
0
Good Average Poor Very Poor Very good Good Average Poor Very Poor
69
27
5
0
0
68
26
5
0
0
66
28
6
0
0
66
27
9
0
0
48
38
8
6
0
48
41
9
2
0
57
39
4
0
0
64
32
4
0
0
51
24
16
7
2
56
21
18
5
0
65
29
6
0
0
64
29
7
0
0
2.7
Friendliness/Helpfulness of
Students
Welcome Talk
36
36
21
3
3
Making a good UCAS
application Talk
50
42
0
8
0
Campus Tour
43
40
3
9
6
Department Tour
July 2011 (%)
This question was asked
separately this year.
Accommodation Tour
61
35
0
0
3
41
47
9
0
3
45
44
11
0
0
Refreshments
47
36
8
5
5
42
39
12
3
3
41
40
14
2
3
Disabled Access/Facilities
23
62
15
0
0
40
60
0
0
0
50
50
0
0
0
6. Rating School/Course Tours
Very
Very Comments
Good Average Poor
good
Poor
School of
Computing,
Informatics and
Media
67
0
33
0
0
School of
Engineering,
Design and
Technology
100
0
0
0
0
School of
Management
100
0
0
0
0
School of Social
and International
Studies
85
7.5
0
7.5
0
Delivery was poor and presentation failed.
The tour was not good as the ambassadors couldn’t get into
most of the rooms, this disadvantaged us to looking at useful
equipment used in health studies.
School of Health
Studies
School of Life
Sciences
64
24
6
3
3
71
21
4
0
4
Tour was poorly planned; Not given enough time to explore alone
or look at facilities, felt very rushed and did not get a proper feel
for the university. The talk I attended was quite vague and did
not go into enough detail as the other university open days did.
A lot of info was not given. No activities or opportunities for
participation.
7. Impressions after visiting
67.1% of respondents had visited other Open days and felt that in comparison the university
of Bradford was either much better (27.1%), better (28.8%), remained the same (30.5%),
worse (11.9%) or much worse (1.7%)
8.
Likelihood to apply after visiting then Open Day:
90.3% of respondents were more likely to apply to the University of Bradford after visiting the
Open Day (92.7% in October 2011).
9.
Opinion of the University:
80.8% of respondent’s opinion of the university had also improved for the better (81.7% in
October). However it had got worse (5.5%) for a very small percentage (2.4% in October
2011).
Has your opinion of the UNIVERSITY changed during your visit
July 2012
Oct 2011
July 2011
Much better:
35.6
39.0
50.0%
Better:
45.2
42.7
30.0%
The same:
13.7
15.9
17.1%
Worse:
5.5
1.2
2.9%
Much Worse:
0
1.2
0.0%
10. Opinion of the city
The opinion of the city had also improved for 38.1% (37.4% in October 2011) of respondents
though for 59.2% it had remained the same.
Has your opinion of the CITY changed during your visit
July 2012
Oct 2011
July 2011
Much better:
11.3
16.2
14.5%
Better:
26.8
21.2
20.3%
The same:
59.2
52.5
52.2%
Worse:
1.4
8.8
11.6%
Much Worse:
1.4
1.2
1.4%
Proposals and Recommendations for the future – tbc by Helen, Kate and Claire