FOR IMMEDIATE RELEASE
CONTACT:
PRESS
Lauren Lovell, PR Manager
llovell@zachtheatre.org
Images available for download at www.zachtheatre.org/press
AUSTIN, TX – ZACH Theatre will close the 2014-15 Theatre for Family Series with Cenicienta a
bilingual staging of the Cinderella story in collaboration with Teatro Vivo on the Kleberg
Stage April 17, 2015 through May 29, 2015. Directed and written by Caroline Reck of Glass
Half Full Theatre and co-written by Rupert Reyes of Teatro Vivo, this bilingual stageadaptation of Cinderella is infused with found-item puppetry, Mexican culture, and humor.
Easily understood by Spanish and English speakers alike, Cenicienta learns to embrace her culture, familia, and the power of language to unlock her true potential. This production marks the second time that ZACH Theatre will be co-producing with Teatro Vivo, furthering their commitment to bilingual theatre and engaging the Latino/a community in Austin.
“ZACH is committed to doing a bilingual play for young audiences every year. We serve over
50,000 students, and over 60% are Latino. It is important for us to tell stories that represent them and their lives. We chose Cinderella to explore the theme of empowerment, the empowerment of a young girl who finds the confidence to overcome a difficult situation,”
ZACH Theatre Education Director Nat Miller said.
“We want to highlight what we consider to be the meaning of "Cinderella." Someone who rises above their challenges and has an unrecognized or hidden talent that allows them to do so. We found that many of the youth are Cinderella-like in that they have to overcome many obstacles in order to succeed and that their talents have yet to be discovered. We want to create a play that allows our Cinderella to succeed by using her talents, not by her beauty, “ explains co-writer and Teatro Vivo Artistic Director Rupert Reyes.
Special events in celebration of Cenicienta include:

Press Night: April 18,2015 at 6:30 p.m. Please RSVP to llovell@zachtheatre.org

Celebration of the Con Mi Madre Essay Competition winners: April 18, 2015 at 6:30 p.m. o Con Mi Madre students are participating in an essay competition exploring the idea of empowering yourself through your culture. Five finalists will be honored

with their mothers, and two scholarship winners will be announced at this performance.

Sensory Friendly Performance on May 17, 2015 at 2 p.m. o ZACH Theatre’s Sensory Friendly performances are tailored to individuals on the autism spectrum and their families. These performances feature modified sound volumes and lighting levels, the use of glow sticks to indicate sources of sound, movement, or light. All seating will be general admission to better accommodate individual family needs. Each family will have more space to spread out in the theatre before, during, and after the performance. Families will be allowed to come and go as needed during the performance and we will provide quiet space in the lobby. Staff will be on hand to help with any of our guests’ needs.
Tickets to Cenicienta start at $12 for children and $15 for adults, and are available online at www.zachtheatre.org
, by phone at 512-476-0541 ext. 1, or in person at the ZACH Theatre Box
Office, in the Topfer Theatre, 202 South Lamar Blvd. (corner of Riverside Drive and South
Lamar Blvd.) Monday through Saturday, Noon – 7 p.m. ZACH Theatre is wheelchair accessible.
Executive Producers of Cenicienta are Carla Tyson, Carolyn and Marc Seriff, with Latinworks as
Supporting Sponsor, Texas Gas Service as Ensemble Sponsor, and Univision Austin as Official
Spanish Language Media Partner.
For more information or to make Shows for Schools reservations, visit http://www.zachtheatre.org/content/2014-15-shows-schools .
About ZACH Theatre
A non-profit organization, ZACH creates intimate theatre experiences that ignite the imagination, inspire the spirit, and engage the community. As Austin’s leading professional producing theatre, ZACH employs more than 300 actors, musicians, and designers annually to create its own diverse array of nationally recognized plays and musicals under the leadership of Producing Artistic Director Dave Steakley and Managing Director Elisbeth Challener. Each year, ZACH serves nearly 115,000 Central Texans – 50,000 of which are children and youth who participate in our education and outreach programs, as well as inspiring camps and classes. ZACH Theatre is honored to host private and community events across the beautiful rental-ready spaces on our three-stage campus located in the heart of Austin. Founded in 1932 and in its 82 nd season, ZACH is the longest continuously running theatre company in the state of Texas, and one of the ten oldest in the country. Visit www.zachtheatre.org for more information.
ZACH Theatre’s 2014-2015 Season is sponsored in part, by Applied Materials, Austin Catering,
Baylor Scott & White Health, Holiday Inn-Lady Bird Lake, Kirk Tuck Photography, Marquee

Event Group, OnRamp Access, Schlotzsky’s, and KXAN TV 36; and by grants from The Shubert
Foundation, the Junior League of Austin, The National Endowment for the Arts, Texas
Commission on the Arts, and the Cultural Arts Division of The City of Austin Economic
Development Department.
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