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Christiana (Brenner) Schaefer, MSL CHICAGO
312/861.5243
christiana.schaefer@mslgroup.com
Sarah Marseille, MSL CHICAGO
312/861.5274
sarah.marseille@mslgroup.com
FASHION DESIGNER JASON WU AND FAUCET BRAND BRIZO® UNVEIL POWDER ROOM
COLLECTION
The much-anticipated Jason Wu for Brizo™ Collection brings style and function to the bathroom
INDIANAPOLIS, Nov. 8, 2011 – Since faucet brand Brizo® established a relationship with fashion
designer Jason Wu in 2006, architects and designers have anxiously anticipated a collaborative
collection between the two luxury brands. After many years in the making, the two brands are delighted
to introduce the Jason Wu for Brizo Collection, a stylish powder room suite that merges the signature
styles of both brands in a line of products for the bathroom. The collection reinforces the position of the
Brizo brand as fashion forward and innovative, and it marks the debut of Jason Wu into the world of
interior design.
“When the Brizo brand was first partnered with Jason Wu, we set out to prove fashion can be expressed
outside the runway, as it’s also a personal expression of oneself in the home,” said Brian Nobbe,
director of the Brizo brand. “The Jason Wu for Brizo collection delivers a new level of luxury for the
home bath and we are excited to see how consumers and design professionals react to the collection’s
unique juxtaposition of ultra modern clean lines and ornamentation.”
As a designer, Jason Wu has always been driven by a curiosity to learn about construction, perfecting
every detail and merging contrasting influences into his designs. The Jason Wu for Brizo collection
combines sleek Scandinavian design and intricate Baroque detailing. A Matte Black finish brings a
sense of elegance to the collection and is paired with cool Polished Chrome or soft Brushed Nickel on a
number of accessory pieces to coordinate seamlessly into any space.
“As a designer I thoroughly enjoyed working alongside the Brizo product team to translate my designs
into a collection of products for the home. It was an exciting challenge combining my design aesthetic
with the innovative technology of Brizo products,” said Wu.
Jason wanted to create a complete powder room suite, a vision which led to the addition of several
pieces not typically found in Brizo collections, including a wastebasket, free-standing soap pump, soap
dish, and drawer knobs and pulls. The silhouette of a Baroque-inspired flower is subtly woven
throughout, providing a sense of cohesive integrity.
“Much like fashion accessories help pull together an outfit, these added pieces complete the look of the
home bathroom, allowing homeowners to infuse the collection’s style throughout the space to create
one seamless, integrated design,” said Judd Lord, director of industrial design for Brizo products.
At the center of the collection is a faucet unlike any other. Named for mythology’s Norse god of wisdom
and magic, the Jason Wu for Brizo Odin™ faucet features a unique and unexpected rotating handle
motion to emphasize the collection’s modern and seamless design. Punctuated by Wu’s signature Miss
Wu owl emblem on the tip of the handle, this faucet is truly the collection’s showpiece.
The Jason Wu for Brizo Odin faucet is equipped with SmartTouchPlus™ Technology, which allows
users to start and stop the flow of water with a simple touch anywhere on the spout or handle of the
faucet. For a more intuitive experience, its hands-free mode activates the flow of water when hands are
anywhere within 4” of the faucet.
- more -
Jason Wu and Brizo® Unveil Powder Room Collection, continued
Debuting on the Jason Wu for Brizo Odin faucet is an exclusive temperature control technology
featuring a new temperature sensing indicator. A LED light display built into the base of the faucet uses
shades of light, from blue to magenta to red, to indicate actual water temperature. The electronic valve
built into the lavatory faucet also monitors the mixture of hot and cold water to help provide a consistent
temperature for the user, while its high temperature limit stop offers an added degree of safety.
Flowing at 1.5 gallons per minute, the Jason Wu for Brizo Odin faucet meets WaterSense®1 standards.
Additionally, water does not come in contact with metal surfaces once inside the faucet, meeting all
current and upcoming state and national legislation 2. Also, all items in the collection will be packaged
using 100 percent recyclable materials.
The complete collection will be available in showrooms in spring 2012, although pre-order reservations
are available now through February 20, 2012 for a limited number of faucets and coordinating
accessories. For additional information about the Jason Wu for Brizo collection, visit:
www.brizo.com/jasonwu
About Jason Wu
Jason Wu launched his Ready-to-Wear Collection in 2006 with a unique and distinctive aesthetic.
Through merging American sportswear with old world sophistication he established a supremely
feminine and modern sensibility. He has emerged as one of the leading global talents based in NY but
continues to evolve and grow as a designer.
About the Brizo® Brand
Rooted in the fashion and design communities, the Brizo brand is the primary sponsor of fashion
designer Jason Wu’s fashion shows, and is the first national sponsor of the St. Jude Dream Home®
Giveaway. Named for a Greek goddess who appeared in the dreams of mariners, Brizo products blend
distinctive designs with inventive technologies to help consumers realize their dream kitchens and
baths. Brizo products are available exclusively at Brizo Impressions Showrooms. Visit www.brizo.com
or call 877-345-BRIZO (2749) for more information and to locate a Brizo Impressions Showroom.
Masco Corporation (NYSE: MAS), is one of the world’s largest manufacturers of brand-name consumer
products for the home and family, including Behr® paint, Brizo®, Delta® and Hansgrohe® faucets, bath
and shower fixtures, KraftMaid® and Merillat® cabinets, Milgard® windows and doors and Verve™
lighting systems. Masco is also a leading provider of services that include the installation of insulation
and other building products through Masco Contractor Services and Masco Home Services. Visit
www.masco.com for more information on the Masco family of brands.
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1
2
WaterSense is a registered trademark of the U.S. Environmental Protection Agency
California Health and Safety Code 116875 (AB 1953) and Vermont Law No. 193 (S152), as well as other current and upcoming
state and national legislation, mandate that the weighted average lead content in pipes, fittings and fixtures used to convey
drinking water cannot exceed 0.25% on wetted surfaces.