Business Management & Administration Cluster
Business Management and Administration Program
Course: Multimedia Publications
Course Code #
410017
CIP Code # 10.0303
Directions: Below is a listing of the benchmarks and competencies to be taught in this course. Place a check (√) in the column to the right to indicate the competency has
been taught.
Unit 1: Multimedia Components
Benchmark: 1. Identify multimedia components, including presentations, publication layout, graphic design, digital video
production, and Web design.
Competency
1.a Apply knowledge and understanding of presentations, publication layout, graphic design, digital video production and web design.
1.b Demonstrate appropriate use of multimedia terminology and concepts.
1.c Determine confidentiality concepts, polices, characteristics of professional conduct.
Benchmark: 2. Design enhanced multimedia projects that utilize various computer options.
Competency
2.a Design interactive multimedia projects using various multimedia tools.
2.b Develop, manage and evaluate a multimedia projects.
2.c Use input tools to import images, and visuals into a multimedia project.
2.d Demonstrate the principles of good multimedia project design.
2.e Design and plan a multimedia project.
Benchmark: 3. Create interactive media projects that utilize various technologies.
Competency
3.a Create and edit multimedia projects using various software.
3.b Plan and design multimedia projects.
3.c Use digital tools to import visuals into a multimedia project.
3.d Demonstrate skills utilizing multimedia software.
3.e Plan and execute multimedia elements and enhancements.
Unit 2: Publishing
Benchmark: 1. Develop original, creative, professional, and appealing publication layouts.
Competency
1.a Apply knowledge and understanding of desktop publishing.
1.b Demonstrate appropriate use of publishing terminology.
1.c Plan, create, and edit a publication.
Benchmark: 2. Demonstrate effective writing skills in the development of multimedia publications.
Technical Writing Grid – Multimedia Publications
Competency
2.a Practice effective writing skills in the development of multimedia publications.
2.b Explain the procedures for developing multimedia publications.
Benchmark: 3. Analyze images for visual, spatial, and functional differences.
Competency
3.a Use input tools to import visuals into a publication.
3.b Customize elements and components of a publication.
3.c Create themes and page transitions.
Benchmark: 4. Develop publication grids for effective page layout.
Competency
4.a Construct accurate examples of layout, copy, and photography.
4.b Maintain principles of balance, proportion, sequence, unity, simplicity and emphasis.
Benchmark: 5. Utilize research results to determine current media and copyright law compliance.
Competency
5.a Explain copyright and patent laws pertaining to publishing and identify licensing agreements associated with multimedia software.
Unit 3: Photography
Benchmark: 1. Utilize multimedia equipment to produce computer images.
Competency
1.a Apply knowledge and understanding of photography to produce digital images.
1.b Demonstrate skills utilizing photography software.
1.c Create and edit photographs.
1.d Use input tools to import visuals into a photograph.
1.e Customize elements and components of photography, create custom themes and images.
Benchmark: 2. Differentiate between indoor and outdoor lighting methods.
Competency
2.a Plan and execute photography elements and enhancements.
2.b Determine methods used for capturing images using various lighting sources.
Benchmark: 3. Describe changes in photography over time, including equipment, ideas, issues, and themes. Examples: ideas, issues,
themes, cultures.
Competency
3.a Relates the history and cultural impact of photography to current trends in photography.
3.b Analyze current ideas, issues, themes and cultures related to photography.
3.c Evaluate the influence of past generations in the desktop publishing field especially as relates to photography.
3.d Discuss and evaluate online photo sharing and publishing sites for appropriate use.
Benchmark: 4. Determine effective tools for media production, development, and project management.
Technical Writing Grid – Multimedia Publications
Competency
4.a Creates images that use elements of art and principles of design to solve specific visual arts problems.
4.b Determine equipment needs for capturing quality images for use in media productions.
4.c Employ collaborative/groupware applications to facilitate teamwork.
Benchmark: 5. Demonstrate proper use of digital-imaging software and equipment.
Competency
5.a Utilizes a variety of digital-imaging software and equipment devices.
5.b Demonstrates appropriate techniques when using various digital-imaging software programs and equipment to create, modify, and
enhance photographs.
Benchmark: 6. Compare elements of photography with other creative disciplines.
Competency
6.a Demonstrate how photography aids in communication, collaboration, information technology, research, self-development, and problem
solving.
6.b Demonstrate ability to analyze and create printed and electronic media for effective visual and verbal communication using computers,
and graphics programs.
6.c Distinguish between the creative aspects used in photography, computer graphics, and contemporary media.
Unit 4: Career Opportunities
Benchmark: 1. Determine career and entrepreneurial opportunities, responsibilities, and educational and credentialing requirements
related to the multimedia publishing industry.
Competency
1.a Relate the importance of workplace expectations to career development.
1.b Assess personal skills, abilities, and aptitudes and personal strengths and weaknesses as they relate to career exploration and
development.
1.c Apply knowledge gained from individual assessment to a comprehensive set of goals and an individual career plan.
1.d Develop strategies to make an effective transition from school to career.
1.e Relate the importance of lifelong learning to career success.
Credentialing may include but is not limited to:
Adobe Certified Associate
Apple Pro Certification Program
Brainbench Desktop Publishing Certification
Brainbench Software Development Certification
Brainbench Technical Support Certifications
Graphic Communications Technology Assessment
IC3 Certification
PrintED Certification (all exams)
NOCTI Computer Technology
Technical Writing Grid – Multimedia Publications
NOCTI Workplace Readiness
NOCTI 21st Century Skills for Workplace Success
Online Photosharing sites
www.flickr.com
www.snapfish.com
www.photobucket.com
www.picasaweb.google.com
www.shutterfly.com
www.smugmug.com
www.kodakgallery.com
www.fotki.com
www.webshots.com
www.iphoto.com
www.blurb.com
www.mimedia.com
Technical Writing Grid – Multimedia Publications