Intelligent Data Management – A New Approach to Open Data Ben Searle Location Analytics/Omnilink Bensearle54@gmail.com Executive Summary This presentation provides a brief overview of current data management practices and identifies the ‘missing’ element that is required to ensure an intelligent data management approach is used by organisations wishing to leverage their valuable data assets. The presentation is based on the practical activities being undertaken by Land Information New Zealand (LINZ) in their Data Discovery program, which comprises an important element of the Canterbury Spatial Data Infrastructure. This initiative is aimed at making more data available and also supports the NZ Government’s Open Data policy. The presentation will examine the real barriers to making an organisation’s data available to the public? It provides a different perspective on how data is managed in most organisations and how traditional data workflows are actually creating the barrier to data release and this approach is also hindering the value of that data once it is in the public domain. Does your organisation manage data intelligently? Does it apply appropriate processes to data management activities and how engaged are the staff responsible for ensuring effective data management? NASA would believe that they operated an effective data management regime, but their loss in 1999 of the Mars Climate Orbiter was a result of not applying an ‘intelligent’ approach to data management for the data used in that mission. Could your organisation afford a failure as significant as theirs? What differentials ‘intelligent’ data management from how most organisations manage their data assets today? The differentiator is empowering the people responsible for the input phase of the data management cycle, having them understand the value of their efforts to the organisation, even if it doesn’t directly benefit them. Above all though, it is for senior management to value and support the often-missing element in data management practices, which consist of simply creating effective documentation for the data and for management to understand and appreciate that the costs of implementing intelligent data management are orders of magnitude less than the costs of not taking this approach. A beneficial outcome of applying intelligent data management principles to an organisations work practices is that data sets will be well documented, and consequently will be suitable for publishing in the public domain as an open data set. Intelligent data management principles directly benefit an organisation, and by applying these principles an organisation can be comfortable about releasing the data to the public, and the data set will also be of greater value to the public.