Press Contact:
Krista Hazen
SBC Advertising
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Josh Chaney
SBC Advertising
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FOR IMMEDIATE RELEASE
WHIRLPOOL CORPORATION TO SHOWCASE SUSTAINABLE PRODUCTS AT PCBC
Responsibly Designed, Resource-Efficient Appliances a Result of a 45-Year Commitment to Sustainability
BENTON HARBOR, Mich. (June 23, 2015) – Whirlpool Corporation, the world’s number one selling major
appliance manufacturer, will demonstrate its commitment to sustainable living at the Pacific Coast
Builders Conference (PCBC), the largest homebuilding trade show representing the West Coast region.
The American-based company will display a selection of responsibly designed, resource-efficient
products from its portfolio of brands designed to reduce homeowners’ overall utility costs and conserve
the Earth’s resources at the conference in San Diego, June 24–25.
“We have been leading the industry in sustainable initiatives since we first opened an office of
environmental control in 1970,” said Ron Voglewede, global sustainability director, Whirlpool
Corporation. “By creating industry-leading products that perform better while significantly lowering
operating costs and environmental impacts, we’re able to give our trade customers more choice, not
compromises, for their customers.”
Today, Whirlpool Corporation refrigerators are an average 22 percent larger1 and cost 75 percent less to
operate2 than the refrigerators built when we first started our sustainability efforts in 19703 – all while
using less energy than a 60-watt incandescent lightbulb. Appliances offered by the appliance
manufacturer’s Amana, Whirlpool, Maytag, KitchenAid and Jenn-Air brands are also more water
efficient than they were four decades ago. Whirlpool Corporation clothes washers use 73 percent less
water than those made in 1975, and the company’s dishwashers use 64 percent less water4.
“One of the biggest advantages of building new is the potential savings a new home can provide on a
homeowner’s monthly utility costs,” said Bob Bergeth, general manager, builder sales at Whirlpool
Corporation. “Our resource-efficient products help builders reduce the overall cost of homeownership
for their customers and sell more homes.”
In the U.S., 49 percent of respondents to a survey said they consider eco-friendly features more
important than luxury items in a home (31 percent)5. Reports show that the market for houses with
green certifications is 10 to 14 percent more than for comparable homes without them6.
1
Association of Home Appliance Manufacturers
Whirlpool Corporation 2011 Sustainability Report
3 Better Appliances: An Analysis of Performance, Features and Price as Efficiency Has Improved; ACEEE Report
4
Versus traditional self-clean cycle
5
Green Multifamily and Single Family Homes: Growth in a Recovering Market, McGraw Hill-Construction, 2014
6
Alan J. Heavens, "'Green' home certifications are bringing more greenbacks," The Philadelphia Inquirer, Jan. 19,
2015
2
-more-
Among the products on display at PCBC is the ventless Whirlpool® HybridCare™ Heat Pump Dryer that
uses up to 73 percent less energy with the Eco Dry setting while also drying loads within normal dry
times. Compared to typical dryers that use large amounts of energy in the form of venting hot, moist air,
the HybridCare™ dryer is a ventless heat pump dryer that uses a revolutionary refrigeration system to
dry and recycle the same air. The ENERGY STAR® Certified HybridCare™ dryer is a 2015 PCBC Parade of
Products (POP) Award winner thanks to its innovative design and practical application.
In addition to the HybridCare™ dryer, the Whirlpool Corporation display will highlight Whirlpool brand’s
new smart top load washer and dryer, which use connected technology to better care for clothes and
conserve resources. The Whirlpool® laundry pair connects seamlessly with the Nest Learning
Thermostat™. When the Nest Thermostat is set to Away during the drying cycle, the EcoBoost™ option
is activated, taking advantage of slightly longer drying times at a lower temperature to help save energy.
For homeowners enrolled in Nest’s Rush Hour Rewards program through a participating energy
provider, the washer and dryer can automatically delay the start of a cycle during high-demand energy
periods, saving homeowners money. Additionally, automatic load size sensing technology uses water
level sensors to detect the load size and automatically adjusts water usage, which helps save resources.
PCBC attendees can get closer look at the Whirlpool® HybridCare™ Heat Pump Dryer, connected top
load pair and other resource-efficient products at the Whirlpool Corporation booth #1313 in the San
Diego Convention Center, June 24–25.
For more information about Whirlpool Corporation, its portfolio of brands and other offerings for
industry professionals, visit InsideAdvantage.com.
Inside Advantage is designed exclusively for professionals to facilitate the designing, building and
remodeling process for any project involving major appliances. Backed by the Whirlpool Corporation
depth of consumer insight and supported by its strong portfolio of brands, Inside Advantage helps
designers, builders and remodelers create more livable spaces. Sales support materials and logistical
services are readily available to Inside Advantage members.
ABOUT WHIRLPOOL CORPORATION
Whirlpool Corporation (NYSE: WHR) is the number one major appliance manufacturer in the world, with
approximately $20 billion in annual sales, 100,000 employees and 70 manufacturing and technology
research centers throughout the world. The company markets Whirlpool, KitchenAid, Maytag, Consul,
Brastemp, Amana, Bauknecht, Jenn-Air, Indesit and other major brand names in more than 170
countries. Additional information about the company can be found at whirlpoolcorp.com, or find us on
Twitter at @WhirlpoolCorp.
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