REQUEST FOR EXPRESSION OF INTEREST (EOI)
BENEFICIARY:
Kosovo
REFERENCE NUMBER:
DESCRIPTION:
EOI-UNOPS-PHCKP-2010-001
Communication and Outreach campaign
Population and Houses Census in Kosovo
UNCCS CODE:
72300
DEADLINE DATE FOR SUBMISSION OF EOI:
30 August 2010
for
the
POSTING DATE:
16 August 2010
__________________________________________________________________
Objectives and Scope
The Overall Objective is to generate a reliable and comparable demographic, social and
economic numeric profile of Kosovo according to International Standards for Census
Activities and that can be used as a basis for socio-economic assessments, decisionmaking.
UNOPS for its clients has been requested to provide following services:
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Contribute to implement the Population and Housing Census (PHC) in Kosovo
according to International Standards for Census Activities.
Ensure transparency, efficiency and best-value-for-money in the procurement of
Goods and Services necessary for the implementation of the PHC.
Ensure the Logistics of the PHC.
First critical activities to be implemented concern the communication and outreach
campaigns for the census. Anticipating contract award is end of September beginning of
October 2010 with implementation period starting beginning of January 2011.
Expected Procurement Components
Main procurement tasks are expected to have designing services, production services
and/or information dissemination but not limited to following described outputs:
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Finalized Key Messages and, when needed, specialised and nuanced messages,
imagery and tactics designed for targeted audiences along lines of, gender, age,
geography, ethnicity etc. (pre-tested in focus groups representative of Kosovo
population);
Established “Brand” for the campaign such as the “ look and feel” or the
“personality” of the deliverables in the campaign (pre-tested in focus groups
representative of Kosovo population);
Finalized development work such as Strategy and Design/Testing and Production and
Distribution of deliverables. Finalising strategic plan, activities workplan, and
budget— as well as proposed numbers of each tool to be used in the mass
information campaign such as products and merchandise/publicity materials
including but not limited to:
a. Newspaper articles and advertisements, Television/Radio ads, PSAs, news and
other
EOI-UNOPS-PHCKP-2010-001
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
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information radio/TV programming and new media/website content; including
production costs of how many Ads, PSAs, radio programs and airtime costs
and television programs and airtimes costs on which stations/networks; and
production of newspaper Ads, Cartoons, feature articles and placement costs;
b. Billboards
c. Flyers/folders
d. Posters
e. T-shirts, caps and other merchandise materials for
Promotion, Branding,
Identity, Publicity;
f. Children’s education/outreach publication(s),
Planning, Implementation and management of civic events such as, concerts,
contests, school programming and children’s educational and outreach
programming activities and materials
Media News Conferences and Briefings (events management, media
outreach/press
release
dissemination,
follow-up,
broadcast
recording
equipment/translation services and all related services and products necessary for
media news conferences and events
Media Monitoring activities, as an assessment tool and crisis communications
strategy, for last 90 days of information/media campaign pertaining to coverage
related to the Kosovo census
New Media/Social Media Services/Management and content contributions to the
SOK website’s census page(s)
Layout/design of census enumeration and field operations communications tools
as-needed
A plan/budget to disseminate results of the census in both the short term and long
term;
Monitoring and evaluation of contract deliverables
Special Procurement Conditions and Additional Information
UNOPS invites vendors capable of providing the communication and community outreach
services in above categories to submit their expression of interest.
In order to be considered as a potential supplier, interested enterprises should submit
their Expression of Interest including the following information:
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brief presentation of your enterprise including number of staff, turnover, years in
business
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reference list demonstrating your qualifications for participating in this possible
upcoming bidding process
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contact information (full name and address, country, telephone and fax numbers,
e-mail address, website and contact person)
The Agency’s Experience and Qualifications:
The agency and or consortium willing to submit a proposal should have:
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Vendor must have experience designing, producing and launching national public
information campaign in Kosovo;
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Vendor must have designed, produced and disseminated the following deliverables
on a public information campaign: billboards, posters, television/radio/newspaper
ads, brochures, flyers, t-shirts, caps and other types of merchandising items.
Such experience shall be supported by the previous work samples provided for in
the portfolio and submitted via pdf or hardcopy);
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Vendor must be able to effectively understand verbal and written English.
Communication will be mainly in English although vendor must be able to produce
all relevant services and products in Albanian, Serbian and Turkish as required;
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Vendor must demonstrate experience in event-planning, implementation and
management for such events as, press briefings, press conference, concerts,
public celebrations and community artistic and civic events;
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Vendor must demonstrate experience working with diverse populations in Kosovo.
Namely, Serbian, Roma and Turkish communities and civic and other institutional
organizations representing such diverse interests including media serving such
communities in Kosovo;
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Vendor must demonstrate success in producing children’s outreach and
educational materials such as, participatory events and programs geared for
children/youth, magazines, newspaper articles, games and/or comics as well as
other media programming;
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Vendor must demonstrate ability to design media plans to achieve the most costeffective pricing and placement of mass media productions such as radio,
television and newspapers ads, articles, programs and news segments. The
purchasing power of the vendor, in its media-buying proposal, is a significant
factor to this request. This might also be accomplished via a transmission rights
method of program distribution;
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Vendor must demonstrate ability to plan, produce and distribute television
programs utilizing media that is consumed by a diverse audience reflecting the
diversity of Kosovo.
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Vendor must have business relations in Kosovo and experience in the CorporateGiving/Corporate-Citizenship practices and partnerships;
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Vendor must agree to commence working no later than 5 days after contract is
signed, 2010. An expected award date is early October 2010 project
contract completion April 30, 2011.
Procedure for submission
1. The Expression of Interest and accompanying documents must be received by
UNOPS not later than 30 August 2010, however vendors are encouraged to
submit expression of interest earlier, on the address below.
2. Suppliers may submit the EOI online by clicking the “EOI” link for this opportunity
on “Current business opportunities” on www.unops.org, register and enter the
data into the EOI form and then click “submit”.
3. Alternatively, Expressions of Interest can be sent by e-mail or fax (max. 10
pages) to the contact person below.
Please indicate Ref. No.: EOI-UNOPS-PHCKP-2010-001 on all submissions.
This call for Expression of Interest does not constitute a solicitation. UNOPS reserves the
right to change or cancel the requirement at any time during the EOI and/or solicitation
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process. UNOPS also reserves the right to require compliance with additional conditions
as and when issuing the final solicitation documents. Submitting a reply to a call for EOI
does not automatically guarantee receipt of the solicitation documents when issued.
Invitations to bid or requests for proposals and any subsequent purchase order or
contract will be issued in accordance with the rules and procedures of UNOPS.
UNOPS Contact Information
UNOPS EMO PRPC Office
Azem Jashanica Street; # 6
10000 Pristina, Kosovo
Attn: PRPC Procurement Officer
Tel:
+ 381 38 248 861
Fax: + 381 38 248 864
E-mail: PRPC.Procurement@unops.org
For companies not registered with the UN Global Marketplace it is recommended to do
so. The UN Global marketplace is a database of active and potential suppliers available to
all UN and World Bank procurement personnel, and is the main supplier database of
more than 20 UN organizations. To register go to www.ungm.org, click on “REGISTER
NOW” or on Registration drop down and select “Register as Supplier”.
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