City and County of Denver
Arts & Venues Denver
Kristin Rust
Interim Assistant Communications
& Marketing Director
W. 720-865-4309
kristin.rust@denvergov.org
Press Release
ELEVATE YOUR HEALTH WITH THE HEALTHONE RED ROCKS
FITNESS CHALLENGE
90 Days: May – July 2012
Registration Begins March 15 on Facebook
DENVER, CO – March 12, 2012 The second annual HealthONE Red Rocks Fitness Challenge will
be May 1 – July 28, 2012, when 350 participants will set personal wellness goals, achieved with the
help of a team of professional trainers, a medical doctor and nutritionist. In partnership with Denver
Parks and Recreation, the Red Rocks Park & Amphitheatre’s legendary stage and steps will turn into
an outdoor gym, complete with circuit training stations, hiking, yoga and more, one morning each
weekend for 90 days.
The HealthONE Red Rocks Fitness Challenge is a public fitness program geared towards improving
the overall health and wellness of each participant. A HealthONE medical expert and 10 certified
personal trainers will guide 350 committed participants through a 12-week program. The program
includes pre-and post fitness assessments, a one-hour mandatory workout each Saturday or Sunday
morning at Red Rocks, at-home exercise plans, ongoing nutrition and health advice.
Registration for the HealthONE Red Rocks Fitness Challenge begins Thursday, March 15 through
the program’s Facebook page, http://on.fb.me/xGakhj. Registration is limited and expected to sell out
quickly. The registration fee for the 90-day program is $150, just under $2 a day. Each of the 350
participants will receive a t-shirt, awards, and opportunities to win excellent prize packages. Prize
packages including Southwest Airline vouchers, Red Rocks VIP concert packages, City of Denver
Parks & Recreation memberships, golf lessons, personal training sessions and more.
The 2012 event will see several additions and improvements, all created to inspire each participant:
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New dates, May 1-July 28, for ideal weather
Closure of Red Rocks Amphitheatre each Saturday or Sunday from 7-8 am, exclusively for
Challenge participants
350 participants, up from100 in 2011
10 professional certified trainers, up from five in 2011
10 groups of 35 people, each led by a professional trainer
Partnership with City of Denver Parks & Recreation who will provide personal trainers, access
and discounts to local recreation centers and prizes
With 3,000 acres of parks and parkways, 2,500 urban natural acres, and close to 8,000 acres of urban
forest within the city alone, program partner Denver Parks and Recreation (DPR) adds extensive
access to City recreation centers, gyms and the outdoors for participants to continue their workouts on
their own during the week. DPR will conduct all fitness tests in order to track each participant’s
progress and final results, based on their pre-assessment test levels and personal goals.
HealthONE physician Matt Lugliani, M.D. will serve as Medical Expert to the 350 Challenge
participants. Dr. Lugliani will oversee the health of all participants during the 90 days of workout and
dietary changes, as well as contribute blog posts about exercise and nutrition’s impact on illness,
aging, and whole body health; and frequent tips for easy healthy lifestyle changes.
“As a parent who works full-time, I understand how hard it can be to manage your health,” said
Lugliani. “What I am most excited about with the HealthONE Red Rocks Fitness Challenge is working
with the participants on a personal level to determine the simple daily changes participants can make
to see life-long health improvements.”
Challenge participants will also benefit from the expertise of Holistic Health Practitioner and LARABAR
Representative, Jennifer Tingstad, who will provide weekly nutrition tips and host a seminar on overall
health and habits.
Visit www.RedRocksFitnessChallenge.com for complete details and calendar.
For 2011 images, click here.
Arts & Venues Denver’s mission is to enhance Denver’s quality of life and economic vitality through premier public
venues, artwork and entertainment opportunities. The division operates some of the region’s highest-profile facilities
including the Colorado Convention Center, Crossroads Theater, Denver Coliseum, Denver Performing Arts Complex and
Red Rocks Amphitheatre. Arts & Venues Denver also oversees Denver’s public art program, economic development
programs including Create Denver, literacy programs such as One Book, One Denver, and entertainment and cultural
events such as the Five Points Jazz Festival.
HealthONE is the largest health care system in the metro Denver area with more than 9,000 employees and 3,000
affiliated physicians. HealthONE hospitals have a long and trusted legacy going back more than 130 years with St. Luke’s,
more than 85 years with Presbyterian Denver, more than 105 years with Swedish and more than 60 years with Rose. The
current health system was created in 1995 as a Colorado company and a joint venture between The Colorado Health
Foundation and various affiliates of HCA. The Foundation grew to the second largest charitable foundation in the state and
in October 2011 sold its share in HealthONE to HCA (NYSE: HCA).
HealthONE includes: The Medical Center of Aurora; North Suburban Medical Center and the NorthEast ER (opening April
2012); Presbyterian/St. Luke’s Medical Center & Rocky Mountain Hospital for Children; Rose Medical Center; Sky Ridge
Medical Center; Swedish Medical Center; Spalding Rehabilitation Hospital; Centennial Medical Plaza (affiliated with The
Medical Center of Aurora); Swedish Southwest ER (affiliated with Swedish Medical Center); 14 stand-alone ambulatory
surgery centers; 8 occupational medicine & rehabilitation clinics; dozens of specialty clinics; two radiation oncology
centers; and AIRLIFE-DENVER, which provides critical care air and ground transportation across an eight-state region.
Denver Parks + Recreation (DPR) facilities are unrivaled in the Rocky Mountain West. The DPR system spans over a
138-year history from the first park created in 1868 to nearly 15,000 acres of urban parks and mountain parkland today. It
embraces nearly 3,000 acres of “traditional” parks and parkways, 2,500 urban natural acres and close to 8,000 acres of
urban forest within the city alone.
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