For immediate release
Bournemouth, UK – 25 th March 2015 : According to a new survey by Milton, the leading expert in sterilising, an overwhelming 94% of mums-to-be said that they would not name their baby after the second Royal baby and that their name choice would not be influenced by the choice in the Royal baby’s name . This finding is fascinating as the name “George” skyrocketed into the top ten boys name after the birth of the first Royal son.
Polling its extensive Facebook audience of over 30,000 mums, additional results revealed that outfit choices would not be influenced by the Royal baby or even celebrity babies, with 85% of mums-to-be saying they would not buy an outfit because the Royal baby was wearing it and 83% saying they wouldn’t buy it if a celebrity baby were seen wearing it. This is in stark comparison to the effect that
Prince George has had on retail sales since being born. For example, average daily visits to Aden + Anais website were up 1,960 per cent in the week after he was seen with a cotton swaddle from the site.
Mother Knows Best
Over half of the mums-to-be admitted to base decisions on a gut feeling or intuition more while pregnant and in the case of the second Royal baby 70% believe it will be a girl, with most respondents believing it will be born on Wednesday 15 th
April.
“And so the story of the second child goes! It is possible that from our findings we are already seeing the second Royal baby craze will not be as
extreme as the case with Prince George.
” said Tess Clarke, Commercial and
Marketing Manager at Milton.
“Mother’s intuition is often right, but only time will tell if the 15 th of April will be the official date!
”
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Notes to Editor
About Milton
Milton has been a leading name in sterilising baby feeding equipment in the home for over 65 years. During that time the ‘Milton Method’ of cold water sterilisation has been used by millions of parents, and in homes and hospitals throughout the UK and beyond. Milton has more recently launched into microwave steam sterilisation.
The Milton brand and company has been owned by French group Laboratoire Rivadis since
2000.
Milton Product Range
Milton’s innovative product range includes its Milton ‘Mini’ Portable Soother Steriliser; a totally unique and original method to safely sterilise soothers in and out of the home; the Solo Travel
Steriliser and the Combi Microwave and Cold Water Steriliser. These can be used with its iconic Sterilising Fluid or award-winning Sterilising Tablets (Bizzie Baby 2013/2014 GOLD
Award). Milton also has a hygiene range that includes Antibacterial Surface Wipes (Highly
Commended by TIPSTested 2013) Antibacterial Surface Spray (Highly Commended winner in Bounty Mums Love Awards 2015) and Antibacterial Hand Gel to help parents keep their baby’s environment germ-free.
About Milton Mini Portable Soother Steriliser
The Milton Mini Portable Soother Steriliser safely sterilises soothers in and out of the home, giving parents peace of mind that soothers are 100% clean on demand.
The Milton Mini uses the quick, easy, safe and effective Milton Method of cold water sterilising. In just 15 minutes a soother is sterile, and ready to use. The solution lasts up to 24 hours and you can store a soother in the Mini so you always have a fresh one to hand.
The Milton Mini is available in three vibrant colours – blue, green and purple. It is stylish, lightweight and watertight, making it the safe home for a child’s soother. It can be simply popped into a handbag or changing bag, or attached to a pushchair using the enclosed
Velcro strap.
The Milton Mini has won numerous awards including the Practical Parenting & Pregnancy
2012/2013 Silver Award for Innovative Product , the Practical Parenting & Pregnancy
2012/2013 Bronze Award for Best New Product Under £20 , Highly Commended as Best
Travel Accessory in the Banta 2013 Awards , a 2013 Grannynet Gold Award , the Nursery
Trader Best Baby & Toddler Gear Awards 2013 for Best Innovative Product Under £50 , the Mother & Baby 2014 Innovation of the Year Bronze Award , the Lovedbyparents 2014 award for Best Travel Invention Silver Award and a Bizzie Baby 2013/2014 Gold Award .
About Solo Travel Steriliser
The Milton Solo Travel Steriliser is 2-in-1 microwave or cold water steriliser, ideal for sterilising when travelling or away from home. It cleans and sterilises bottles, teethers, plastic toys, breastfeeding equipment and other small baby equipment from 2 minutes in the microwave and in 15 minutes for cold water. A portable, lightweight, practical way to sterilise - whether at home, a day trip out, overnight stay or away holiday! Its unique ‘lay flat’ design fits in any size microwave. The patented vent technology means the Solo retains more heat for better sterilisation, automatically releasing excess steam gently and safely.

The Solo Travel Steriliser has won numerous awards including ‘ Highly Commended’ in the
Right Start Baby Essentials Awards 2013 for ‘Travel Accessories’, the TIPS-Tested
‘ Best4Travel Steriliser’ Award, a Grannynet GOLD Award, 4 out of 5 stars by Mother &
Baby Magazine (October 2014), a Bizzie Baby 2013/2014 Silver Award , a Mumii Best
Baby & Toddler Gear 2014 Travel Steriliser Silver Award, a Mumii Best Baby & Toddler
Gear 2014 Consumers’ Choice Award, a Mother & Baby 2015 Silver Award for ‘Best Product for Bottle Feeding’, a Babyworld Mums Love 2015 Award and a Prima Baby & Pregnancy
Reader 2015 Silver Award in the Steriliser category.
For more product information e-mail info@milton-tm.com
or visit http://www.miltontm.com/en/consumer/consumer-home